HBO unveils Season Two Blu-ray retailer exclusive editions
By Winter Is Coming on in Merchandise.

HBO has released a list of retailer exclusive editions of Game of Thrones: The Complete Second Season. Perhaps most anticipated are the alternative cover art versions, which will be sold by Best Buy. Here they are:

Alternate S2 Blu-ray covers

The rest of the retailer exclusive versions and what sort of bonuses they offer can be found after the break. All exclusive editions are while supplies last. The second season box set is set to release Feb. 19 in the US.


Barnes & Noble

Exclusive Stark tote bag (available with the purchase of Blu-ray with HBO Select or DVD ).

Best Buy

Exclusive Sigil Packaging featuring House Greyjoy and House Lannister (only available on Blu-ray with HBO Select).

Costco

A 72 page excerpt companion book from Bryan Cogman’s “Inside HBO’s Game of Thrones.” The book features interviews with key actors, house histories, family trees, and introductions from George R.R. Martin and the show’s creators. (available with the purchase of Blu-ray with HBO Select).

Target

Exclusive bonus disc includes “Westeros at War.” A never-before-seen interview with George R.R. Martin providing his insights into the characters and locations featured in the second season of Game of Thrones. Plus four behind-the-scenes featurettes (available with the purchase of Blu-ray with HBO Select).

Walmart

Exclusive bonus disc includes “Inside the Visual Effects.” 20 minutes of never-before-seen content featuring the Emmy® Award-winning Visual Effects team. (available with the purchase of Blu-ray with HBO Select).

Winter Is Coming: Surprised they didn’t release a Baratheon cover for season two, considering the Baratheon family was such a huge part of the storyline. That Greyjoy cover is sweet though. And that Target bonus disc sounds pretty cool too. Which editions will you be grabbing?


79 Comments

  1. lightning lord
    Posted January 22, 2013 at 1:45 pm | Permalink

    I’m angry. I want one now

  2. Clint
    Posted January 22, 2013 at 1:46 pm | Permalink

    i got that awesome amazon version. =\

  3. Mosh
    Posted January 22, 2013 at 1:47 pm | Permalink

    Dammit I guess I’ll have to cancel my Amazon pre-order. That Greyjoy cover will be mine.

  4. AlexanderBaratheon
    Posted January 22, 2013 at 1:48 pm | Permalink

    No Targaryen cover this year Best Buy?!?! I wanted it SO bad! I purchased the Stark last year thinking “Oh, they’ll have Targaryen next year”……fail.

    AB

  5. Morrigan
    Posted January 22, 2013 at 1:49 pm | Permalink

    Stupid gimmicks.

  6. Stwt
    Posted January 22, 2013 at 1:49 pm | Permalink

    Already pre-ordered from Amazon, so no extra goodies for me :/

  7. JL
    Posted January 22, 2013 at 1:50 pm | Permalink

    Finally a Lannister cover! <3

  8. tek
    Posted January 22, 2013 at 1:51 pm | Permalink

    Best Buy. To go with my Targ sleeve from last season. Not sure which I will choose though.

  9. biobi
    Posted January 22, 2013 at 1:51 pm | Permalink

    Morrigan,

    Agree. Don’t they make enough money off the damn thing?

  10. Gypsy
    Posted January 22, 2013 at 1:55 pm | Permalink

    Staying with Amazon, retailers tricks be damned.

  11. Nick
    Posted January 22, 2013 at 1:59 pm | Permalink

    Gypsy:
    Staying with Amazon, retailers tricks be damned.

  12. JonathanL
    Posted January 22, 2013 at 1:59 pm | Permalink

    Gypsy,

    This right here.

  13. Winter Is Coming
    Posted January 22, 2013 at 2:01 pm | Permalink

    Morrigan, I don’t really understand this sentiment. If you don’t care for any of the extras offered here, then don’t get these editions. I think it is nice that they offer fans a choice though.

  14. Darquemode
    Posted January 22, 2013 at 2:03 pm | Permalink

    Love both of the covers at BB…. the Target exclusive sounds the most interesting to me though.

