We’ve already seen the first round of marketing for season three. The release of the teaser poster online was only the begging. Already that teaser is showing up on buses and billboards across the country. The first trailer incorporated a similar design with the premiere date being very prominent. HBO clearly wants people to know when season three premieres.
Eventually, HBO will move on to a more revealing marketing campaign. An official trailer should hit early next year, possibly with the tagline for this season. Shortly thereafter we should see the reveal of the official poster. It will be interesting to see how HBO markets this season. What will they pick as the official tagline? The official tagline for season one was “You Win Or You Die” (the phrase “Winter Is Coming” was used in some promos, but was not the official tagline), while season two’s was “War Is Coming”. Will they go with another variation of the “is coming” theme? Or come up with something new?
And what about the official poster? Season one’s poster was the, now iconic, Ned sitting on the Iron Throne. Season two was the slightly-less-iconic hand holding the crown. What will they come up with for season three? Will they go back to featuring one character? Or maybe multiple characters? Or will they go with another generic image like the crown?
Discuss your ideas for how HBO might approach the marketing this season in the comments.
Winter Is Coming: I know some folks have proposed something like “Weddings are Coming” but I would rather HBO go in an entirely different direction this year. As to the poster, I feel like the Iron Throne is so striking and memorable, it is perfect for the official posters. If they don’t want to feature a character, they should at least find a way to get the throne in there.