Marketing News

Season 3 trailer to hit HBO On Demand on Feb. 25

The HBO On Demand site has updated listings for the coming month which reveal the date the trailer for Game of Thrones season three is set to be available… February 25. Assuming this follows the general convention of going up the day after it airs, we can presume that the full trailer will air on HBO on February 24.

Additionally, a feature called “About Game of Thrones” is set to hit On Demand on Feb. 18. This is a 3 minute long video that promises to let viewers “delve inside the world of ‘Game of Thrones’ in this compelling overview of this fascinating new HBO series.” [UPDATE: Sadly, this looks to be a re-upload of an old S1 promo.]

Winter Is Coming: I’m very surprised that HBO is waiting this long to air a full trailer for a new season of one of their most anticipated shows. It is possible that the trailer could debut online a week or two ahead of time (Entertainment Weekly exclusively debuted the season one trailer online). But assuming that does not happen, it looks like we will have to wait another two weeks to see the trailer.

108 Comments

  • This is only forgivable if they release a new trailer every week after that leading up to the premiere.

    Seriously, though… I was so excited about this Sunday…

  • I’m fine with that, too many trailers that I can’t not watch always took away from the show when it aired.

  • Hmm that does seem awfully late…better be epic! (Though I’m sure it will be.) Excited to hear about the new feature!

  • Hopefully this won’t happen with season 4.
    Such crappy marketing this season.

    I mean, it’s just annoying to be left in the dark. Waiting this long doesn’t even build excitement or something.

    Just my opinion.

  • Valdred Dethstorm,

    A show on its third season does not need the same amount of marketing that the first and second. They mostly serve the hardcore fans at the moment and we are going to watch anyway.

  • People need to relax here. I mean think about it like this, are you really going to enjoy season 3 less because the trailer didn’t come out when you wanted it to. As soon as the trailer comes out people will just say they want season 3 to start now. I’m fine with waiting a couple of more weeks for this, that just means there will be less of a wait between the trailer and the start of the new season which is definitely a good thing.

  • Still possible HBO could run a new teaser this weekend or the next with a few seconds of footage, then the first full trailer around the 25th.

  • That’s still more than a month before the premiere, and I’d rather wait a little longer for one (hopefully) awesome trailer than be inundated with too many that give too much away. The show’s already the most-buzzed-about thing they have (ratings not as high as TB but critical consensus more than makes up the difference IMO). There’s too much spoilage potential and I think if we’d gotten one earlier people would already be demanding another with more footage. Best keep some mystery. I suspect that the hyperbolic floodgates will swing wide in March.

  • Well, I think last year was a bit of an overkill … I’d actually rather they show us as little content as possible than to give us a new trailer every week, not to mention all the other stuff like character featurettes and invitations to the set (of course … I could avoid watching all of those … but I simply didn’t have the strength) . And besides; at this point they have a huge fan base working for them which imo is better than any marketing campaign.
    Btw; no Simone Boyce this year? :(

  • My opinion, they are simply behind this year. Shooting all these locations Iceland included, as well as going back to LA to shoot another scene = late post production = late trailer. Lest not forget HBO is marketing Girls now and want to promote this new thing in pop culture (whether you like the show or not). Secondly it’s trailer to a television series, not a film. I am sure they would make trailers if they had time. Maybe they poured money into the show instead of placing emphasis on marketing for financial reasons and to avoid spoilers leaking for the newbies that don’t go on YouTube or anywhere on the Internet.

    If anything this only builds up the excitement. I have a feeling the trailer will be of the Seven Devils caliber or maybe even greater.

  • I too think we had too much last year ? It became boring in the end !

    This year, I want just two trailers max ! That will tease and raise the expectations !

  • Ha Ha. You people have been complaining for weeks. Now HBO is going to make you wait some more. I love the taste of your tears.

  • Joshua Taylor:
    My opinion, they are simply behind this year. Shooting all these locations Iceland included, as well as going back to LA to shoot another scene = late post production = late trailer. Lest not forget HBO is marketing Girls now and want to promote this new thing in pop culture (whether you like the show or not). Secondly it’s trailer to a television series, not a film. I am sure they would make trailers if they had time. Maybe they poured money into the show instead of placing emphasis on marketing for financial reasons and to avoid spoilers leaking for the newbies that don’t go on YouTube or anywhere on the Internet.

