Game of Thrones to get an official beer
By Winter Is Coming on in Merchandise.

Iron Throne Blonde AleIn a case of two awesome things coming together to make something twice as awesome, HBO has announced that they are partnering with a craft brewery in the US to create beers inspired by Game of Thrones. The first beer, Iron Throne Blonde Ale, will launch the day of the season three premiere and three more beers will follow sometime after. Check out the press release below.

HBO Global Licensing is constantly raising the bar on brand extensions for their hit shows, and they’re showing their creativity once again through a new partnership with Brewery Ommegang to release a series of themed beers based on the critically-acclaimed drama, Game of Thrones.

Unlike previous efforts by brewers, which were typically executed as ‘brewed under license’ arrangements or straightforward product placement pushes, the collaboration between Ommegang and HBO is focused on developing truly unique beers that directly tie into themes, characters and nuances of the series of the medieval-like fantasy realm of Westeros and surrounding kingdoms.

The inaugural beer, Iron Throne Blonde Ale, will launch nationally timed to the season 3 premiere of the show on March 31st. It will be available on draft and in 750ml bottles for the suggested retail price of $8.50 per bottle beginning mid to late March. This will be followed by the launch of another Game of Thrones-inspired beer in the Fall and two additional beers in subsequent seasons.

Ommegang beers, which are created by Brewmaster Phil Leinhart, have gained a national following by connoisseurs of fine beer and are distributed in 45 states and internationally. The Belgian-style brewery is located on a 136-acre farmstead in Cooperstown, New York.

Winter Is Coming: As noted by WiCnet commenter the goat on Twitter, it is somewhat surprising it took HBO this long to do this. True Blood has had an official drink for three years now and beer and Thrones just go together so well. Perhaps they were looking for just the right brewery. In any case (no pun intended), I look forward to sipping my Iron Throne Blonde Ale as I sit down to watch the season three premiere!


101 Comments

  1. Watson
    Posted December 17, 2012 at 12:36 pm | Permalink

    But which Iron Throne blondes will we be toasting?

  2. Grijnwaald
    Posted December 17, 2012 at 12:36 pm | Permalink

    Who needs Dornish Wine?

    PROOST!

  3. Kevin
    Posted December 17, 2012 at 12:38 pm | Permalink

    Nice, ive been to ommegang, its 20 minutes from where i went to college

  4. DaveB
    Posted December 17, 2012 at 12:41 pm | Permalink

    AWESOME news. And makes a lot of sense.

    On a simliar note: anybody in the Philly area ever been to the Franklin Mortgage? It’s kind of a speakeasy-ish type place that serves pre-Prohibition style cocktails. One of them is called The Red Wedding. Thought it might’ve been a coincidence, but there’s another one called the Fevre Dream.

  5. Pipe
    Posted December 17, 2012 at 12:42 pm | Permalink

    Can’t take their drink down in Kingslanding. It’s a dark ale or a stout porter that you need to fend off the cold and put hair on your chest.

  6. Grijnwaald
    Posted December 17, 2012 at 12:46 pm | Permalink

    Pipe,

    That’s why Grijnwaald doesn’t drink wine! Haar!

  7. serum
    Posted December 17, 2012 at 12:57 pm | Permalink

    that is amazing, Im picking up a case for the season three premier!

  8. James
    Posted December 17, 2012 at 1:00 pm | Permalink

    I was drinking this: http://newhollandbrew.com/beer/high-gravity-series/dragons-milk-ale-aged-in-oak-barrels/ and this: http://www.grandtetonbrewing.com/HWWB.html last season. More fun finding your own, although maybe a couple of Iron Thrones thrown into the mix would be nice.

  9. Wrath of the Gods
    Posted December 17, 2012 at 1:00 pm | Permalink

    I don’t drink beer that often but I have a feeling this stuff will have me drinking religously. If they’re releasing flavors with each season I cant wait until next year. Irone Throne winter ale is coming…

  10. Ryodin
    Posted December 17, 2012 at 1:07 pm | Permalink

    This is great! Now if only HBO would make available those awesome curved drinking cups made from horn/bone as seen on the show. They feature especially in the Castle Black scenes. The licensed mugs at the store don’t quite cut it, considering that no one ever uses shiny colored mugs on the show. But they would go well coupled with these new ale choices.

