Game of Thrones gets HBO’s highest ever first week sales
By Winter Is Coming on in News.

Reuters has just published an exclusive article which reports that Game of Thrones: The Complete First Season has the highest first week sales ever for an HBO release. The report states that HBO sold approximately 350,000 copies of the box set in the US and Canada during its first seven days on sale.

HBO’s award-winning fantasy drama “Game of Thrones” has earned a new crown: the largest first-week DVD sales among any series in the cable network’s history.

Season one DVD sales reached about 350,000 units in the first seven days following its March 6 release, the network said on Thursday. That pace ranks ahead of other popular HBO series including “The Sopranos,” “Sex and the City” and “True Blood.”

The DVD sales indicate strong interest in “Game of Thrones” ahead of the second season, which starts April 1.

HBO also announced via Reuters that Thrones received the most ever digital downloads (iTunes, Amazon VOD, etc.) for an HBO series in its first week, as well.

“What we are seeing is ‘Game of Thrones’ being a hit across all platforms-network, disc and digital,” said Henry McGee, president of HBO Home Entertainment.

Winter Is Coming: How about that? Highest first week sales ever for HBO. And HBO has had some very popular series that sell really well. This is an impressive showing. The season two premiere ratings should be HUGE.


125 Comments

  1. sjwenings
    Posted March 15, 2012 at 5:06 pm | Permalink
  2. Alwyn Joseph
    Posted March 15, 2012 at 5:07 pm | Permalink

    Awesomeness, can’t wait for S02

  3. Stephen McGrath
    Posted March 15, 2012 at 5:07 pm | Permalink

    Excellent – more sales, more $$$, more budget for s3

  4. Robbet
    Posted March 15, 2012 at 5:07 pm | Permalink

    Hell Yea!!!!!! It keeps going up and up!! I imagine how it will be with season 2!!

  5. Brad Villane
    Posted March 15, 2012 at 5:08 pm | Permalink

    I wonder what the highest selling TV on DVD for any network is? First week sales? Total? Anyone know where to find this info.

    Stoked it sold so well. I bought me a copy on Blu-Ray and DVD. Yep, I’m a dork.

  6. Winter Is Coming
    Posted March 15, 2012 at 5:08 pm | Permalink

    sjwenings:
    http://www.the-numbers.com/dvd/charts/weekly/2011/20110605.php

    What about this?

    From that page:
    “Precise information on DVD sales is not generally available. Our DVD sales figures are estimates based on studio figures, publicly available data, and private research on retail sales carried out by Nash Information Services, LLC.”

    Apparently they way overestimated. If HBO says this is their highest ever first week sales, than I would believe them over a 3rd party service trying to make a guess.

  7. Johan Sporre
    Posted March 15, 2012 at 5:09 pm | Permalink

    I’m more interested in the world-wide sales numbers :) Since we never get ratings for the whole world it’d be fun to get some hard measure of the series’ success.

  8. sjwenings
    Posted March 15, 2012 at 5:09 pm | Permalink
  9. Ash
    Posted March 15, 2012 at 5:10 pm | Permalink

    Good, the better it does, the quicker George might get the rest written!

  10. Ted furthman
    Posted March 15, 2012 at 5:16 pm | Permalink

    I pray to the lord everyday that The Winds of Winter will be published before 2014

  11. Lady Stoneheart
    Posted March 15, 2012 at 5:19 pm | Permalink

    Ted furthman:
    I pray to the lord everyday that The Winds of Winter will be published before 2014

    Amen!

  12. Maxwell James
    Posted March 15, 2012 at 5:20 pm | Permalink

    Winter Is Coming,

    Apparently they way overestimated. If HBO says this is their highest ever first week sales, than I would believe them over a 3rd party service trying to make a guess.

    I would certainly agree on that point.

    However: I wouldn’t rule out the possibility that HBO is slightly understating True Blood’s past sales, which were a serious phenomenon.

    EDIT – pasted wrong link. I meant, see here: http://www.nytimes.com/2009/07/13/business/media/13hbo.html

    In any case though – 350,000 is very good for any TV show in its first week. The show has an excellent chance of topping a million units, especially once international sales are considered.

  13. Hollyoak
    Posted March 15, 2012 at 5:21 pm | Permalink

    This is all such great news, especially in light of the unexpected cancellation of Luck. Thrones is on a roll right now. This bodes well for future seasons.

  14. Ash
    Posted March 15, 2012 at 5:22 pm | Permalink

    Ted furthman,

    Should do, that gives his just 2 yrs for bk 7 before tv catches him up.

  15. Mario Mjoed
    Posted March 15, 2012 at 5:29 pm | Permalink

    Ted furthman,

    i dont think (and hope) that grrm allows anything to influence -HIS- work. i dont want to see one of the greatest novel series of my lifetime being destroyed by stupid deadlines.

  16. Harry The Heir
    Posted March 15, 2012 at 5:29 pm | Permalink

    I think that this is a secretive hint towards a cheeky pre written announcement for S3, I think that with its successes over Book and DVD, they would be fools not to carry this S.O.B on for more!

  17. FacelessMan
    Posted March 15, 2012 at 5:30 pm | Permalink

    So glad. It completely deserves it.

    Ted furthman: I pray to the lord everyday that The Winds of Winter will be published before 2014

    Best pray to the old gods and the new as well. Unless he decides to make the books drastically shorter, that’s probably not going to happen.

  18. sjwenings
    Posted March 15, 2012 at 5:31 pm | Permalink

    Maxwell James: However: I wouldn’t rule out the possibility that HBO is slightly understating True Blood’s past sales, which were a serious phenomenon.

    Even if they do – Game of thrones even coming close to True blood sales are quite spectacular.

    I’m pretty stoked about this.

  19. JamesL
    Posted March 15, 2012 at 5:31 pm | Permalink

    I wonder if HBO is spinning these numbers, that chart sjwenings linked to shows True Blood almost doubling these numbers, could they really overestimate by that much? Game of Thrones has twice as many viewers on its youtube page than True Blood and if it is true that Game of Thrones out sells True Blood on DVD still don’t expect to see True Blood level ratings when season 2 premieres. Game of Thrones has a very passionate obsessive fan base, that doesn’t mean it has a massive fan base. I wouldn’t be surprised if the ratings don’t crack 4m but I hope i’m wrong. Even if the ratings are not huge i don’t think HBO would care because of the fact that Game of Thrones has such a passionate global fan base and all the money they make off selling the show to other countries, DVD sales and merchandise. It creates a lot of buzz and excitement for the channel and thats what’s important

  20. John W
    Posted March 15, 2012 at 5:31 pm | Permalink

    Hopefully this means S3 will be greenlit just after the S2 premiere.

