As I mentioned, I wasn’t the only one to receive the first link in the chain of The Maester’s Path, HBO’s marketing initiative for Game of Thrones. Many other bloggers and critics received the box of scrolls and vials. I’ve compiled some of their reactions below. Be sure to visit each link for more photos and, in some cases, videos:
Today I was lucky to receive the “first link in the chain” and it’s incredible.
Tower of the Hand
It’s practically unmitigated awesomeness, and Linda and I feel honored and excited that we’re part of the experience, and can share it with fellow fans!
Incredible – this was a total surprise! It’s a perfumer’s kit that takes you into the world, with maps and lore. I’m hooked, and this is just the beginning.
I grabbed my vidcam and documented what quickly became not only an awesome “unboxing” video, but an amazing — and remarkably unconventional — narrative journey.
More reactions and photos:
Jace Lacob – Televisionary and The Daily Beast
Adam Serwer – The American Prospect
Jason Denzel – Dragonmount
Kiran Aditham – MediaBistro
Meredith Woerner – io9
CC Chapman – Digital Dads
Matt Fowler – IGN TV
Kristen Nedopak – ThinkHero
Seth Green – Comedian, Writer, Actor
Myles McNutt – Cultural Learnings
There are others who have received it as well, but have yet to give any impressions. We’ll update this post with impressions and unboxings from around the web as they come in.
Oh, I also found this website — TheMaestersPath.com — which was set up by HBO, and it looks like it will tie into the campaign at some point. When it will go live and what content it will contain is anyone’s guess…
UPDATE: Making Game of Thrones has a new post about the unboxing experience with quotes from Elio of Westeros and myself.
The fact that they chose to run the quotes where both Elio and I question if there is more to this box than meets the eye makes me think there is more to this box than meets the eye. I’ve been searching for more clues, invisible ink, a hidden compartment, something, anything… but so far I’ve come up empty. We may have to wait for the next link in the chain for more mysteries to be revealed.