By all accounts, yesterday’s Game of Thrones food truck was a smashing success. The truck set up shop in the Union Square section of Manhattan and people literally began running towards it from all directions. Within minutes there were over 150 people in line and two hours later those 150 people (plus 150 more) were served up some hot, King’s Landing-inspired morsels.
It was a long and chilly wait for the many folks in line, but all seem to agree it was well worth it. Matt Marquez from ..ology has a great report up about his experience, as does Darth Rachel at her blog. You can find more photos at Campfire’s Flickr photostream.
Today’s food truck will be serving Riverlands-inspired dishes, watch Tom Colicchio preview today’s food and take a peek at the menu. The food truck will be headed to Astor Place today. Keep an eye on @GameOfThrones for the exact location to go out around 6PM. And plan to get there early!
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63 Comments
Hungry now… Damn that looks awesome…
Can practically smell it.
DrBugQuote Reply
Makes me wish I were in NYC!
John KeadyQuote Reply
Today’s truck will be in Astor Place. It doesn’t seem like the truck is traveling very far.
Mr. FreyQuote Reply
aww thanks for mentioning me!
and i can vouch for the people running towards the truck thing. the moment it pulled up it got swarmed.
DarthRachelQuote Reply
Mr. Frey,
i thought the same thing… i really thought it would be on the upper west side today.
DarthRachelQuote Reply
Where are the pickled larks tongues? Blood puddings? Stuffed boars heads?
HeyJoeQuote Reply
DarthRachel,
I do hope they come up to Columbia (where I work) eventually if they’re going to stick with the “crowded areas of young people” demographic. :D
anuhealaniQuote Reply
That looks really good. A friend and I are going to try to catch it today!
I can’t believe people were running toward it. I wonder if its all fans or just random people. It’s definitely a chiseled-in-stone Manhattan truth that random people will do a lot of things for free food, even if it is from a book series-turned-TV show.
LinaQuote Reply
If you tell them you’re pregnant, you get a free raw horse heart!
mummerQuote Reply
Lina,
There may have been a few randoms, but I’d say it was pretty fan-heavy. A couple of randoms did stop to ask me what the queue was for, at which point I helped pimp the show (and books) a bit.
anuhealaniQuote Reply
This would be so creepy. And PETA would definitely show up.
LinaQuote Reply
mummer,
And now I can’t stop hearing “The Stallion Who Mounts New York”… sung by Frank Sinatra.
mummerQuote Reply
Lina,
Lol americans, still digusted by horse meat.
sebQuote Reply
Hah, I think it’s more of the raw heart aspect!
I’ve actually tried horse! I ate it once while living in Europe. It wasn’t bad, but for the rest of the time I was there I stuck to standard meats, poultry and seafood. ;)
LinaQuote Reply
seb,
Is that so? Ah well, they don’t know what they’re missing – together with duck it’s best tasting meat in my opinion!
Oh yeah, and I’m hungry now, so gotta go home to prepare some food. I guess I won’t be working late this week ;-)
Tar KidhoQuote Reply
Lina,
i know, just trolling :p
sebQuote Reply
Lina,
there were def people in line that had no idea what it was for. the cold dealt with most of them though haha.
DarthRachelQuote Reply
seb,
No worries, I didn’t take offense.
DarthRachel,
Oh man, it’s not as cold today, right? Hopefully this one isn’t completely mobbed by random pedestrians. And nice write-up by the way!
LinaQuote Reply
Lina,
I’ll try harder next time ;)
sebQuote Reply
Yesterday was lots of fun, though I agree lots of people on line didn’t know what was going on. A good number I saw were also there for Tom Colicchio. The woman ahead had never read the books before, and was upset when Colicchio wasn’t in the truck.
The food was delicious (I had the rabbit) and the lemon cakes were really flavorful. It’s too bad I can’t go tonight, since I have class at 6:20. It’s even worse because I’m an NYU student, so it’s pretty much up the block from my classroom. Oh well.. hopefully they stay around my area.
Myles EhrlichQuote Reply
I’m a bit worried about how successful this PR for the show really is (for the average lay person who isn’t a fan or has read the books), especially after reading a few comments that people didn’t know what the lines were for. The problem is when people see free food (or free anything) they tend to “shark frenzy”. No one really is paying much attention to signage. Is anyone really paying any attention to what show, when and what time after stuffing their faces? I think they needed to set up more visible banners or stand up signs promoting the show along with the truck. The size of the lettering stating the day and time of the show and the HBO logo on the truck were way to small. The placement was at the bottom. I think if it had been the lead in phrase at the top of the truck in bigger letters, it would have been a better promo for the show and also easier to understand the purpose of the truck. Maybe even handing out napkins with the title, date, and time of the show or a small flyer with the meal would have been good!