  21. Ante
    Posted March 15, 2012 at 5:32 pm | Permalink

    Can we assume that HBO gets at least $20 from every sale? That means they earned 7m in first week in US and Canada? And rest of the world I expect at least the same number of sales so thats 14m.

    How much did the first season cost to produce?

  22. Harry The Heir
    Posted March 15, 2012 at 5:35 pm | Permalink

    Ted furthman,

    You pray to the flames of R’hollor? or do you pray to the Sept of the Father, the Mother, the Warrior, the Maiden, the Smith, the Crone and the Stranger? Or do you venture the the Godswood to pray to the old gods, who’s faces are carved in the trees? Or do you pray for a good harvest like the folk of the Riverlands?

  23. Ted furthman
    Posted March 15, 2012 at 5:35 pm | Permalink

    Mario Mjoed,

    I agree I don’t want him to rush anything because of deadlines or HBO, i just can’t imagine waiting like I did for The Feast and then waiting again to Dance.

  24. tysnow
    Posted March 15, 2012 at 5:37 pm | Permalink

    If Immortals sold a million units and GoT was 26% behind, that means roughly 750K, if BR sales made up 56% (400K) that leaves 350K DVD’s. It’s simple mathematics to figure out.
    So the 350K is for DVD only, period.

  25. tysnow
    Posted March 15, 2012 at 5:42 pm | Permalink

    Another point concerning this is only DVD sales, By the numbers reported Immortals beat out PiB for selling the most DVD’s for 2012, if PiB sold almost 800K units Article then the 1 mil units for Immortals would be good comparison. Which means 350K DVD and 400K BR sales in units for GoT.

  26. Maxwell James
    Posted March 15, 2012 at 5:54 pm | Permalink

    tysnow,

    No, HBO clarified that the 350K is DVD+BR, per WiC’s twitter feed.

    sjwenings,

    Even if they do – Game of thrones even coming close to True blood sales are quite spectacular.

    Yes. Back in mid-July, 2009, HBO told the NY Times that sales of TB discs had reached about a million. That’s significantly less than what the-numbers was saying at the time; the difference was enough that they dialed their estimate down.

    Given that it’s three years later and the disc market has only gotten worse in that time, for GoT to be even within spitting distance of where TB was is very impressive.

  27. Jenish
    Posted March 15, 2012 at 5:58 pm | Permalink

    Does they include blue ray sale in this? As blue rays are sold more than dvds on amazon hbo gets more bucks for future seasons.

  28. Tyrion Pimpslap
    Posted March 15, 2012 at 6:01 pm | Permalink

    If 57 percent of the sales were from Blu-Ray, and say the cost was 35$ for BR and 25$ for DVD, then they made about 10.6 million. And that is just in the US I presume, or am I wrong?

  29. Arthur
    Posted March 15, 2012 at 6:14 pm | Permalink

    That is awesome news and I think seals the deal the producers will be asking for…

    HBO will more then likely give the green light for season 3&4 to be shot simultaneously and hopefully a budget increase as well to support the pending CGI and other things.

    This news really makes me happy. HBO has so much evidence already of GoTs being a huge hit. I personally know several people who will be subscribing to HBO just to watch GoTs. I bet this is the case for millions as well.

    Now where’s a peek at Ghost? =P

  30. RitariKnight
    Posted March 15, 2012 at 6:15 pm | Permalink

    One mustn’t get too excited ratings-wise as those are counted only from Nielsen households. So, even if everybody else in America were watching the second season on HBO, if Nielsen household viewers don’t do that in big enough numbers, the ratings will be poor. I’m pretty sure we’ll start somewhere around the 4 million mark, but of course I’m hoping for more. Then I’d wager a guess that the final figure after all reruns and tivo’s and what not have been counted, we’ll get something like 12 million viewers on average for season 2. And that’s the only number HBO is really interested in.

  31. Milan Petrovic
    Posted March 15, 2012 at 6:22 pm | Permalink

    Sale on Amazon.co.uk was also doing well, and they were out of the limited BR version (one extra BR disc, I got mine already) as soon it was released due to high number of pre-sales.

    If they reach 3 millions units sold world wide, that should be covering the cost of first season. Add to all that direct earnings from subscribers, and sale of rights to other networks, I am pretty sure that first season earned HBO a lot of money. And the same trend should continue with season 2, making that a really good news as for the next seasons and potentially a bigger budget in the future.

  32. Ser Lemon Cakes
    Posted March 15, 2012 at 6:23 pm | Permalink

    In the EW article, Lombardo at HBO is quoted as saying that it only won’t be renewed if it “falls off a cliff” of some such. D & D joke that they have a cliff…paraphrasing etc…

  33. Tyrion Pimpslap
    Posted March 15, 2012 at 6:24 pm | Permalink

    I’m hoping the season premier gets at least 4 million viewers on it’s initial airing and maybe another 1.5-2.0 million more on the re-air for a total of 5.5-6.0 million viewers on the night. And when you take into account total viewers on all HBO platforms throughout the week I think 12 million is reasonable.

  34. Rob Riddle
    Posted March 15, 2012 at 6:28 pm | Permalink

    We fans should toast one another for putting our money where our mouths are. It’s this awesome support that will keep the seasons coming. Great news, and calls for a flagon of mead!

  35. Ed
    Posted March 15, 2012 at 6:39 pm | Permalink

    Where’s the “Like” button?

    John W:
    Hopefully this means S3 will be greenlit just after the S2 premiere.

  36. Restore The Day
    Posted March 15, 2012 at 6:45 pm | Permalink

    WE ARE UNSTOPPABLEEEEEEE

    I think we’re getting close to a point where any potential failing of GoT will be solely put at the feet of GRRM, D&D, or some catastrophic event. Viewers may still be turned off by the grim litany of depressing events coming in the next few seasons, or the slow pace of ADWD, or the really bad faux-pas of a screenwriter etc, but the interest is there and the money is there and the prestige is flowing in. Execs at HBO are usually pretty decent in their decisions anyways, but now they just can’t stop the machine. The sauce has gelled, and as a fan, I’m elated.

  37. JamesL
    Posted March 15, 2012 at 6:49 pm | Permalink

    RitariKnight,

    If you understood statistics you would realize that nielsen numbers are very accurate. All shows go by nielsen ratings so there is no reason to ignore Game of Thrones ratings. True Blood regularly gets over 5m for the premiere airing, The Walking Dead gets close to 7m each episode, it’s not because these shows are just lucky and are really popular with nielsen families, it is because these shows are really popular in America. Luck gets less than half a million viewers an episode not just because nielsen households are not watching but because barley anyone in America is watching. Whatever Game of Thrones nielsen ratings are when it premieres will be an accurate indication of how popular the show is in America.