    Make it so, HBO!

  11. Chrysee
    Posted December 17, 2012 at 1:14 pm | Permalink

    I think this is the brewery that makes Three Philosophers? That’s pretty decent and I generally like their 750ml sizes, seems more appropriate than a six pack.

  12. Geoff Collins
    Posted December 17, 2012 at 1:15 pm | Permalink

    I heard they wanted to start with a Ned Stark themed beer but it just wasn’t working out. It had no head.

  13. GreatJon of Slumber
    Posted December 17, 2012 at 1:19 pm | Permalink

    Hmm…what others would they conjure?

    Wildfire Dry, a hoppy pale ale

    The Last Hearth Winter Stout (a dark brown ale, naturally from the last house before one hits The Wall)

    Summer Isles Summer Lager (kind of self explanatory)

    Direwolf Dark (chocolate ale)

    I’d suggest one for the Iron Islands, but since they don’t plow the fields, they’d never be able to produce a beer. How do they run an economy based entirely around piracy, anyway?

  14. Mosh
    Posted December 17, 2012 at 1:24 pm | Permalink

    This is great news. I hope they release the home brew recipes.

    Ommegang specializes in Belgian styles, so maybe a Targaryen Tripel-headed Dragon?

  15. Noob Takes the BLack
    Posted December 17, 2012 at 1:34 pm | Permalink

    Beer? A woman’s drink! – The Hound

  16. Hear Me Roar
    Posted December 17, 2012 at 1:39 pm | Permalink

    Belgian-style, good choice :)

  17. Biobi
    Posted December 17, 2012 at 1:51 pm | Permalink

    I really hope the HBO Game of Thrones logo doesn’t appear on the bottles as it does on everything else

  18. Morgan King
    Posted December 17, 2012 at 2:19 pm | Permalink

    DaveB,

    I’m in Philly, but I’ve never heard of it – I’ll check it out!

  19. Mike Miller
    Posted December 17, 2012 at 2:43 pm | Permalink

    Beer is fine… but how about a Stark Age Old Whiskey called DireWolf Black served cold but heats up on the way down..for them – 30 degree nights on the Wall…

  20. Cory Lee Hill
    Posted December 17, 2012 at 2:45 pm | Permalink

    I really hope they consult with the ladies from Inn at the Crossraoads. They’ve done a lot of research into the type of beer and other alchohol the characters would consume.

  21. Mike Chair
    Posted December 17, 2012 at 2:46 pm | Permalink

    Iron Throne Blonde Ale.
    Because a Lannister always picks up the tab.
    Please drink responsibly.
    (1) According to The Grand Maester, women should not drink alcoholic beverages during incestuous pregnancies because of the risk that the child will turn into a tyrannical monster. (2) Consumption of alcoholic beverages impairs your ability to hunt wild boar.

  22. Aegon the Conqueror
    Posted December 17, 2012 at 2:47 pm | Permalink

    Damnit I want one!
    Though compared to what our beers cost this is a bloody fortune!

  23. Mosh
    Posted December 17, 2012 at 2:55 pm | Permalink

    I doubt they’re going to put much thought into what styles of beer the characters would drink. Mainly because they’re doing a blonde ale and not naming it after a Lannister.

  24. mzf
    Posted December 17, 2012 at 2:58 pm | Permalink

    Ommegang’s Belgian style beers are not for everyone. It will be interesting to see if they dumb this down for the masses.

  25. ACVG
    Posted December 17, 2012 at 3:28 pm | Permalink

    damn, i picked a great year to get pregnant :(

  26. Isabelle
    Posted December 17, 2012 at 3:36 pm | Permalink

    James,

    Arg, I just looked up Dragon’s Milk because it sounded like a great Christmas gift for my brother (he’s always happier if I give him a wet gift instead of a dry one), but it’s distributed in neither my state, nor his! My local wine/beer shop says they can give me some alternative ideas, but rawr. By the description and online reviews, Dragon’s Milk sounded like quite a dream. And I don’t even drink beer! :-)

  27. Alan
    Posted December 17, 2012 at 3:38 pm | Permalink

    mzf:
    Ommegang’s Belgian style beers are not for everyone.It will be interesting to see if they dumb this down for the masses.