SeanFanQuote Reply
SeanFan,
Everyone standing in line got a free menu with tune in information front and back.
Steve CQuote Reply
Okay, anyone hoping our HBO friends take pity and sneak us some grub at our moot/GoT love-in? Because… we’ll dance for Westerosi food!
Franny BeeQuote Reply
Astor Place huh? Dammit… I don’t want to transfer to the 6 during rush hour >_<;
Mebbe I'll just go to 14th and walk down or wait until Friday. Hmmm decisions, decisions…
The Winter RoseQuote Reply
I want that food truck! That thing is badass.
dizzy_34Quote Reply
I know this has nothing to do with the post above, but did anyone notice that if you put A Game of Thrones and A Clash of Kings together its AGOT ACOK…..as in Ah got ah cock!!!
Just wandering…..
Julian WalkerQuote Reply
Julian Walker,
You sir, are a genius…
dizzy_34Quote Reply
If anyone hasn’t begun the Maesters Path promotion for Game of Thrones yet I would highly recommend it, some of the puzzles are awesome with equally exciting rewards. Anyways it would help me out getting my 5 novices if you signed up for that here http://itsh.bo/gWNz7l
KhorakQuote Reply
OUt of left field. But have any New Yorkers gone to visit the HBO shop to see what props and items they have on display this week? I can’t remember if they were going to change it everynow and then.
WolfheartQuote Reply
Wolfheart,
I was there this past Friday and they still had the first set of props. I was told the props will be changing, but I didn’t get the impression they’d be changing just quite yet. The staff encouraged me to call in and ask if anything had been changed, so that might be an option if you want to check.
LinaQuote Reply
Julian Walker,
Fits perfectly with the rampant patriarchy that abounds in Westeros in general :)
purplejillyQuote Reply
Wolfheart,
i went twice haha. and wrote about it on my blog here:
http://scienceofdiscontent.blogspot.com/2011/03/they-say-clothes-make-woman.html (pictures and stuff)
It was worth checking out. I don’t think they are rotating the displays though.
Edit: i am wrong. they are rotating it. not quickly.
darthrachelQuote Reply
Lina,
oh yeaaa? guess… i’ll be going back again!
darthrachelQuote Reply
Sounds like I may have to make another trip down. And this time with a camera :)
ZackQuote Reply
that “you win or you die” sure must have attracted a lot of starved souls
ablaaaQuote Reply
HBO just posted on Facebook that new posters are up in the shop. Seems like they are the character promo posters!
Sophie WangQuote Reply
Julian Walker,
Do you wonder why you wander? Or is your wondering why you are wandering just a wandering wonder?
VirulentShadowQuote Reply
I just checked the site, and they indeed are the Throne promo posters. $9.99 each.
darthrachel,
Yes, I foresee that I will be going back several times. :) Also, I was very glad to see on your blog that you got the Stark tshirt (I did as well)! I was worried there wouldn’t be enough Stark love because people had been complaining about the direwolf design.
LinaQuote Reply
Lina,
Heads up on the posters, they are listed as 11×17 inches. I almost ordered one before I noticed that in the fine print. For $10 plus shipping I want a full sized poster HBO…
Avalanche3319Quote Reply
Lina,
eepp.. took it back! I am horrible. Traded it for a Targaryen one. I decided it wasn’t so much the design, but the color of the shirt. Difficult to wear.
darthrachelQuote Reply
Thanks! I was hoping that they had SOMETHING in the way of info. besides just the lettering on the truck (which I still think was way too small). Not everyone had time to stop to eat so for the people passing by (walking or driving) all they had to go by was the info. on the truck. The show title, date, and HBO logo needed to be bigger.
SeanFanQuote Reply
Avalanche3319,
The Targaryen “Fire and Blood” stein is badass.
Description:
Price: $24.99
Ouch. What’s the thing made of, Valyrian steel? Dragonbone? Dragonglass?
The Daenerys T-Shirt is okay. It’s rated G. I would have settled for PG-13 for the $25. You know, mahaps a navel or thigh. The graphic reads “I do not have a gentle heart.” Lame.
I think I’ll wait for the Dolorous Edd T-Shirt. The graphic should read “Why does he get more worms than I do?” It would be an all-time best seller.