  38. TheBull
    Posted March 15, 2012 at 6:52 pm | Permalink

    Didn’t the 3rd season of True Blood sell twice this much in the first week?

    Great sales numbers especially for a first season!

  39. TastesLikeTheSea
    Posted March 15, 2012 at 6:57 pm | Permalink

    Increase the budget by 50 percent then HBO.

  40. Marc
    Posted March 15, 2012 at 7:14 pm | Permalink

    This is awesome news. I think this news alone grants us another three seasons. Hopefully this show continues to grow and because an even bigger cash cow for HBO.

  41. Tywin's Bastard
    Posted March 15, 2012 at 7:50 pm | Permalink

    JamesL,

    Statistics like that can be very accurate overall but we’ve seen plenty of instances when such statistics have been off by very significant amounts. It’s not really worth taking into account in TV ratings because they can’t directly control the numbers but it’s been shown in other fields where there are true results posted in the end. I’m not dismissing the statistics behind the Nielsen ratings, it’s a perfectly viable indication of popularity, I’m just saying that it’s unwise to say that they will always be very accurate in every single case.

  42. RitariKnight
    Posted March 15, 2012 at 8:17 pm | Permalink

    JamesL:
    RitariKnight,
    If you understood statistics you would realize that nielsen numbers are very accurate. All shows go by nielsen ratings so there is no reason to ignore Game of Thrones ratings. True Blood regularly gets over 5m for the premiere airing, The Walking Dead gets close to 7m each episode, it’s not because these shows are just lucky and are really popular with nielsen families, it is because these shows are really popular in America. Luck gets less than half a million viewers an episode not just because nielsen households are not watching but because barley anyone in America is watching. Whatever Game of Thrones nielsen ratings arewhen it premieres will be an accurate indication of how popular the show is in America.

    I understand statistics very well, thank you. I use statistical analyses constantly in my own field of research. Stating that Nielsen ratings are very accurate is kind of odd, since there is no practical way to prove that claim. And I didn’t say one should ignore the ratings for GoT but instead that HBO is more interested in the total number of viewers than initial ratings, which is a fact. Only network channels need to know initial viewer numbers as their whole business model is pretty much based on that number. It doesn’t even matter whether the rating is correct (i.e. corresponds to the actual number of viewers in contrast to the statistically calculated number) or not, since it has been established as the method for calculating advertisement pricing on network shows, and both parties–the networks and advertisers–accept and use it as such.

    HBO doesn’t use ratings as the decisive factor in decisions concerning the future of their shows. Network channels do, and it’s really the only factor for them. Consider Terra Nova, for example. It had disappointing ratings (in the US) so Fox canceled it despite strong international sales and them making a profit on it. HBO’s current policy is not to cancel shows based on poor or disappointing ratings (Treme, for instance, has had quite poor ratings but has been renewed twice already) although ratings might come into play if there is some other reason to consider cancellation. I believe this happened with Luck, since I don’t believe HBO would have canceled it even with the horse deaths and the PETA pressure if the ratings had been significantly higher.

    Ratings reflect the interest of the Nielsen households which in turn is impacted by the general hype for any one show. Luckily, GoT has plenty of hype, so the expectation is that the ratings will be quite high. But there is no guarantee for that as it is possible, although highly unlikely, that the current typical Nielsen household is simply not into it despite the hype. The problems with the Nielsen system are the same as with any statistical survey on peoples interests and/or what they like and/or dislike: there are usually too many variables and too many potential subjects that getting similar results from randomly chosen samples becomes nigh impossible. This is especially a problem for many fields in social studies and humanities which is why qualitative research methods have become so popular in them. But I guess this is going quite off-topic here. Suffice to say that when it comes to HBO, ratings are nice but not really that important.

  43. More Rice Cooks
    Posted March 15, 2012 at 8:19 pm | Permalink

    Just saw a new tv trailer during March Madness, including a shot of Rattleshirt

  44. Obsidian
    Posted March 15, 2012 at 8:21 pm | Permalink

    Got to be good news for us, any way you slice it.

  45. Dreamlife
    Posted March 15, 2012 at 8:32 pm | Permalink

    I’m not sure if this has been posted somewhere, but Game of Thrones has moved to round 2 of the Hulu Best In Series bracket. Vote for Game of Thrones:

    http://www.hulu.com/bestinshow

    It’s up against Downton Abbey, which in my humble opinion is nothing compared to Game of thrones and I’m shocked it made it to round 2…

  46. bon
    Posted March 15, 2012 at 8:50 pm | Permalink

    Ante:
    HBO gets at least $20 from every sale?

    Only $20 in USA??? OMG how cheap!!! In Poland DVD costs almoust 40 and Blu-ray almoust 100, when minimal month salary is 425… Complete disaster…

  47. Jeff O'Connor
    Posted March 15, 2012 at 8:51 pm | Permalink

    Rob Riddle:
    We fans should toast one another for putting our money where our mouths are.It’s this awesome support that will keep the seasons coming. Great news, and calls for a flagon of mead!

    Hehe, yes indeed. Hell, I only bought one copy and I almost feel bad about THAT. If finances keep up as they are over the next few weeks I’ll probably be buying a few more copies of the Blu-Ray version for my friends.

  48. Jeff O'Connor
    Posted March 15, 2012 at 8:52 pm | Permalink

    bon: Only $20 in USA??? OMG how cheap!!! In Poland DVD costs almoust 40 and Blu-ray almoust 100, when minimal month salary is 425… Complete disaster…

    You misunderstand! They’re calculating how much HBO themselves are getting from each sale, not how much the actual product itself is.

  49. Arthur
    Posted March 15, 2012 at 9:04 pm | Permalink

    Dreamlife,

    Just voted for GoTs on Hulu per above link. It made it to round 2 and is currently winning 66% to 34%…

    Go cast your vote!

  50. bon
    Posted March 15, 2012 at 9:08 pm | Permalink

    Jeff O’Connor,

    So how many does it cost in USA or in Canada???

  51. The Kingslayer
    Posted March 15, 2012 at 9:17 pm | Permalink

    I don’t want to jinx anything but I am pretty confident we’ll get to see A Storm Of Swords on screen.

  52. Michael Harper
    Posted March 15, 2012 at 9:18 pm | Permalink

    Off-Topic, but there is some absolute idiots over on Amazon.co.uk

    The paperback of A Dance with Dragons was released yesterday in two parts due to the size. Now, Part 2 been given a one star review because people never read the product description or actually used their brains and put the pieces together that it was the same A Dance with Dragons. Some are kicking off big time. They don’t even understand why it has been re-released (because it’s in paperback form).

    You’d think people would actually read what they’re getting, or at least know if they’re so-called “fans” that GRRM obviously hasn’t released a brand new book called A Dance with Dragons Part 2.

