For all you beer snobs out there (and I consider myself one), Fast Co. Create has a short article with some details on Brewery Ommegang’s process in creating Iron Throne Blonde Ale, the official Game of Thrones beer.
For its inaugural beer, Ommegang decided to go with a beer that was flavorful but not too complex. “We wanted to make something that was fairly easy to drink while you watch the show,” explains Ommegang brewer and Innovation Manager Mike McManus. So in lieu of a dark, heavy beer, they chose a blond ale and zeroed in on the evil Lannister family for inspiration. “We wanted something fair-colored that related to the fair-haired Lannister household. There’s also a certain amount of conniving and back-door dealing that they do. To relate to that, we used a traditional spice in Belgian beer called grains of paradise. We also used lemon peel to make the beer a bit tart.”
Also revealed in the article is that the beer will be available in draft form.
UPDATE: Thanks to Mosh for pointing out this interview with Ommegang’s head of PR, where he gives some history on how the partnership with HBO came about and offers some hints as to what other GoT tie-in drinks they may have coming in the future.
Winter Is Coming: I will drive many miles to patronize an establishment that has this stuff on tap.