  15. Clob
    Posted January 22, 2013 at 2:09 pm | Permalink

    I’ll go with Target again just because it’s the easiest, quickest physical store for me to pick it up from on my way to work on release day.

  16. Darquemode
    Posted January 22, 2013 at 2:14 pm | Permalink

    Winter Is Coming,

    I don’t see the poster’s original site link, but about halfway down someone says there will be a Baratheon exclusive cover available… Not sure if it’s true without a source though.

    http://forum.dvdtalk.com/hd-talk/606594-game-thrones-season-2-february-19-2013-a.html

  17. Mormegil
    Posted January 22, 2013 at 2:15 pm | Permalink

    Just seen this pic of a certain white bearded character.
    http://wicnet.tumblr.com/post/41140207837/spoiler-photo-for-season-3-more-arstan

  18. Ed
    Posted January 22, 2013 at 2:15 pm | Permalink

    See ya at Costco!

  19. dizzy
    Posted January 22, 2013 at 2:16 pm | Permalink

    Hear me roar… Liking the Lannister one. Also want that Greyjoy one though.

  20. Geoff Collins
    Posted January 22, 2013 at 2:16 pm | Permalink

    These exclusives for buying from different stores are really obnoxious.

  21. Al Swearengen
    Posted January 22, 2013 at 2:48 pm | Permalink

    I take it this is just for America ?

  22. nomisum
    Posted January 22, 2013 at 2:49 pm | Permalink

    i’m so desperate, i misread “retailer” for “trailer”. damn.

  23. Darquemode
    Posted January 22, 2013 at 2:55 pm | Permalink

    Al Swearengen,

    If I recall correctly….There were a number of European retailers that had the same covers and/ or their own exclusives last year… the US versions were announced first and then some of the Euro retailers were announced later I think.

    It looks like Canadian retailer FutureShop will have both the Lannister and Greyjoy covers…

    http://www.futureshop.ca/en-CA/product/game-of-thrones-the-complete-second-season-future-shop-exclusive-lannister-packaging-blu-ray-combo-2012/m2203709.aspx

    http://www.futureshop.ca/en-CA/product/game-of-thrones-the-complete-second-season-future-shop-exclusive-greyjoy-packaging-blu-ray-combo-2012/m2203708.aspx

  24. Tom
    Posted January 22, 2013 at 3:06 pm | Permalink

    Does it have to be blue ray?

  25. queenofthorns
    Posted January 22, 2013 at 3:16 pm | Permalink

    Lannister ftw yall

    How anyone can like House Greyjoy is beyond me… :p

  26. Ebevan91
    Posted January 22, 2013 at 3:33 pm | Permalink

    Ehh… I’ll stick with the cheap DVD version from Amazon.

  27. Flouride
    Posted January 22, 2013 at 3:49 pm | Permalink

    I’m fine them having fancy covers as bonuses on certain stores, but putting on different bonuses on to different shops just plain sucks. It sucks with computer games and it definately sucks with movies/tv-series.

    Fuck the fans, money is everything. I’m pretty sure in 5 years or so they will release the ultimate editions with all the different bonus discs.

    And yes, I’m still angry that they didn’t offer those sigil packs in Finland.

  28. Al Swearengen
    Posted January 22, 2013 at 3:52 pm | Permalink

    People still don’t own Blu Ray players ? You guys are missing out.

  29. Isabelle
    Posted January 22, 2013 at 3:57 pm | Permalink

    It’s a life on the Amazon for me!

  30. Ye Olde Wolfe
    Posted January 22, 2013 at 4:06 pm | Permalink

    I will definitely be getting the Lannister one! Someone on Twitter linked me to a site that also had a yellow Baratheon cover with the black stag, not sure if that’s legit though.

  31. The mighty hodor
    Posted January 22, 2013 at 4:08 pm | Permalink

    Yuck, I’m sick of different special editions, why can’t there just be one? It’s so silly!

  32. Westvista
    Posted January 22, 2013 at 4:10 pm | Permalink

    I guess I’ll just go broke and buy them all.