Mike ChairQuote Reply
Mike Chair,
Apparently something that devalues quickly (they cost $40 two days ago).
Johan SporreQuote Reply
Today’s food truck is at the SW corner of Astor and Lafayette.
Johan SporreQuote Reply
Mike Chair,
WOW! The steins went down in price. They WERE $40 yesterday, so to me $25 is a good deal. Thanks for pointing that out.
I’m probably gonna buy the Stark, Baratheon, and Greyjoy ones. I like the Targaryen one, but it should have been black not white.
LexQuote Reply
Lex,
Yeah $25 seems like a good deal now. I wasn’t even considering getting one before, but now I may just have to pick one up.
Avalanche3319Quote Reply
Yeah, I’ll be getting one or two for sure. Appreciate the heads-up!
ZackQuote Reply
Julian Walker,
Weird but i have to admit I did notice the ACOK part the min I bought the book!
BroQuote Reply
darthrachel,
Awww, Starks get no love! But I understand. The color is kind of awkward; I’m pretty sure that beige/tan doesn’t look good anyone. I bought mine with the intention of wearing it around my house/for pajamas. I plan to get the Targaryen one, but I’m waiting until the store gets the women’s sizes to see which fit I like better.
So guys, I went to the Astor Place truck. The squab was really good, but the bread pudding was even better! You could really the spices/wine/raisins! And the lemoncakes are amazing!!! OH MAN I didn’t want it to end! It was funny, because my friend and I were waiting in the middle of the Astor Place intersection (near the cube), and then when the truck pulled up everyone started running, just like some of you guys said happened yesterday. Everyone seemed to be in good spirits, and GoT fans seem to be a really diverse group of people, which is great! An overall awesome experience! :D
LinaQuote Reply
Ugh, I wanted to go today so bad but my friend had a busted up ACL and other more minor maladies, so I just hung out at her place and watched her play Dragon Age 2, which she just got.
We’re going to try again tomorrow. She’s all excited about the black fish dish…but shouldn’t that have been for the Riverlands? I think they have it for the Wall (too lazy to check the menu).
BrudeQuote Reply
Kings Landing and no Bowls of Brown?
schpatQuote Reply
Someone has to make a video of that one of these days and put it on youtube! :-)
Tar KidhoQuote Reply
seb,
How about eating pet cats and dogs? Does that bother you? Just curious.
JonJonQuote Reply
Tar Kidho,
Yeah! Right after it happened, I was cursing myself for not recording it! If I go another day I’ll be sure to be prepared!
LinaQuote Reply
Anyone planning on going today? (Wed). Gotta say.. the Wall menu is less than appetizing…
DarthRachelQuote Reply
Yeah, today’s menu is not as inspiring as the others, but I may still go. Do we know where it will be yet?
I really wanted to go to tomorrow (Pentos), but I’m not sure if I will make it. :( But Friday – viva la North!
LinaQuote Reply
Also, for anyone interested, the GoT Facebook said today’s truck will be in the vicinity of Lincoln Center.
LinaQuote Reply
So I spoke to a friend today and I found out a few things about the food truck
Today’s Lincoln Center location will be the only “up town” location.
There’s a hot dog cart in the spot the truck is going to be at to reserve it beforehand, if you want to scope out the area before the 6pm exact location announcement
The chefs in the truck are Colicchio’s top su chefs!
DarthRachelQuote Reply
Wish I could get in on that. Wonderful marketing.
Zafri MollonQuote Reply
I just got a ticket for LA, I’ll be going to Monday and Tuesday’s cart! I can’t contain myself, how exciting! So…LA moot anyone?
dobesolQuote Reply
DarthRachel,
The entire food truck team is from Colicchio & Sons. We’re so lucky to get chefs of that calibre – the way they are preparing and plating the food is unbelievable. Tom is overseeing closely too, although hasn’t been able to get to the truck so far due to the rather more important duty of being a brand new father :)
Steve cQuote Reply
DarthRachel,
Oh and the reason the truck is in New York this weekend and LA next is so that the same chef can fly to LA to supervise there on site. So the peeps in LA will get the exact same experience and quality (except, possibly, the rain and snow),
Steve cQuote Reply
DarthRachel, your advice about the hot dog truck came in handy! My friend and I found it and ended up being the fifth/sixth person in line! The black seafood stew was better than I expected. Much spicier than what I imagine the Night’s Watch to be eating, but good!
LinaQuote Reply
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