    Completely off-topic, but I thought I’d mention the idiocricy of some people. This looks like its gonna cause a lot of trouble with the paperback release (at least for people who don’t know how to read a product description).

  53. SergioCQH
    Posted March 15, 2012 at 9:29 pm | Permalink

    A possible explanation for HBO’s claims that this is the best first week DVD sales ever is that HBO is only considering the releases of each series’ respective first seasons.

  54. Matt S
    Posted March 15, 2012 at 9:30 pm | Permalink

    I was thinking, it says HBO sold 350,000 copies to US and Canada. I assume this figure doesn’t include retail stores? I.e Best Buy (coz they don’t release official numbers), etc. So maybe this figure is just from orders from HBO’s website? And so in reality many more copies were sold.

    I don’t know maybe I’m wrong, was just thinking considering the wording. I live in Australia and it seems to be selling really well here, most Australian DVD websites have it as number 1 bestseller and all brick and mortar stores have posters with characters, and all the house sigils and mottos around the place so I reckon it’s selling well here.

  55. Dreamlife
    Posted March 15, 2012 at 9:32 pm | Permalink

    Michael Harper,

    This post made me laugh. I can only imagine how angry (and then dumb) I’d feel if I bought part 2 of a 2-part Dance With Dragons and actually tried to read it.

  56. Tyrion Pimpslap
    Posted March 15, 2012 at 9:33 pm | Permalink

    bon,

    I bought the Blu-Ray for 35 dollars on Amazon.

  57. Knurk
    Posted March 15, 2012 at 9:46 pm | Permalink

    Michael Harper:
    Off-Topic, but there is some absolute idiots over on Amazon.co.uk

    The paperback of A Dance with Dragons was released yesterday in two parts due to the size. Now, Part 2 been given a one star review because people never read the product description or actually used their brains and put the pieces together that it was the same A Dance with Dragons. Some are kicking off big time. They don’t even understand why it has been re-released (because it’s in paperback form).

    You’d think people would actually read what they’re getting, or at least know if they’re so-called “fans” that GRRM obviously hasn’t released a brand new book called A Dance with Dragons Part 2.

    Completely off-topic, but I thought I’d mention the idiocricy of some people. This looks like its gonna cause a lot of trouble with the paperback release (at least for people who don’t know how to read a product description).

    lol, it’s 3 reviews man. Who cares, it’s actually ridiculous they re-released the Kindle-version in 2 parts, that’s some bad form by Harper (or was it Bantam?). You should be shocked by the amount of bogus 5-star reviews for the hardcover-book to keep the average at 3 stars.

  58. Canary
    Posted March 15, 2012 at 9:46 pm | Permalink

    bon,

    The DVDs are going for $30 and the Blu-Rays for $35, BUT, in the US it is extremely common for DVDs to be deeply discounted by certain retailers. For example, Best Buy can sell it that cheaply because they expect people who come into the stores or shop online to buy other things. Amazon has extremely low costs. They don’t make much profit off of the DVDs, but they make enough.

    My guess is that in many places outside the US may have some restrictions built into the prices of DVDs based on what local channels paid to show Game of Thrones on local TV… However, it is very common for DVDs to be unusually cheap compared to the rest of the world in the US. I was flabbergasted by some prices when I was in Europe last.

  59. Michael Harper
    Posted March 15, 2012 at 9:49 pm | Permalink

    Dreamlife,

    Haha. Obviously there must have been some who have basically been mislead by Amazon, and I don’t think they’re idiots. But when reading some of the reviews you can see that most are just kicking off because of their own fault. The problem is, it now appears that the book has a one star review average. People will look at that as an issue with the story, when it’s absolutely not. There should be some kind of review system on Amazon that is solely for the Amazon service and Product Descriptions to separate the actual books review.

  60. Michael Harper
    Posted March 15, 2012 at 9:51 pm | Permalink

    Knurk,

    There were tons more than three when I went on there. I think it matters though that people are reviewing a great book based on a mistake buying it as opposed to the book quality itself. The re-release in paperback form always happens with books, it’s common. The kindle re-release is ridiculous I agree. Is there really any need for that like?

  61. The Greatjon
    Posted March 15, 2012 at 11:22 pm | Permalink

    Sorry this is off topic, I didn’t know where else to put it, but I was just watching HBO and they released a different version of the ‘Sevin Devils’ trailer with some different scenes, and some different looks at Tywin and different voice overs from Robb and Tywin, along with some extended looks at the battle scenes. Anyone else see this? and does anyone have an idea where to find it online?

    Every time this happens I know they will release it online eventually, but I can never stop myself from asking about it beforehand lol, I just need to see it again. So i’m sure this question will be moot pretty soon.

  62. Elric
    Posted March 16, 2012 at 12:05 am | Permalink

    In Conversation With George R.R. Martin on Game of Thrones @Toronto International Film Festival Bell Lightbox & Festival Tower –

    Parts 1 & 2 –

    http://www.youtube.com/watch?v=3S51i0EANGA

    http://www.youtube.com/watch?v=qGwdWUl25AU&feature=channel

  63. loco73
    Posted March 16, 2012 at 12:43 am | Permalink

    I’m just glad that the show is doing well…

  64. The DarkStar
    Posted March 16, 2012 at 1:45 am | Permalink

    As fans, we could not have asked/expected anything more. This show, and it’s success, has lived up to all my expectations.

    This is nuts.

  65. Jenish Kachhadia
    Posted March 16, 2012 at 1:45 am | Permalink

    Elric,

    thnx for the link

  66. Jenish Kachhadia
    Posted March 16, 2012 at 1:52 am | Permalink

    RitariKnight,

    terra nova had the stong rating at first…but as the season progressed ratings dropped excessively so fox canceled it .

    http://en.wikipedia.org/wiki/List_of_Terra_Nova_episodes

  67. loco73
    Posted March 16, 2012 at 2:46 am | Permalink

    Uh oh….”Luck” was cancelled by HBO…I know its off topic but…its a bit worrisome…since GoT has animals on set quite frequently….

    http://news.yahoo.com/hbo-drama-luck-axed-deaths-horses-012234064.html

  68. Mimsy
    Posted March 16, 2012 at 2:49 am | Permalink

    I’ve been doing a serious rewatch of GOT Season 1 (in preparation for S2) and DAMNN the HBO version is everything and more! Drogo is a BEAST! How can Robb look so sweet and powerful.. gah.. I love him. The characters (actors) are so amazing.. I think S2 is gonna kill me. lol

    Hold onto your coffers HBO, cuz the GOT series sales are gonna kick ass with every upcoming season.