  33. Ye Olde Wolfe
    Posted January 22, 2013 at 4:10 pm | Permalink

    Sorry for the double post but here is the link I mentioned:
    http://forum.blu-ray.com/showpost.php?p=7009512&postcount=2088

  34. FrootLoop311
    Posted January 22, 2013 at 4:41 pm | Permalink

    I also preordered from Amazon. I always do, I’ve learned to live without store specific goodies.

  35. BlackAjah
    Posted January 22, 2013 at 5:40 pm | Permalink

    Winter Is Coming,

    What does “with HBO Select” mean? And isn’t is sort of impossible to collect all the never-before-seen footage if different editions have different vignettes?

  36. Tyrion Pimpslap
    Posted January 22, 2013 at 5:47 pm | Permalink

    I really want that Lannister cover, but I will probably go with the best deal available. Last year I got the Blu-Ray for just $34.99 on Amazon. Hopefully these places will have some good deals available the week they go on sale.

  37. Darquemode
    Posted January 22, 2013 at 5:48 pm | Permalink

    BlackAjah,
    HBO Select means the disc set comes with 3 ways to watch, Bluray, DVD and a downlaodable digital copy so the buyer can ‘select’ how they want to watch.

  38. Darquemode
    Posted January 22, 2013 at 5:52 pm | Permalink

    Tyrion Pimpslap,

    I feel the same way and I think the exclusive features are more enticing than exclusive covers.

    If I knew ahead of time which exclussive covers would be available for each season and I could plan accordingly to end up with each of the seasons having a different house, I may buy a new exclusive cover each year. My bet is that there will be some collector’s set down the road with the major houses represented… I may buy that set after the series concludes…

  39. Alan
    Posted January 22, 2013 at 6:05 pm | Permalink

    Flouride:
    I’m fine them having fancy covers as bonuses on certain stores, but putting on different bonuses on to different shops just plain sucks. It sucks with computer games and it definately sucks with movies/tv-series.

    Fuck the fans, money is everything. I’m pretty sure in 5 years or so they will release the ultimate editions with all the different bonus discs.

    And yes, I’m still angry that they didn’t offer those sigil packs in Finland.

    If they weren’t a way to make money, the series itself would not exist.

    People get that right? The production budget is SEVENTY MILLION DOLLARS.

    Think there’s a like a collection or group of starving artists just desperate to put together something like this in their free time.

    The special features wouldn’t be made available in most cases either without a way to charge for it. You can pay for it or not.

    It’s a small price to pay for the production quality we are getting.

  40. Mrs. H'ghar
    Posted January 22, 2013 at 7:31 pm | Permalink

    Well that gives a woman time to decide which extra features are most important. Would be great to get all the bonus disc info on all the versions though, kind of doesn’t seem fair that you’d have to buy a few copies to get all the bonus material. Perhaps they’ll post the bonus materials online at some point?

  41. Michael
    Posted January 22, 2013 at 8:14 pm | Permalink

    Just a friendly warning regarding the Best Buy editions. I ordered them last year as soon as they were announced(about a month before release). Best Buy sent me an email at the end of release day saying that the dvd’s were on back order. I didn’t get them for another week AND they ended up sending me the wrong cover.

    Great covers, but Best Buy’s service was horrible.

  42. Hilda
    Posted January 22, 2013 at 8:19 pm | Permalink

    I want the stark tote bag!

  43. Mormegil
    Posted January 22, 2013 at 8:23 pm | Permalink

    Interesting video combining the TV Series and the book.

    http://www.youtube.com/watch?v=OPzNwp51vOs

  44. cabins8
    Posted January 22, 2013 at 8:39 pm | Permalink

    Saving my money (but not holding my breath) for the Tyrell S3 edition.

  45. ACVG
    Posted January 22, 2013 at 9:14 pm | Permalink

    AlexanderBaratheon,

    they have targaryen cover for season 1
    http://www.amazon.com/Game-Thrones-Complete-Targaryen-Packaging/dp/B007J2R4MO/ref=sr_1_7?s=movies-tv&ie=UTF8&qid=1358907021&sr=1-7&keywords=game+of+thrones

    i guess House Tully should come out with S3, i dont think they really do anything much after this season

  46. BeardedJamie
    Posted January 22, 2013 at 9:24 pm | Permalink

    For some reason, when I go through the Best Buy link, there does not seem to be sigil packaging on the site anywhere. Am I jumping the gun here? Or can others find the sigil editions on Best Buy’s site?

