HBO is currently running a hashtag promotion through Twitter and their HBO Connect site. They are asking fans on Twitter to describe Game of Thrones in 140 characters or less, using the hashtag #got140, while incorporating a specific keyword. Today that keyword is “betray” although they have also used “power”, “war”, “honor” and, my personal favorite, “winter”. There will be a new word every day, leading up to the season two premiere on April 1st.
The tweets are then pulled and displayed on HBO Connect for all to see. To make things even easier, they have set it up so you can tweet directly from HBO Connect.
Winter Is Coming: Just another way that HBO continues to market this show. It may not be as flashy and exciting as trailers or posters, but if it gets fans involved, I am all for it. Plus it’s kinda cool to see your tweet show up on HBO’s site!