    I would say the intersection of a Game of Thrones viewers and craft beer drinkers is pretty strong, relative to the general mix of the population. The target demographic is younger, more affluent than average, a little more hip.

    HBO is pretty good at branding to a segment — they know their brand and know it doesn’t appeal to all, but rarely really threaten it by trying to expand it past a point. This is a nice little PR and additional revenue move.

  28. Toast
    Posted December 17, 2012 at 3:46 pm | Permalink

    mzf,

    name suggestion for the dumbed down version, Dornish Swill.

  29. TC
    Posted December 17, 2012 at 3:47 pm | Permalink

    I buy

  30. Sh*tmouth Whoresbane
    Posted December 17, 2012 at 3:49 pm | Permalink

    I hope they don’t this thing into the Simpsons-tons of pointless, tacky merchandise.

  31. spacechampion
    Posted December 17, 2012 at 4:01 pm | Permalink

    I wonder if they’ll market some Frey pie in a few seasons. Or hell, market it now, then later when the non-book audience finds out what Frey pie is in season 6 or 7… the reaction will be priceless!

  32. Vince
    Posted December 17, 2012 at 4:14 pm | Permalink

    Nice, how about a cider?

  33. Bene
    Posted December 17, 2012 at 4:45 pm | Permalink

    is ist just me, or is this site getting more and more an unofficial marketing site from hbo?

  34. James
    Posted December 17, 2012 at 4:46 pm | Permalink

    Isabelle:
    James,

    Arg, I just looked up Dragon’s Milk because it sounded like a great Christmas gift for my brother (he’s always happier if I give him a wet gift instead of a dry one), but it’s distributed in neither my state, nor his! My local wine/beer shop says they can give me some alternative ideas, but rawr. By the description and online reviews, Dragon’s Milk sounded like quite a dream. And I don’t even drink beer! :-)

    Bummer, I didn’t have any clue about limited distribution or anything. Sorry :(. I bet there are some others out there that I haven’t found that would make good options, though… good hunting, if you decide to!

  35. darrylzero
    Posted December 17, 2012 at 5:04 pm | Permalink

    How about just The Long Winter Ale? Winter doing double-duty in that sentence, obviously…

    Seems like place names could be good ideas too: Sunspear Summer Ale, Winterfell Wassail, Highgarden Amber, Casterly Rock Rye, etc.

  36. Salty Sea Dog
    Posted December 17, 2012 at 5:12 pm | Permalink

    Mosh:
    I doubt they’re going to put much thought into what styles of beer the characters would drink. Mainly because they’re doing a blonde ale and not naming it after a Lannister.

    yeah, i’m not getting my hopes up. there is so much potential in naming these. “Lannister Blonde Ale” would have been a slam dunk. my view is that if you are going to make a product line after a show, you really need to put some thought into it, otherwise it is just going to be tacky.

  37. DaveB
    Posted December 17, 2012 at 5:55 pm | Permalink

    Morgan King,

    Definitely do, Morgan. It’s a little pricey, but you don’t need many of their drinks to have a good time.

  38. Abyss
    Posted December 17, 2012 at 6:30 pm | Permalink

    Found a new audition. Seems legit (lol). – No, seriously, whats up with the cat and where is his damn shirt? People are crazy…^^

    - Or he had a test sample of Iron Throne Blonde Ale!

  39. axia777
    Posted December 17, 2012 at 6:31 pm | Permalink

    Grijnwaald:
    Who needs Dornish Wine?

    PROOST!

    I do. But give me the ale too!

  40. The Black Crow
    Posted December 17, 2012 at 6:43 pm | Permalink

    They should make a fortified wine called “King’s Bane”.

  41. Ollie
    Posted December 17, 2012 at 6:50 pm | Permalink

    If only I drank beer… I’ll still be waiting on the release of Arbor Wine then.

  42. dizzy
    Posted December 17, 2012 at 8:16 pm | Permalink

    I’ll have a “Take the Black” porter please.

  43. jamie
    Posted December 17, 2012 at 8:56 pm | Permalink

    a blonde isn’t very exciting as a first beer but Ommegang is one of my favorite breweries so I’m looking forward to the others they do. A good winter stout for Winterfell would be great.