    BTW, first post for me, but I’ve been checking the site daily for over a year now. It’s fantastic. Thank you guys for what you do.

  47. feyrband
    Posted January 22, 2013 at 9:37 pm | Permalink

    Michael,

    Yea I arranged for store pickup because I don’t trust em lol, but wanted the Stark cover, really want the Targaryen too so hopefully it comes back around. I’m probably going to go for Lannister this year. I don’t shop at Best Buy at all anymore, so once a year doesn’t really bother me, and I usually have a gift card laying around.

  48. Leuf
    Posted January 22, 2013 at 11:04 pm | Permalink

    Forget the extra nonsense and bring on the price war. The blu-ray ended up at $35 last year.

  49. Ser Jeremiah
    Posted January 22, 2013 at 11:05 pm | Permalink

    Mormegil:
    Just seen this pic of a certain white bearded character.
    http://wicnet.tumblr.com/post/41140207837/spoiler-photo-for-season-3-more-arstan

    Your post got lost in the scuffle but hells yes for the Ser Barristan the Bold action! :D

  50. Josh
    Posted January 22, 2013 at 11:45 pm | Permalink

    I pre-ordered mine on Amazon..where is my reward :(…

  51. SerCountryFriedSteak
    Posted January 23, 2013 at 12:11 am | Permalink

    7 Hells! The choice is the evil Lannisters or the bastard Greyjoys or the pitiful “hand grabs a crown” art?!?!

    Dear Old Gods, let there be a Baratheon cover at Best Buy… And if could include the Target bonus disc, I’d be in the Summer Isles of happiness

  52. Mikken's Mark
    Posted January 23, 2013 at 12:27 am | Permalink

    SerCountryFriedSteak,

    mi lord, if u perchance take a quest to best buy, you should be grateful for whatever you find. Im tired of these smug lords thinking they deserve everything.

    Mikken’s Mark

  53. Hexonx
    Posted January 23, 2013 at 2:08 am | Permalink

    Michael,

    I agree. I preordered the DVD from them & then tried to change it to BR but they wouldn’t let me b/c I had already received a free keychain for it. Then they didn’t ship for several days after release. I ended up going to a local Best Buy for the BR & they had plenty of both versions still left. I’ll probably still get it from Best Buy for the cover but their customer service is terrible.

  54. Hexonx
    Posted January 23, 2013 at 2:13 am | Permalink

    Alan: If they weren’t a way to make money, the series itself would not exist.

    People get that right? The production budget is SEVENTY MILLION DOLLARS.

    Think there’s a like a collection or group of starving artists just desperate to put together something like this in their free time.

    The special features wouldn’t be made available in most cases either without a way to charge for it. You can pay for it or not.

    It’s a small price to pay for the production quality we are getting.

    I don’t think its about the money for the exclusive content, I’m not even sure they charge extra for it. Its the fact that the exclusive content means some hardcore fans may buy all the different versions and those that can’t or won’t shell out for five copies of the same thing get left out of some of the bonus content.

  55. Isabelle
    Posted January 23, 2013 at 3:03 am | Permalink

    Josh:
    I pre-ordered mine on Amazon..where is my reward :(…

    Your reward is having more money to put towards other GoT goodies! :-)

  56. garyd
    Posted January 23, 2013 at 5:57 am | Permalink

    Already ordered my blu-ray set from Play.com in the UK. Last year I ordered the first season blu-ray from Amazon UK but i now refuse to buy anything from Amazon after it was announced that Amazon UK pay zero tax in the UK. They claim they don’t make a profit!!

  57. Matt
    Posted January 23, 2013 at 7:24 am | Permalink

    I know this is kind of unrelated, but I don’t really know where to ask this question:

    Do we know if Ian Gelder is set to reprise his role as Kevan Lannister in Season 3?

  58. Marc
    Posted January 23, 2013 at 8:26 am | Permalink

    Does anyone know what subtitle languages will be available on the european version of the blu-ray box ? Neither UK sites of Amazon en HBO mention it.