  69. Abyss
    Posted March 16, 2012 at 2:59 am | Permalink

    Off-Topic:
    First commented in-game content of the upcoming GoT RPG. Looks good if you ask me. Normally the video is age rated and can only be watched, if you sign into youtube with an account. strangely that’s not the case if the video is imbedded on a website, so I linked to a gaming site…^^

  70. Restore The Day
    Posted March 16, 2012 at 3:31 am | Permalink

    Totally Off Topic, but I just watched the latest episode of Spartacus (still a good show, but it’s taking a while to get back to the level of the previous seasons) and Conan Stevens was there as a pretty important temporary character.

    Nice role, but I can’t believe he would ditch GoT just for this one episode; I thouguht he would have at least a recurring role over a season! He admittedly leaves a lasting impression on the viewer, but Ser Gregor would have too, in smaller appearances over several seasons.

    A Hobbit role wouldn’t take that many days of shooting, and hiati probably are pretty long for HBO shows especially for small characters, so I don’t get it, really, unless some really bad luck in scheduling.

  71. Stein Sogge
    Posted March 16, 2012 at 3:59 am | Permalink

    SergioCQH,

    My thoughts exactly…

  72. Stein Sogge
    Posted March 16, 2012 at 4:04 am | Permalink

    SergioCQH:
    A possible explanation for HBO’s claims that this is the best first week DVD sales ever is that HBO is only considering the releases of each series’ respective first seasons.

    my thoughts exactly!

  73. Stannis
    Posted March 16, 2012 at 4:18 am | Permalink

    Certainly augments any possibilty of a greenlit s3/4 :) I want a review of episode 1!!

  74. Owen Parker
    Posted March 16, 2012 at 4:31 am | Permalink

    Great news about sales.

    I wouldn’t jump into expecting a drastically increased budget though. This show needs to remain profitable financially and reputation wise for HBO to keep it on the air. Increasing the budget makes the financials more difficult. Rome (and some sources say Deadwood) sank under the weight of their own budgets. Being prudent financially is important in keeping the adaptation going long term.

    Stannis,

    Screeners are probably out (judging by some tweets from critics) but most television critics will post in the week leading up to airing rather than rushing for the exclusive.

    The westeros.org guys posted a little something about seeing and liking the first two episodes in a screening.

    Elric:
    In Conversation With George R.R. Martin on Game of Thrones @Toronto International Film Festival Bell Lightbox & Festival Tower –

    Parts 1 & 2 –

    http://www.youtube.com/watch?v=3S51i0EANGA

    http://www.youtube.com/watch?v=qGwdWUl25AU&feature=channel

    Thanks for the links, watching now.

  75. Michael Harper
    Posted March 16, 2012 at 4:39 am | Permalink

    The Greatjon,

    Hopefully that’ll hit the web soon :)

  76. Owen Parker
    Posted March 16, 2012 at 4:46 am | Permalink

    Michael Harper:
    The Greatjon,

    Hopefully that’ll hit the web soon :)

    Darquemode is a star for getting trailers from HBO onto youtube, I’m also hoping they (or someone else) will upload these soon.

  77. Butterbumps
    Posted March 16, 2012 at 4:46 am | Permalink

    And yet Itunes are still not selling it in their UK store.. I really wonder where these guys heads are at sometimes.

  78. All Action No Blog
    Posted March 16, 2012 at 4:59 am | Permalink

    Thankfully Season 2 is airing here in Australia only a few days after the US, unlike last season which took something like 6 months! Show time finally caught on…

  79. MoonCoffee
    Posted March 16, 2012 at 5:05 am | Permalink

    In the HBO Asia Facebook there are pictures I don’t think I’ve seen before, of Varys, Gendry, Shae and Myrcella.

    S2 episode 1 will air on April 21. Considering the first season was 4 months behind, I can’t say I’m complaining (much).

  80. HERP-DERP
    Posted March 16, 2012 at 5:33 am | Permalink

    1) … I can’t believe it.. ONLY 16 DAYS LEFT TILL SEASON 2!!! 16 DAYS!!!
    2) The Greatjon mentioned a new trailer that had recently aired on HBO. Why hasn’t a link to this traielr been posted yet?? Darquemode… you usually record all HBO commercials.. so I am pretty sure you have it… CAN YOU PLEASE UPLOAD IT SOON, as in .. within THE NEXT HOUR!? ICANTWAITANYLONGER

  81. Ramah
    Posted March 16, 2012 at 5:34 am | Permalink

    Restore The Day,

    I was just thinking the same thing.

    Why would you give up a recurring role on a HBO program for a one off on Spartacus and some glorified extra work? Not sure where his head was at… oh wait… I just saw on Spartacus… best death scene ever. LOL! (spoiler for Spartacus, not GoT).

    Gah! Sorry… got spoiler tagged wrong. :(

  82. MoonCoffee
    Posted March 16, 2012 at 5:43 am | Permalink

    Ramah:
    Restore The Day,
    I was just thinking the same thing.

    Why would you give up a recurring role on a HBO program for a one off on Spartacus and some glorified extra work? Not sure where his head was at…oh wait… I just saw on Spartacus… best death scene ever. LOL!(spoiler for Spartacus, not GoT).

    Gah! Sorry… got spoiler tagged wrong. :(

    Indeed… and if he sticks until season 4/5, he’d get center stage in one of, if not the best one-on-one fight in GoT.

  83. Matt Chung
    Posted March 16, 2012 at 5:45 am | Permalink

    All Action No Blog,

    ShowCASE, man, not Showtime.

  84. Pau Soriano
    Posted March 16, 2012 at 6:15 am | Permalink

    RitariKnight:
    So, even if everybody else in America were watching the second season on HBO, if Nielsen household viewers don’t do that in big enough numbers

    That can’t happen.

  85. Michael
    Posted March 16, 2012 at 6:21 am | Permalink

    Just bought the Limited Edition Blu-Ray and Soundtrack in Australia.

  86. purplejilly
    Posted March 16, 2012 at 6:29 am | Permalink

    Way to go, GoT fans! I’ve always felt the best way to support a series was to buy the DVDs and other merchandise. Money talks and if ratings aren’t good but DVD sales are, shows come back. (Family Guy, Futurama, etc) We’re lucky with GoT to have both ratings AND good DVD sales!

  87. Pau Soriano
    Posted March 16, 2012 at 6:45 am | Permalink

    Milan Petrovic:

    If they reach 3 millions units sold world wide, that should be covering the cost of first season.

    I think this numbers are way way off. You made the assumption that HBO gets 20$ out of each worldwide sell, thats around 66% of the total. (considering an average price of 30$).

    20$ times 3M=60M$.