  44. Pearson Moore
    Posted December 17, 2012 at 8:58 pm | Permalink

    Blond for Lannister, I get it . But Iron Throne BLOND ALE? Anything named Iron Throne should be at least a Porter, but the ideal would be Iron Throne Stout. Why not Lannister Blond Ale, Iron Throne Dark Lager, Night’s Watch Black Stout?

  45. Alan
    Posted December 17, 2012 at 9:30 pm | Permalink

    Game of Thrones takes fifth in the First Annual Critics Poll for best shows of 2012:

    http://www.hitfix.com/news/tvcriticspoll

  46. Jim cross
    Posted December 17, 2012 at 9:40 pm | Permalink

    DaveB,

    I have been trying to this up a drink called the Khaleesi for the bar I work at, I just haven’t been able to punch it out

  47. Kevin
    Posted December 17, 2012 at 10:27 pm | Permalink

    I would pay quite a bit for “Balerion the Black Ale”

  48. Isabelle
    Posted December 17, 2012 at 11:29 pm | Permalink

    James,

    It’s funny–when I called my local shop, they knew EXACTLY which beer I was talking about. Apparently they’ve had others ask about New Holland brews and have encountered Dragon’s Milk at a convention/tasting, so it’s obviously got a great following. Hopefully it’s only a matter of time until they and other shops nearby can get their hands on it!

    Thanks for letting us know about it!

  49. Isabelle
    Posted December 17, 2012 at 11:36 pm | Permalink

    Mike Chair:

    Please drink responsibly.
    (1) According to The Grand Maester, women should not drink alcoholic beverages during incestuous pregnancies because of the risk that the child will turn into a tyrannical monster.(2) Consumption of alcoholic beverages impairs your ability to hunt wild boar.

    Joffrey (and Westeros) was f-ed from the get-go then. Cersei and Robert weren’t exactly models of responsibility…

  50. KG
    Posted December 18, 2012 at 12:34 am | Permalink

    Wildfire Absinthe.

    I’d buy it in a heartbeat.

  51. SJGIM
    Posted December 18, 2012 at 1:58 am | Permalink

    Not much of a beer drinker myself, but I might have to try this one. If they make a cider or whiskey it’s a definite buy.

    Geoff Collins,
    Genius.

  52. T-Good
    Posted December 18, 2012 at 2:16 am | Permalink

    Looks like I gave up alcohol a bit too early. Maybe they’ll make a non alcoholic version !

  53. Nick Larter
    Posted December 18, 2012 at 5:08 am | Permalink

    Have to agree that ‘Iron Throne’ is a lame name for a blond – ‘Lannister Blond’ would indeed have been a slam dunk (SSD). ‘Iron Throne’ definitely needs to be a chewier beer. ‘Take the Black Porter’ (dizzy) is much more like it.

    My own contribution – how about ‘Mad King’ for a winter warmer.

    Incidentally, there seems to have been an explosion of wacky beverage names of late. In the last couple of months alone I’ve drunk ‘Green Goblin,’ ‘Hobgoblin,’ ‘Dark Lord,’ ‘Scarecrow,’ ‘Pumpkinhead,’ ‘Monty Python and the Holy Ale,’ ‘Wychcraft,’ and my favourite, from Whitewater Brewery Co. Down ‘Clotworthy Dobbin’

  54. Nick Larter
    Posted December 18, 2012 at 5:23 am | Permalink

    Some more beer suggestions,

    Lysa Arryn – a milk stout
    Renly’s Peach – a gueuze, flavoured with peaches (a la Pecheresse, for those who know it)
    Drowned God – an oyster stout
    R’hllor Red Ale
    Martell Mild
    High Septon – alcohol free lager, this one
    Maester’s Chain – a Trippel style beer (a la Chimay), dark, sweet & very strong

  55. Nick Larter
    Posted December 18, 2012 at 5:25 am | Permalink

    Any twitterers out there – heres a hashtag for ya #GoTbeer

  56. Kahl Drunkard
    Posted December 18, 2012 at 5:58 am | Permalink

    Lets hope they don’t go with the name ‘Lannister Pale Ale’ . . .

  57. Tar Kidho
    Posted December 18, 2012 at 8:42 am | Permalink

    Bene:
    is ist just me, or is this site getting more and more an unofficial marketing site from hbo?