  59. Red Viper
    Posted January 23, 2013 at 8:35 am | Permalink

    You guys need to see this!

    Charles Dance reading a chapter of 50 Shades of Grey:
    http://www.youtube.com/watch?v=-3POYx6IeeI&feature=share

    Effing hilarious!

  60. Winter Is Coming
    Posted January 23, 2013 at 8:40 am | Permalink

    BeardedJamie, Best Buy is a bit slow in updating their site. They should add it soon. That being said, you might be better off waiting until release day and then driving to your local store and grabbing it off the shelf. Last year, people reported lots of issues with pre-ordering through Best Buy.

  61. Isabelle
    Posted January 23, 2013 at 10:41 am | Permalink

    Red Viper,

    Oh my. What a way to start my day!!

    Thanks for posting this!

  62. Toast
    Posted January 23, 2013 at 2:22 pm | Permalink

    All along I thought that I would want the Lannister sleeve if it was available, but now that they are here I am thinking I might have to go with Baratheon, right? I mean Renly and Robert are dead and Stannis took another sigil, so this is probably the only chance to get a Baratheon sleeve whereas Lannister will most likely be available later. What to do? I am with Darquemode on this one.

    Darquemode:
    Tyrion Pimpslap,

    I feel the same way and I think the exclusive features are more enticing than exclusive covers.

    If I knew ahead of time which exclussive covers would be available for each season and I could plan accordingly to end up with each of the seasons having a different house, I may buy a new exclusive cover each year. My bet is that there will be some collector’s set down the road with the major houses represented… I may buy that set after the series concludes…

  63. Clambake
    Posted January 23, 2013 at 2:29 pm | Permalink

    Winter Is Coming:
    Morrigan, I don’t really understand this sentiment. If you don’t care for any of the extras offered here, then don’t get these editions. I think it is nice that they offer fans a choice though.

    I agree with Morrigan. I feel it is a way for HBO to get fans to buy multiple versions of the season. It’s just disrespectful with no fan appreciation whatsoever. What’s wrong with offering all the extras in just one edition? That is fan appreciation.

  64. David
    Posted January 23, 2013 at 2:34 pm | Permalink

    Now Best Buy please reduce the price to $35.00. Thanks.

  65. Tyrion Pimpslap
    Posted January 23, 2013 at 2:41 pm | Permalink

    David,

    Does anyone remember if they did that last year? I know Amazon reduced the price to $35, but I’m not sure about Best Buy. It would be perfect if they did, because I want that damn Lannister sleeve!

  66. Alan
    Posted January 23, 2013 at 9:20 pm | Permalink

    Clambake: I agree with Morrigan. I feel it is a way for HBO to get fans to buy multiple versions of the season. It’s just disrespectful with no fan appreciation whatsoever. What’s wrong with offering all the extras in just one edition? That is fan appreciation.

    That’s not their intention.

    The reason why special editions are done for different retailers is because the retailers request them. The retailers request them because, for example, Best Buy would like to get people to buy from them, and they want a reason for you to buy from them versus Amazon. They don’t want to only compete on price. They want a reason to make you come to their store. Especially since, once there, you might buy something else. Stores that do price comping — where they promise the best price on something — also like it because if they have something exclusive, they don’t have to worry about comping. But this is a minor issue for the retailer in these situations, I think.

    So Best Buy asks for something special. A change of cover is also nice because it will pop off the shelf, which is more important for brick and mortar stores.

    In return, Best Buy will push the DVD for HBO. it will be featured in ads and in special displays in stores, and this will cause more people to buy it than otherwise would. They also deal with HBO for much more than Game of Thrones — to help out Best Buy on Game of Thrones might make Best Buy more amenable to pushing something less popular, like the set of Treme or Girls. Again, more sales.

    So while I’m sure they are aware of it, the primary driver is not to get the tiny, tiny percentage of crazy fans who would actually buy the DVD twice for a cover.

    Now, when they release a special edition a year after the basic edition, that’s absolutely trying to get some re-buys (as well as new buyers). But the store-specific stuff is driven by the retailer, and I sincerely doubt HBO would ever do it if they weren’t asked.