    First, I think 3 M is too much…I’d say 2M would be a more realistic number. Then I think HBO would be happy if he gets 10$ per sale, around 33%. And after all that u have to take into account taxes, wich I’m not sure how they work in the US ;)

    But if they make 10-15M$ out of the DVD/Bluerays (20-25% return) I think they’d be more than happy, you have to take into account all the other incomes they are getting selling merchandise, the viewing rights for other countries and the subscriptions, ofc..

  88. Cib
    Posted March 16, 2012 at 7:16 am | Permalink

    Russia want’s see Sean Bean in 3 season !

  89. Patrick L Ellis
    Posted March 16, 2012 at 7:22 am | Permalink

    Pau Soriano: I think this numbers are way way off. You made the assumption that HBO gets 20$ out of each worldwide sell, thats around 66% of the total. (considering an average price of 30$).

    20$ times 3M=60M$.

    First, I think 3 M is too much…I’d say 2M would be a more realistic number. Then I think HBO would be happy if he gets 10$ per sale, around 33%. And after all that u have to take into account taxes, wich I’m not sure how they work in the US ;)

    But if they make 10-15M$ out of the DVD/Bluerays (20-25% return) I think they’d be more than happy, you have to take into account all the other incomes they are getting selling merchandise, the viewing rights for other countries and the subscriptions, ofc..

    HBO’s margin does not go down if Amazon (or Best Buy, or anyone else) decides to discount the product.

    Look at the MSRP and use that as your guide. The MSRP for the Blu-ray is $79.95. 25% margin for HBO may be a bit steep, but not by a lot. Of course they need to deduct the cost to produce the disc, and the marketing that went into the release. The flip side of course is that they get even more margin if folks buy it from them directly.

  90. HERP-DERP
    Posted March 16, 2012 at 7:29 am | Permalink

    wait.. Gregor Cleagane was recast for season 2??

  91. Magnus
    Posted March 16, 2012 at 7:39 am | Permalink

    loco73:
    Uh oh….”Luck” was cancelled by HBO…I know its off topic but…its a bit worrisome…since GoT has animals on set quite frequently….

    http://news.yahoo.com/hbo-drama-luck-axed-deaths-horses-012234064.html

    Not very worrying. On Luck the horses had to run very fast, which is dangerous to them because they had to use older horses (the younger fit horses are used for professional racing). If there were a lot of horse accidents on GoT, they would just have to stop using them in dangerous situations. That is not an option they had on Luck, hence the cancel.

  92. Pau Soriano
    Posted March 16, 2012 at 7:42 am | Permalink

    Patrick L Ellis: HBO’s margin does not go down if Amazon (or Best Buy, or anyone else) decides to discount the product.

    Look at the MSRP and use that as your guide.The MSRP for the Blu-ray is $79.95.25% margin for HBO may be a bit steep, but not by a lot.Of course they need to deduct the cost to produce the disc, and the marketing that went into the release.The flip side of course is that they get even more margin if folks buy it from them directly.

    80$ MSRP? Is anyone really buying it for that much?

    I think that they inflate those prices so it seems more of a bargain with the discount. For example, here in Spain price is around 60$ after conversion, and u have to take into account the cut Canal + gets. I think 60$ MRSP would be a more realistic amount (taking into account the vast majority of sales are from walmart, amazon bestbuy etc, and they price there was 35-45$)

    Anyway, would be nice if someone with more insight could give us a more accurate number. :)

    Also would be nice to know what % of the total revenue they get are the dvd/bluray sales. But it can’t be that they get 100% of the show cost back with this sales alone.

    Edit: I just checked and even at HBO.com the BR price is 50$, Really, why do they put the list price at 80$ if NOONE is selling it for that much?? I understand 10 or even 15% discount, but when the discounts (on release!) go from 37-57% is because price was inflated on the first place

  93. Kid
    Posted March 16, 2012 at 7:50 am | Permalink

    350.000 * 60$ = 21.000.000$
    or 1/3 of budget in first week

    + new subscribers (main HBO income) + series translation rights (highest in HBO history) + merchandising

    Profit! 8)

  94. Dee
    Posted March 16, 2012 at 7:54 am | Permalink

    In the Middle East season 2 airs the 2nd of April on the OSN network, which considering the time difference is only about 16 hours after it airs in the US :)

  95. James
    Posted March 16, 2012 at 7:55 am | Permalink

    With all the talk about season 3 getting the go ahead because of the DVD sales, has anybody speculated on what the final season’s budget might be. I’m expecting an all out battle at the end of the run, but this kind of apocalyptic-type scenario would require a movie-style budget for only a two or three hour segment. Will it be seven seasons of TV followed by a theatrical release – or maybe an HBO-only movie? Just speculation, and I could be very wrong about how Martin plans to finish his work (given some of his cryptic comments about it). I’m expecting a battle, but that’s the kind of cliche fantasy fare that Martin doesn’t usually subscribe to, and he may end up pulling the rug from under our feet with something truly unorthodox.

  96. Pau Soriano
    Posted March 16, 2012 at 8:00 am | Permalink

    Kid:
    350.000 * 60$ = 21.000.000$
    or 1/3 of budget in first week

    + new subscribers (main HBO income) + series translation rights (highest in HBO history) + merchandising

    Profit! 8)

    Again, that calculation is so very very very wrong!

    HBO doesnt get 60$ for every sale. We’ve been trying to figure out a number, but first of all, most of the sales in the US are through walmart, amazon bestbuy etc, and the dvd/BR price there is 30-45$.

    Lets say an avergae of 40$, wich is very generous. What % of this goes to HBO? I’d say no more than 25-30%. Around 10$ is my bet.

    So around 1/6 of that amount, 3.5M $. But of that u’d have to substract marketing, taxes etc.

  97. Mormegil
    Posted March 16, 2012 at 8:05 am | Permalink

    Owen Parker: I wouldn’t jump into expecting a drastically increased budget though.

    Season 2 already got a 15% increase in budget over Season 1 so I wouldn’t be surprised if Season 3 gets something similar (20% maybe) on the back of the DVD sales.

  98. Pau Soriano
    Posted March 16, 2012 at 8:11 am | Permalink

    James:
    With all the talk about season 3 getting the go ahead because of the DVD sales, has anybody speculated on what the final season’s budget might be.I’m expecting an all out battle at the end of the run, but this kind of apocalyptic-type scenario would require a movie-style budget for only a two or three hour segment.Will it be seven seasons of TV followed by a theatrical release – or maybe an HBO-only movie?Just speculation, and I could be very wrong about how Martin plans to finish his work (given some of his cryptic comments about it).I’m expecting a battle, but that’s the kind of cliche fantasy fare that Martin doesn’t usually subscribe to, and he may end up pulling the rug from under our feet with something truly unorthodox.