    If anything this only builds up the excitement. I have a feeling the trailer will be of the Seven Devils caliber or maybe even greater.

    Or maybe not. Not trolling or wanting to throw negative stuff all around, but there’s a chance that after all this waiting the trailer won’t pay off.
    But hopefully season 3 will. I’m really excited to see it.

  • Could it be that they’ve been having problems in post-production? We know they had to do re-shoots in L.A. for the first time, as well as shooting in Iceland with the stunt teams. I wonder if the late trailer is just because they’ve been too far in the weeds putting the actual episodes together to spend time on a trailer.

  • Be patient, people! Rember the most excellent teaser?

    It takes a lot of time to edit the Ireland scenes to mesh with Central Park, and the Moroccan and Icelandic footage so that the New York City skyline is visible over the Wall and the ramparts of Astapor.

    Rumor has it the Small Council meeting will now take place in the old Friends’ Central Perk set.

  • thinking about it rationally, I get that the show already has an audience, so it does not need the heavy marketing that season 1 had, so 5 weeks before the premiere probably makes sense. but the fan in me thinks it is excruciating to wait another 2 weeks!

  • Independent George,

    That’s my feeling. I would rather have them spend all the time perfecting it than have three to four trailers and a rushed editing/shooting schedule like last year which I believe IN MY OWN OPINION is responsible for some of unevenness of season 2.

  • Maxwell James,

    Exactly!

    HBO has done such a superlative job in the previous seasons that we have gotten spoiled. Having a trailer 5 or 6 weeks before a season premiere is not out of bounds at all. Add in the fact that we have had two behind-the-scenes videos already too. If this were any other channel than HBO that would be a bumper crop of promotional material!

    That said, I do miss the overabundance of material from the last two years!

  • Well, at least we know now !

    The first trailer a little more than a month before the first episode isn’t unreasonable, I’ll take it.

  • I’m glad that they don’t spam trailers this year. I feel like there were too many with Season 2. This is still wonderful news that it’s going to air in only about 2 weeks from now. My eagerness is raising!

  • I wonder if the late date of the trailer also has to do with the release of season 2 DVD/blu-ray, which is the 19th? Maybe HBO found last year that enough people were less inclined to buy a ‘dated’ season if they are too hyped for the new season by seeing the upcoming season trailer. (though I recall sales were very solid) Then again, the counter argument is maybe people would buy season 2 to be ready for the new season, or any excitement/promotion of any season would stimulate sales….Any thoughts on this from fans who understand marketing?

  • why do people keep saying that there were to many trailers last season?? There were a big WHOPPING 2 trailers and 1 teaser that showed literally nothing. This is way to late to show a preview. Thats like showing a trailer to a summer blockbuster movie 5 weeks before it hits theaters.

  • if it please,

    Well, the 10th is the night of the Grammy’s. The 3rd was the night of the Super Bowl. Perhaps the 17th would have been a better date, but it’s not like they won’t re-air the trailer during every break between shows.

  • To those people who say that last season HBO overdid it with the promotion, and why should they, this year slow it down:
    *Trailers are the best way to atract new viewers. They got me last year in february with the riddle trailer. GoT still has to reach its potential in viewership.
    *More trailers the better, since creates excitement and anticipation, not only for us who are familiar with the show, but for others. With the help of trailers from previous years I managed to convince 3 other friends to watch the whole show, and now are fans.
    *In comparison, The Walking Dead (also at S3) are booming with advertisement. In the mid-season break they did some hugely amount of promo.
    *As a fact: on the Facebook, GoT has 4.8 mil likes growing with 11.000-12.000 likes every 2 days. Walking Dead has 14.6 mil likes, growing 100 K every 2 days!! and it’s increasing because of the unusual amount of advetisement for the show! (I count daily – call me crazy)

    Bottom line, advertisement, in whatever amount is good! And HBO should have started the promotional campaigh for GoT earlier. But maybe they couldn’t because of technical things unknown to us! Either way, I’m almost going crazy right now, and only this kind of news posted on this site, keep me going!

