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HBO wants viewers to Connect with Thrones in 140 characters or less

By Winter Is Coming on March 21, 2012
Filed Under: Marketing

HBO is currently running a hashtag promotion through Twitter and their HBO Connect site. They are asking fans on Twitter to describe Game of Thrones in 140 characters or less, using the hashtag #got140, while incorporating a specific keyword. Today that keyword is “betray” although they have also used “power”, “war”, “honor” and, my personal favorite, “winter”. There will be a new word every day, leading up to the season two premiere on April 1st.

The tweets are then pulled and displayed on HBO Connect for all to see. To make things even easier, they have set it up so you can tweet directly from HBO Connect.

Winter Is Coming: Just another way that HBO continues to market this show. It may not be as flashy and exciting as trailers or posters, but if it gets fans involved, I am all for it. Plus it’s kinda cool to see your tweet show up on HBO’s site!

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18 Comments

  1. Ted furthman
    Posted March 21, 2012 at 10:53 am | Permalink

    1st

      Quote  Reply

  2. Owen Parker
    Posted March 21, 2012 at 11:02 am | Permalink

    I had noticed this on Twitter but didn’t realize they were pulling the tweets so thanks for posting.

      Quote  Reply

  3. Mirax
    Posted March 21, 2012 at 11:54 am | Permalink

    I love things like this and the “Your Head on a Pike” on FB, anything to get the fans really involved! I missed the first 3 words, but I’ll definitely be playing along from now on.

      Quote  Reply

  4. Jenish Kachhadia
    Posted March 21, 2012 at 11:55 am | Permalink

    great….they should also start taking suggesions for the future seasons from the dedicated fans and experts like westeros.org and wic.net people who are more close to the reader fans and can represent their ideas about changes in seasons to come.

      Quote  Reply

  5. Magnus
    Posted March 21, 2012 at 11:59 am | Permalink

    Jenish Kachhadia,

    Well.. they do already have GRRM on the team.

      Quote  Reply

  6. Jenish Kachhadia
    Posted March 21, 2012 at 12:39 pm | Permalink

    Magnus,

    well GRRM should be spared for most of the decisions except the changes otherwise the ice and fire series will be in limbo for too long and similar to westeros our world is too perilous…i dont want to die b4 the end. ;)

      Quote  Reply

  7. Dee
    Posted March 21, 2012 at 12:59 pm | Permalink

    I don’t want to authorize HBO to view my twitter so I’ll just post my 140 here:

    “To betray or not to betray, that is a question none need ponder unless they be Greyjoy or Frey.”

    My sincere thanks and apologies to Shakespeare. :)

      Quote  Reply

  8. Mirax
    Posted March 21, 2012 at 1:02 pm | Permalink

    Dee,

    I like it, but it could be construed as a bit spoilerish, don’t you think?

      Quote  Reply

  9. Damián Erro
    Posted March 21, 2012 at 1:05 pm | Permalink

    11 days…

      Quote  Reply

  10. Dee
    Posted March 21, 2012 at 1:11 pm | Permalink

    Mirax:
    Dee,

    I like it, but it could be construed as a bit spoilerish, don’t you think?

    Yes, I guess It is vaguely spoilerish, but it’s the best I could do in a pinch. Perhaps a should have added a spoiler tag.

    ETA:

    Also, I can’t help thinking Greyjoy and Frey when I think of the word betray. It’s a word association must.

      Quote  Reply

  11. John W
    Posted March 21, 2012 at 1:15 pm | Permalink

    I would prefer that they lower the prices on some of the GoT merchandise instead.

      Quote  Reply

  12. Black Lion
    Posted March 21, 2012 at 1:16 pm | Permalink

    Totally OT but I found a glimpse of the new Essos map at the Polish HBO site: http://www.hbo.pl/siteimages/uploadedfiles/Poland/got_art1/screen4(1)(2).jpg

      Quote  Reply

  13. Magnus
    Posted March 21, 2012 at 2:11 pm | Permalink

    Black Lion,

    Very cool. It places the Shadow Lands and Qarth.

      Quote  Reply

  14. lonas
    Posted March 21, 2012 at 2:23 pm | Permalink

      Quote  Reply

  15. Thiago Slash
    Posted March 21, 2012 at 2:30 pm | Permalink

    Black Lion,

    great! thanks for the find

      Quote  Reply

  16. Magnus
    Posted March 21, 2012 at 3:02 pm | Permalink

    lonas,

    It is awsome, but not canon, so it probably has incorrect info.

      Quote  Reply

  17. mikeintexas
    Posted March 21, 2012 at 3:11 pm | Permalink

    Isn’t it about time actors do the talk show circuit–where they typically bring a clip? I’m about trailer’d out. I want to see some actual dialogue.

      Quote  Reply

  18. fres
    Posted March 22, 2012 at 3:15 am | Permalink

    Frey, Frey, it rhymes with betray… #got140

      Quote  Reply

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