    One of the problems of TV series are the salaries of the actors, that increase exponentially every season, and more so when the syndication number is approaching.

    If I’m not wrong, this number is now 88 episodes, although The Sopranos was syndicated at 86, and Battlestar Galactica at 75 (but you have to include the Specials in there, The Plan, Razor, etc..)

    I guess if the show will reach syndication number or not will have a great impact on the final season’s budget. For what we know, we can expect a minimum of 8 seasons. That would be 80 episodes. I myself think that they will do 9 seasons, not only to reach the Syndication mark, but also because I’m convinced Martin will write 8 books instead of 7 ;)

  99. Pau Soriano
    Posted March 16, 2012 at 8:18 am | Permalink

    Mormegil: Season 2 already got a 15% increase in budget over Season 1 so I wouldn’t be surprised if Season 3 gets something similar (20% maybe) on the back of the DVD sales.

    That sounds reasonable. People think that that increase went entirely to visual effects etc, but I think is more plausible that it went to sallaries. Not only each actor gets an increase for m season to season, this series gets more and more actors. (not even Martin can kill them fast enough, he keeps introducing more and more :)

    Instead, what they did is save money on the cheap visual shots getting them right on the filming, so they didnt have to get fixed later ( Not sure where I read that but I definitelly did. I think it was a D Weiss interview)

  100. RitariKnight
    Posted March 16, 2012 at 8:25 am | Permalink

    Jenish Kachhadia:
    RitariKnight,

    terra nova had the stong rating at first…but as the season progressed ratings dropped excessively so fox canceled it .

    http://en.wikipedia.org/wiki/List_of_Terra_Nova_episodes

    Yes, so…your point being…?

    Actually I don’t consider a 9.22 million rating to be strong for a major network channel’s majorly over-hyped show like TN was. It was an OK premiere rating at best. Then it went down in subsequent episodes, and, despite the show making a profit, it was canceled because of the disappointing ratings. And the whole point of my mentioning it was to showcase the fact that network channels cancel shows that make a profit if the ratings are disappointing. Not so with HBO.

  101. Owen Parker
    Posted March 16, 2012 at 9:01 am | Permalink

    Mormegil: Season 2 already got a 15% increase in budget over Season 1 so I wouldn’t be surprised if Season 3 gets something similar (20% maybe) on the back of the DVD sales.

    That sounds eminently reasonable but I wanted to clarify one thing:

    The season 1 budget was an estimated $60 million.
    The season 2 budget has been estimated at $69 million (a 15% increase)

    Do you mean a 20% increase of the original budget i.e. to $72 million? Or do you mean a compound 20% increase i.e. to $82.8 million?

    I think the latter is realistic and sustainable. I would worry that if HBO increased the budget over $100 million and the show’s growth did not follow its current trajectory that it could result in cancellation. I fully expect them to continue to increase the budget of the series I just would be worried if they made a massive commitment that would leave the show with nowhere to go if the fanbase started to drift.

    Rising production costs as seasons progress are standard – the cast and crew usually cost more in year 2. This is counterintuitive on many series because the start-up costs of making sets and costumes can be offset but still remains the case for most shows. On this show the increasing scope means that new startup costs for sets/locations/costumes are constantly arising. Of course this show might be able to avoid some of those rising salary costs – losing Sean Bean from the cast frees up salary space there.

    Not Today:
    Conan Stevens about Season 1 and 2 of Game of Thrones (and season 3).

    Something about this statement by Conan Stevens strikes me as off. He says “I was looking forward to being able to reprise the role for season 02, but it seems like HBO decided to go in a different direction for the 2nd season and I will not be playing Ser Gregor this time around which is a pity.”

    The cynic in me says that the actor may have overestimated his value to the project, made salary demands that HBO felt outweighed the continuity issues of replacing him and talked himself out of the role. The slightly more charitable side of me says that he took another role and they were unable to resolve the scheduling issues but as others have said, he was only in one episode of Spartacus.

    I just don’t see the producers and HBO going from casting this guy, featuring him in behind the scenes footage and giving him prominent scenes as a guest star to not even asking him about reprising the role.

  102. Mormegil
    Posted March 16, 2012 at 9:20 am | Permalink

    Owen Parker: That sounds eminently reasonable but I wanted to clarify one thing:
    The season 1 budget was an estimated $60 million.
    The season 2 budget has been estimated at $69 million (a 15% increase)
    Do you mean a 20% increase of the original budget i.e. to $72 million? Or do you mean a compound 20% increase i.e. to $82.8 million?

    I meant 20% more than Season 2′s budget, so up to 82 million but it’s just a number I plucked from thin air.

    Of course if Seasons 3 and 4 are shot back to back as seems likely that might well play into how much a budget increase the show gets.

  103. Arthur
    Posted March 16, 2012 at 12:31 pm | Permalink

    Mormegil,

    Owen Parker: That sounds eminently reasonable but I wanted to clarify one thing:
    The season 1 budget was an estimated $60 million.
    The season 2 budget has been estimated at $69 million (a 15% increase)
    Do you mean a 20% increase of the original budget i.e. to $72 million? Or do you mean a compound 20% increase i.e. to $82.8 million?

    I meant 20% more than Season 2′s budget, so up to 82 million but it’s just a number I plucked from thin air.

    Of course if Seasons 3 and 4 are shot back to back as seems likely that might well play into how much a budget increase the show gets.

    I think it would be really smart for them to shoot season 3 & 4 at the sametime while they are at the proper locations. That would save them millions in going back and forth again and again for each season. Also, with the cast growing, plot getting thicker and CGI fantasy getting greater attention. I really hope the producers are smart enough to ask for another 15% budget increase.

    So that being said, take whatever they were giving for season two, double it and add 15%. The 15% budget increase and money they save from shooting 2 seasons back to back should guaratee great visual effects and all the importnat scenes being in those seasons.

    Maybe they will have enough money to even include Meera Reed, for Bran’s sake! I still think he should get a love interest and a cutie to motivate him… =)

  104. Pau Soriano
    Posted March 16, 2012 at 12:35 pm | Permalink

    Mormegil: I meant 20% more than Season 2′s budget,so up to 82 million but it’s just a number I plucked from thin air.

    Of course if Seasons 3 and 4 are shot back to back as seems likely that might well play into how much a budget increase the show gets.

    If they shoot 3&4 back to back don’t expect more than $120-140 tops between the 2. Your assumptions of a $82M Season 3, and, extrapolating, an almost $100M 4th season are way off target, imo…that would mean increasing the yearly budget for the show from $69M in 2011 to $180M in 2012 and that won’t happen.