    Well, I can totally understand that this becomes a news item here, since it IS GoT related news… That said, the news itself made me shake my head as I can’t understand anybody wanting to pay money to buy that beer just because it has a GoT label. Yes, I love the show, but no, that doesn’t mean I feel compelled to swallow (ahum) everything HBO throws at us. But well, looking at the reactions here I guess I’m just not good at being a fan :)

  58. Tar Kidho
    Posted December 18, 2012 at 8:44 am | Permalink

    Nick Larter: Incidentally, there seems to have been an explosion of wacky beverage names of late. In the last couple of months alone I’ve drunk ‘Green Goblin,’ ‘Hobgoblin,’ ‘Dark Lord,’ ‘Scarecrow,’ ‘Pumpkinhead,’ ‘Monty Python and the Holy Ale,’ ‘Wychcraft,’ and my favourite, from Whitewater Brewery Co. Down ‘Clotworthy Dobbin’

    Ah…at least in Belgium beers have tradition and decency :p

  59. Hislocal
    Posted December 18, 2012 at 8:49 am | Permalink

    Bene,

    Yeah you’re right……….why in the world would this website that’s 100% dedicated to the HBO series Game of Thrones post a story about an HBO/Game of Thrones product? The nerve…..

  60. feyrband
    Posted December 18, 2012 at 10:28 am | Permalink

    Tar Kidho,

    I will definitely buy it once to try, because it’s Game of Thrones and I like trying different beers. Even if it’s bad, it’s not expensive for a one time thing. If it’s good then I will continue to buy it, not that big a deal.

  61. Kate
    Posted December 18, 2012 at 10:30 am | Permalink

    Hah, I have a tshirt for “Direwolf Winter Lager” from Stark Breweries. :)

    Anyway, this is cool if they do it right. It’s Ommegang in Cooperstown, so that’s good. Craft beers should at least be good and not just some mass-produced watered down product placement thing. Now as long as they keep the labels classy and understated, this could be really interesting. What I don’t want to see is just a bottle slapped all over with GOT logos. It should be a beer inspired by ASOIAF, not just another piece of HBO merchandise that happens to be filled with alcohol.

  62. Amanda Zahorik
    Posted December 18, 2012 at 11:14 am | Permalink

    Pretty neat. I’m a fan of Ommegang in general, so I’m glad HBO went with someone who can actually produce good beer as opposed to just a gimmick with a pretty label.

    And of course we’re going to need an ale for the Baratheons, a stout for the Starks, maybe a nice bitter rye IPA for the Greyjoys, and…I don’t know. A spicy amber ale for the Targaryens? :)

  63. Darquemode
    Posted December 18, 2012 at 11:18 am | Permalink

    Unrealted…..

    Season 3 will be SUPER-SIZED!

    Every episode to be longer!

    http://insidetv.ew.com/2012/12/18/game-of-thrones-longer-season-3/

  64. loco73
    Posted December 18, 2012 at 11:22 am | Permalink

    Does anybody know if these beer brands will be available for purchase in other countries? Canada in my case…

  65. Nick Larter
    Posted December 18, 2012 at 12:05 pm | Permalink

    Tar Kidho,

    Ha ha, I do love Belgian beer – when I lived in Brussels one of my favourites used to be the kriek done by the Cantillon brewery, it was fermented almost to completion and was a gorgeous rose pink colour and so sharp, some bars would bring you sugar to add to it. And it used to have a fantastic label with a cartoon of the devil tempting a naked woman. I think they changed this label a few years back – shame!

  66. feyrband
    Posted December 18, 2012 at 12:07 pm | Permalink

    loco73:
    Does anybody know if these beer brands will be available for purchase in other countries? Canada in my case…

    I’m having trouble finding anything that says where their beer is available in Canada (their locator doesn’t seem to like your zip codes), but it does say they distribute internationally and beer sites have reviews from Canada. You can try tweeting them @BreweryOmmegang or they have contact a contact email at the end of the Game of Thrones press release on their website.

  67. axia777
    Posted December 18, 2012 at 12:42 pm | Permalink

    Pearson Moore:
    Blond for Lannister, I get it .But Iron Throne BLOND ALE?Anything named Iron Throne should be at least a Porter, but the ideal would be Iron Throne Stout.Why not Lannister Blond Ale, Iron Throne Dark Lager, Night’s Watch Black Stout?