  67. Dr Judy
    Posted January 23, 2013 at 10:51 pm | Permalink

    Tyrion Pimpslap: David, Does anyone remember if they did that last year? I know Amazon reduced the price to $35, but I’m not sure about Best Buy. It would be perfect if they did, because I want that damn Lannister sleeve!

    Yes, Best Buy dropped their Blu-Ray price to $35 (OK, $34.95+tax), after I’d pre-ordered in-store pick-up for a Targaryen cover, with the Stark keyring bonus. I was charged the lowest price when I picked up my copy on the release date. Everything arrived on time, I got a good deal, I was able to watch my Blu-Ray the day it came out. I was a very happy camper.

    I’ll have to decide between another House cover or the bonus disk from Target…fortunately I have weeks to make up my mind. :-)

  68. David
    Posted January 23, 2013 at 11:44 pm | Permalink

    Tyrion Pimpslap,

    I bought my Stark one from Best Buy for $35. Yeah I want a Lannister one too.

  69. Zack
    Posted January 24, 2013 at 1:20 am | Permalink

    Getting that Greyjoy cover, easy peasy.

    Too bad I will have to pay the gold price for it :(

  70. Canary
    Posted January 24, 2013 at 1:30 pm | Permalink

    Darquemode,

    W

    Darquemode:
    BlackAjah,
    HBO Select means the disc set comes with 3 ways to watch, Bluray, DVD and a downlaodable digital copy so the buyer can ‘select’ how they want to watch.

    Wait, so if I get the special-cover BluRay edition, and I don’t actually have a BluRay player yet, I can still watch them on my DVD player?

    Either way, the downloadable copy makes it work for me, but I’m curious.

  71. Winter Is Coming
    Posted January 24, 2013 at 1:42 pm | Permalink

    Canary, yes, the Blu-ray editions also come with DVDs and a digital copy of S2.

  72. Nick_Scryer
    Posted January 24, 2013 at 1:48 pm | Permalink

    Winter Is Coming,

    But, the DVD’s still won’t contain the bonus features that are on the Blu-Ray right?

  73. Darquemode
    Posted January 24, 2013 at 2:51 pm | Permalink

    Canary,

    Yes and no.
    You will have the Bluray discs which contain all the extra features that you can watch at a later date when you buy a BD player or at a friends etc….. In the meantime you will have the DVDs to watch which have less features.. It really is a good deal and perfect for those that do not have BD players currently.

    Nick_Scryer,

    Correct. As far as I understand it anyway…

  74. Keith
    Posted January 24, 2013 at 7:17 pm | Permalink

    Any idea of when Best Buy will put the exclusive sleeves up for pre-order? They still only have the regular edition up for PO.

  75. Canary
    Posted January 26, 2013 at 3:24 am | Permalink

    Darquemode,

    Excellent. That is a good deal. I need the Lannister cover. Badly.

  76. Hancock
    Posted January 26, 2013 at 3:35 am | Permalink

    Damn, do I want Lannister or Greyjoy?!?!?!! Normally I am a Lannister boy all the way, but that Greyjoy cover looks pretty sexy….

    Last year I went with the Targaryan (because the stark box’s wolf spilled over onto the spine and I am ocd like that), but this year its harder to choose.

  77. Jess
    Posted January 26, 2013 at 10:24 pm | Permalink

    didn’t care for the stark or targ covers last year, and normally i’m not swayed for gimmicks, but that Lannister cover looks AMAZING!!!!!!!!!!!!!!!!!! Makes me wanna sing rains of castamere continuously! Hopefully Best Buy price will be the same as Amazon’s (like they were last year)…

  78. Lord Godric
    Posted February 14, 2013 at 7:38 pm | Permalink

    What I’m confused about is if these will have all the extras on the discs. I looked at the Best Buy blu-ray and its only $34.99 (!!!) is that with all the same features that the Amazon blu-ray would have? Amazon has it listed for 49.99. Is Best Buy really cheaper?

  79. Tyrion Pimpslap
    Posted February 14, 2013 at 7:49 pm | Permalink

    Lord Godric,

    They are the same, the Best Buy exclusives just have the different sleeve. Amazon will no doubt lower their price to $ 34.99 as well


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