    After that is safe to say they will probably have a 1 year break, and if they get a 5th+6th series comissioned they’ll shoot those back to back too, merging books 4 and 5. Further than that, is hard to say…another yearly break probably, and by then (2015-2016) let’s hope Martin has released WoW and we know for sure if it’s gonna be a 7 or 8 book series, and how succesful season’s 5 and 6 have been ;)

  105. Ashaïese
    Posted March 16, 2012 at 12:49 pm | Permalink

    HBO is not Apple. Don’t expect them to get a 20$ profit per DVD or Blue-Ray. I think they can earn between 5 to 7$ per unit only. So they would need to sell around 10m DVD/Blue-Ray to cover the season production cost.
    Of course, unless anyone here works for HBO, financial department, we’ll probably never know the truth.

  106. Rutep
    Posted March 16, 2012 at 12:53 pm | Permalink

    Hey all, surprise: the internet loves Game of Thrones

    http://www.whatdoestheinternetthink.net/?s=game%20of%20thrones

    (of course not surprising, as this is heavily biased, those who don’t like the show are presumable not going on and on about it online, but rather talking about something else)

  107. loco73
    Posted March 16, 2012 at 1:42 pm | Permalink

    I think Conan Stevens will also be seen in “The Hobbit” as a orc chieftain or something…maybe that combined with his work on “Spartacus: Vengeance” made it difficult for him to continue on “Game Of Thrones”…His replacement, Ian Whyte was I think the White Walker we saw in the prologue for Season One…

    Though tall I don’t think he has the body mass and bulk that Stevens had…anyways not having read past the first book, I’m not sure how this recasting would affect the show. I mean on “Spartacus” they had no choice but to replace the main character since sadly Andy Withfield passed away (so young too), so Liam McIntyre was chosen for the role, but they also replaced the character of Nivea with another actress, a move that made not much sense, and has really impacted the show and not in a positive way…

    Can’t they get Stevens back in later seasons, assuming that there are later seasons, and keep this guy Whyte behind a helmet or something and not show his face?

  108. Owen Parker
    Posted March 16, 2012 at 1:59 pm | Permalink

    loco73,

    Well we know Ian Whyte is not averse to roles where you don’t see his face. He was a White Walker in the re-shot pilot and was heavily obscured by CGI / Costuming throughout.

    Stevens said he is open to returning for the third season so it doesn’t seem out of the question if scheduling was the main cause of his absence this year. He doesn’t say that though, he makes it sound like HBO dropped him without giving him a reason.

  109. The Greatjon
    Posted March 16, 2012 at 2:01 pm | Permalink

    Yeah, I saw this last night on HBO, it came right after ‘the pointy end’ ep, Seems like an alternate version of the ‘Sevin Devils trailer’ but it has a couple new shots, and new dialogue, you hear Robb saying “they killed my father” and Tywin “we’ve underestimated this boy long enough” and it had some extended looks at the battle scenes.

    I gotta say, I was very surprised when I woke up today and found that it wasn’t posted online yet, makes me nervous because I’m so addicted to this show I need to see every new trailer right away lol

    Maybe Darq has been busy which is why we haven’t seen it posted, obviously he can’t be expected to drop everything to upload a video for us, that being said, it would still be nice to see it posted soon :) I’m sure it will be posted eventually somewhere, if not on here or the tumblr than on the HBO site.

    Has anyone else seen this trailer? And would anyone know where to find this online? I’m sure alot of people would appreciate it.

    HERP-DERP:
    1) … Ican’t believe it.. ONLY 16 DAYS LEFT TILL SEASON 2!!! 16 DAYS!!!
    2) The Greatjon mentioned a new trailer that had recently aired on HBO. Why hasn’t a link to this traielr been posted yet?? Darquemode… you usually record all HBO commercials.. so I am pretty sure you have it… CAN YOU PLEASE UPLOAD IT SOON, as in .. within THE NEXT HOUR!? ICANTWAITANYLONGER

  110. Balerion
    Posted March 16, 2012 at 2:16 pm | Permalink

    I guess GOT will crush The Sopranos’ success for HBO big time!!

  111. Mormegil
    Posted March 16, 2012 at 2:27 pm | Permalink

    Pau Soriano: If they shoot 3&4 back to back don’t expect more than $120-140 tops between the 2. Your assumptions of a $82M Season 3, and, extrapolating, an almost $100M 4th season are way off target, imo…that would mean increasing the yearly budget for the show from $69M in 2011 to $180M in 2012 and that won’t happen.

    What I meant was that if the next two seasons are shot back to back then any increase from season 2′s Budget would apply to both not that Season 4 would get a further 20% on top of Season 3.

  112. Maxwell James
    Posted March 16, 2012 at 3:49 pm | Permalink

    Ashaïese,

    Don’t expect them to get a 20$ profit per DVD or Blue-Ray. I think they can earn between 5 to 7$ per unit only.

    Just to add a little data to the conversation:

    DVD profit margins double that of VHS.

    Article’s from 2005 so I suspect it’s probably gone down considerably since then. But still probably more than 20%.

  113. Lala
    Posted March 16, 2012 at 7:07 pm | Permalink

    Dee,

    In Europe (Central) we also get it only 1 day after the US premiere. Which is AMAZING and how things should be done always – there’d be less piracy. We got these huge jumbo posters of WAR IS COMING everywhere throughout the city, I’m so happy HBO is spending money on advertising the series :)

  114. Pau Soriano
    Posted March 16, 2012 at 8:51 pm | Permalink

    Maxwell James:
    Ashaïese,

    Just to add a little data to the conversation:

    DVD profit margins double that of VHS.

    Article’s from 2005 so I suspect it’s probably gone down considerably since then. But still probably more than 20%.

    Interesting, thanks for the link…although is a totally different market now, with all the onlines sales. Would be nice to find an article like that but updated to 2012, and to tv series instead of movie dvd’s (surely 5 discs+all the extra’s cost more to produce than a single dvd), but even then >50% profit from a dvd is quite a lot.

    Maybe 15$ per sale wouldn’t be too far off.. (but what about taxes? of the 30$ u pay for a dvd on amazon, how much does the goverment get??)

  115. The Greatjon
    Posted March 16, 2012 at 9:39 pm | Permalink

    So I guess no one else has heard anything about the trailer? frustrating.

  116. Varamyr Fourskins
    Posted March 16, 2012 at 9:44 pm | Permalink

    Victory*!!!

    *Suck it, Entourage.

  117. Hilda
    Posted March 17, 2012 at 9:45 am | Permalink

    Please excuse my potty mouth but thats FUCKING awesome!! Honestly I never thought something could out do the Sorpranos or even Band Of Brothers! Awesome!!!

  118. Thiago Slash
    Posted March 19, 2012 at 11:15 pm | Permalink

    really, if the S2 premiere doesn’t reach about 10M people watching, I’ll be disappointed

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