    Best idea I have read on this subject.

  68. Sandor
    Posted December 18, 2012 at 1:34 pm | Permalink

    Maester Brau!

  69. Tar Kidho
    Posted December 18, 2012 at 1:36 pm | Permalink

    Nick Larter,

    I see you know us belgians take our beers very seriously :) Since many of our beers have histories that can challenge the age of our little country itself, I just have problems getting my head around the idea of introducing a new beer with the name of a tv show. It just doesn’t seem right to me, and smells of a cheap trick to extract some extra coins from the fan’s pockets. Then again, growing up in Belgium, I was simply indoctrinated by the Belgian beer powers that be…

  70. Tar Kidho
    Posted December 18, 2012 at 1:41 pm | Permalink

    By the way, for the really motivated ones amongst you, you can always try to get a job directly at the source ;-)

  71. Jonas Hoofhearted
    Posted December 18, 2012 at 1:57 pm | Permalink

    Watson,

    Incest IPA?

  72. Kosis
    Posted December 18, 2012 at 3:01 pm | Permalink

    Well, first photo confirms some fears. Definitely a cheesy design. Idea had so much potential…

    http://insidetv.ew.com/2012/12/18/game-of-thrones-beer-photo/

  73. feyrband
    Posted December 18, 2012 at 5:03 pm | Permalink

    Kosis,

    The red/grey background with all of the gold doesn’t really work for me. that’s probably my biggest issue with it.

  74. Winter Is Coming
    Posted December 18, 2012 at 8:50 pm | Permalink

    I kind of think that label might be temporary art. At least I hope so. The Iron Throne on that textured background is hideous. And the whole design is very basic and uninspired. Hopefully with three-plus months until release, they can come up with something a little better.

  75. Kosis
    Posted December 19, 2012 at 8:33 am | Permalink

    Winter Is Coming,

    Me too, but I’m not so sure. Looks like they’re using the photo and typography for familiarity purposes rather than best aesthetics. Definitely should have gone the art route.

  76. queenofthorns
    Posted December 19, 2012 at 8:43 am | Permalink

    Pearson Moore,

    You guys. I know its hard to accept, but you do realize that Joffery is king on the Iron throne, and Tommen will be thereafter, right? Calling it Iron Throne blonde ale makes perfect sense in light of the Lannister ascension to rule, and also echos back to the centuries of Targaryen rule (though I guess you could make that a whitbeer!). Robert was (and probably will be) the only black-of-hair king on the iron throne, so iron throne black ale or porter wouldn’t work at all.

  77. GeekFurious
    Posted December 19, 2012 at 2:30 pm | Permalink

    I like my beer dark… like my coffee… and my soda.

  78. Clambake
    Posted December 19, 2012 at 4:40 pm | Permalink

    It really should be wine instead of beer. Just think of all the “vintages” GRRM mentions throughout the series. Also $8.50 a bottle is a little pricey. In fact all the “Thrones” merchandise and it’s pricing on HBO.com is outrageous and completely shameless. I myself bought three t-shirts when Season 1 started. Now all the “Thrones” merchandise I collect are the official promo posters for each season and I buy those on amazon.com for $0.50 to about $3.00 plus shipping at like $3.99. So I would advise people to look for their merch there instead of paying ridiculous amounts of cash on HBO.com

  79. JoopStroop
    Posted December 19, 2012 at 4:50 pm | Permalink

    Clambake:
    It really should be wine instead of beer. Just think of all the “vintages” GRRM mentions throughout the series. Also $8.50 a bottle is a little pricey. In fact all the “Thrones” merchandise and it’s pricing on HBO.com is outrageous and completely shameless. I myself bought three t-shirts when Season 1 started. Now all the “Thrones” merchandise I collect are the official promo posters for each season and I buy those on amazon.com for $0.50 to about $3.00 plus shipping at like $3.99. So I would advise people to look for their merch there instead of paying ridiculous amounts of cash on HBO.com

    I thought $ 8.50 was a little pricy as well, but then I saw it’s 750 ml. Isn’t that like twice as much as regular bottles of beer?