  • 10 bucks says HBO “leaks” the Season 3 trailer on Tuesday Feb 17 to an EW (or something like that), the same day as the Season 2 DVD release.

  • I can’t for the life of me understand all those complaints about the trailer “being late”. WHO CARES? Is there a single person who watched the first two seasons that needs a trailer to remember to watch or to get excited almost 2 months before the premiere? I’ll give you that the trailers for the past seasons have been awesome, but you know what’s more awesome? Watching a great scene in Season 3 without it being “spoiled” 3 months in advance. If less marketing also means bigger budget for the actual show, even better. People will tune in anyway, word of mouth > trailers.

  • Now that we have the trailer thing settled … What else can we complain about? Where is the official Season 3 poster? POSTER. (everybody now). POSTER. POSTER … No in all seriousness though, shouldn’t this be soon? They have to slap something on the HBO tie-in Storm of Swords book.

  • AdrianAegon,

    AMC isn’t a premium network, and The Walking Dead isn’t a very good show, so I wouldn’t worry too much about how many Facebook likes the individual series have. Game of Thrones, cumulatively, averages around 11 million viewers, which makes it HBO’s third most popular series of all-time behind True Blood and The Sopranos. I’d say we can expect the overall viewership to increase again this season.

    And for everyone speculating about whether an actual trailer has been delayed due to issues with the production and/ or post-production… It’s incredibly unlikely, and somewhat ‘the sky is falling’-ish in nature. I said it before, and I’ll say it again – I’d rather have one really good trailer than what we got in the first season, and (to a much lesser extent) the second season. Personally, I’m more excited about the behind-the-scenes feature.

  • Damn. Seriously guys. I also feel the longer we wait, the greater the reward. I think there’s going to be a lot of special effects which they needed to finish off and polish. Which means we get to see nice special effects in the trailer. Plus the lack of pre-season footage doesn’t necessarily mean anything bad about the actual season. There’s just lots of stuff that need to be kept under wraps. But then again, positivity in the Kingdom of Nerds is always pointless.

  • Ok good news because not only is the suspense over, but now we might be fortunate enough to be spared the ceaseless bitching of those who obsessed over its arrival. It’s coming so please don’t start every new string of comments with a demand for a trailer. It’s childish.

  • mags giantsbabe:
    Damn. Seriously guys. I also feel the longer we wait, the greater the reward. I think there’s going to be a lot of special effects which they needed to finish off and polish. Which means we get to see nice special effects in the trailer. Plus the lack of pre-season footage doesn’t necessarily mean anything bad about the actual season. There’s just lots of stuff that need to be kept under wraps. But then again, positivity in the Kingdom of Nerds is always pointless.

    ^This. I love how people automatically assume that HBO has no legitimate excuse for running the trailers late this year. I swear HBO probably doesn’t even care anymore. Every aspect of the production is criticized before it airs.

    Perfect example of fanDumb.

  • AdrianAegon,

    AMC is available in over 100 million homes in the US. HBO has around 30 million subscribers in the US. I’d say the 11 million viewers per episode that GOT averaged in season 2 is more impressive than what TWD averaged with such a disparity in the number of households each network is available in. Plus, it doesn’t take much effort to watch TWD. In order to follow GOT you have to watch from the start and pay close attention.

  • HBO have done something very clever here. They’ve made the release of the trailer an anticipated event. People are clamouring for its release! Its like a premiere before the premiere!

  • Sounds good to me. Last year was a bit overboard, but this year they’ve kept me pretty involved without giving too much. The behind-the-scenes stuff is preferable to trailers until we get right up close to the show’s first night, for me.

  • Well, at least there is an established date. Personally I’m not sure why people clamor so much for the trailer–is it just the artistic aesthetic with which it is done they want? Because the various vlogs have thus far featured a lot of footage one would expect to see in a trailer, such as Beric Dondarrion and the Brotherhood with Banners, conversations with Olenna Tyrell and Mance Rayder, the Unsullied, some action shots, etc. Obviously it doesn’t have the artistic aesthetic as the “Seven Devils” Season 2 trailer or whatever but it’s still the type of preview material we are looking for.