  80. Jason
    Posted December 19, 2012 at 10:49 pm | Permalink

    You would think the Blonde ale would be Lannister related. Lannister gold ale or something. I agree the design is pretty basic. They could get a bit more creative.

    Dare i say,
    Hear me roar Blonde Ale ( with the house sigil)
    or
    Winter is Coming Stout(direwolf)
    or
    Red Wedding Blood Amber Ale

  81. GeekFurious
    Posted December 20, 2012 at 10:37 am | Permalink

    JoopStroop: I thought $ 8.50 was a little pricy as well, but then I saw it’s 750 ml. Isn’t that like twice as much as regular bottles of beer?

    I suspect you don’t live in the US. We pay $8.50 for a six pack, not for a bottle. :)

  82. Isa Frostborn
    Posted December 21, 2012 at 2:10 am | Permalink

    Oh God please let them sell this in Canada.

  83. Clambake
    Posted December 21, 2012 at 9:24 am | Permalink

    750ml is 25.36oz. So $8.50 for 25oz. IS ridiculous. A 40oz. Budweiser is like $2.50 so I would pay maybe $4-5 for a 750ml bottle of GoT beer. But like I said GoT merch is considerably overpriced to the point it’s sickening.

  84. Clambake
    Posted December 21, 2012 at 9:28 am | Permalink

    Sh*tmouth Whoresbane:
    I hope they don’t this thing into the Simpsons-tons of pointless, tacky merchandise.

    Too late. They already have.

  85. Kyle
    Posted December 22, 2012 at 10:38 am | Permalink

    This beer may seem expensive compared to macro-crap like bud, coors, etc. But $8.50 for a bottle of craft beer is pretty standard. Ommegang makes tasty beers. Expand your horizons; stop buying the foreign-owned macro-piss.

  86. Christicle
    Posted December 22, 2012 at 11:59 am | Permalink

    Clambake,

    It’s actually a fairly standard price for the larger “bomber” sized craft beers, though its probably a little overpriced for this style of beer. Keep in mind, Budweiser is solely designed for mass-production and mass-consumption, and there isn’t a craft brewery out there that wants to compete with that. Mainly because its a piece of shit.

    I agree with those who think the branding lacks any creativity. And Iron Throne just feels wrong as a name for a blonde. I bet HBO handled that side of things.

  87. Matt
    Posted January 22, 2013 at 8:09 pm | Permalink

    Ryodin,

    You can buy those mugs from Jelling Dragon in the UK. I have two myself!

    http://www.jelldragon.com/beer_mugs.htm

  88. Matt Smith
    Posted February 12, 2013 at 12:17 pm | Permalink

    I betcha Tywin Lannister throws back a few of these before riding into battle.

  89. Berniece
    Posted February 20, 2013 at 3:20 pm | Permalink

    Far more appropriate would be to have an official mead! Call us.

  90. Blob
    Posted March 18, 2013 at 10:54 am | Permalink

    Please tell me this is getting a UK release! I need to play the drinking game with official GoT beer!

  1. [...] folks at Cooperstown, NY, Brewery Ommegang are set to release the first of four Game of Thrones-related beers, just in time for the HBO show’s third season premiere on March [...]

  2. [...] Ommegang in New York to release four Game of Thrones-inspired beers to promote the hit TV show. WinterIsComing.net reports that the first beer, Iron Throne Blonde Ale, will launch nationwide in time for the fantasy [...]

  3. [...] From the press release (via Winter Is Coming) [...]

  4. [...] promocionar el estreno de la ansiada tercera temporada de Game of Thrones, HBO se ha asociado con la compañía cervecera (New York) Brewery Ommegang para lanzar al mercado la primera cerveza de la serie. Así como lo [...]

  5. [...] Submitted by: Unknown (via Winter is Coming) [...]

  6. [...] Submitted by: Unknown (via Winter is Coming) [...]

  7. [...] Submitted by: Unknown (via Winter is Coming) [...]

  8. [...] the Game of Thrones season 3 premiere on March 31st. Word on the street is that Game of Thrones is getting an official beer, Iron Throne Blonde Ale, that will be released the day of the premiere—even more reason to be [...]

  9. [...] Brewery Ommegang and HBO partnered to release the Iron Throne Blonde Ale, more beers were promised. Today, they have unveiled the second of this [...]


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