  • Hounded,

    No HBO have done something very lazy and stupid here by keeping quiet and not generating any buzz for the show.

    The Walking Dead had a trailer for season 3 at Comic Con for christ sakes !!!

  • Oh, thank god. I am with everyone who enjoyed the trailers for seasons one and two, but I am also sick of every single post on here turning into a bitchfest about not having a trailer yet, like WiC was hiding it from us or something. The date is set now people, STFU.

  • Just wondering if anyone who is complaining about how trailers help build excitement and buzz can explain how releasing them earlier builds any more viewership for the March 31st premiere than releasing them 6 weeks out from that time?

    If it’s decided that there will be 2 trailers to promote S3, how does having them released in January and February make the marketing any more effective than having them released in February and March?

    I would think that if the trailers are effective, then the sooner the audience for them can tune in to the actual show, the better. Air them too far out and you run the risk of people simply forgetting about the premiere.

    I like the idea of having an overwhelming ramp up of the anticipation for March 31st beginning 6 weeks out that is a more concentrated marketing blitz culminating in the premiere as opposed to parceling out smaller bits months and months in advance.

  • Al Swearengen,

    Right I’m pretty sure someone at HBO said “let’s be lazy and stupid here.”

    Nope. As Hounded says they are creating buzz for the show by delaying the trailer. There may be a select few who will be pissed off but those ones complain about everything so there’s no need to pacify them. I imagine they probably want to include some finished CGI in the trailer as well, so it won’t look as rough. They are hyping things up by teasing because they know they are putting their all
    into the trailer. HBO is very aware what they are doing and how popular the show is. It’s a gamble I suppose but it’s one that can pay off quite well.

    If the 25th is the on demand trailer release could they be premiering it during commercials for the Oscar telecast on the 24th?

  • Al Swearengen: n

    And Game of Thrones did a massive announcement of all the casting of the new characters for S3 at the same event, introducing them by video. This was a mere couple of months after S2 ended.

    And I would hope that Walking Dead had a trailer ready for Comic Con, their premiere date was coming up in a matter of a few weeks.

    By the way, the second half of the season of Walking Dead starts up this Sunday. How come I have not been inundated with advertising for this if they have done such a great job in promoting it?

  • I’m dissappointed.

    Not because HBO owes me anything, I just really hoped for, and expected a trailer earlier.

    But the making of, the sunday after this, should suffice somewhat.

  • This is good news guys!! Even though some may still be bitter about it, let’s just enjoy this news and know that season three is only fifty days away!!!

  • Bobben,

    I don’t think we have to worry about that. The show is in it’s third season and definitely does need as much advertising as you would think. Game of Thrones is really popular, everything should still be fine.

  • Probably a lot of spoilerish stuff makes it hard to edit a trailer, probabaly went through the process a half dozen times until they all agreed there was no spoilers it. Think of all the arc’s and who shows up where and when. Tyrion, Sansa, Whitebeard, Davos, NW, Theon, Clegane, Arya, Freys, Boltons, Cat, Rob, even Bran and his new friends. All have “reveals” to them that the show runners may want to save for first airing. I predict the trailer will be hyper paced with a ton of half second clips that show alot of nothing with one or two well delivered lines of dialogue.

  • I think its a great idea to leave trailers till the last minute.

    There is nothing worse then seeing a trailer for a show 3 months before it airs, take video game trailers for example, they are released a year before the game is actually out. This follows hype, after hype after hype. The waiting game is a pain in the bum!

    People need to relax about the trailer, I feel that some fans are awfully ungrateful alot of the time “I want it! and I want it now!” gimme gimme gimme! and were we not the ones that complained about the about of season 2 trailers?

  • The mighty hodor:

    People need to relax about the trailer, I feel that some fans are awfully ungrateful alot of the time “I want it! and I want it now!” gimme gimme gimme! and were we not the ones that complained about the about of season 2 trailers?

    I don’t know about the rest, but I didn’t complain :P
    The waiting can be a pain, but what the hell. It’s not like something can be done about it. We’ll have to wait a bit more.

  • Over the next several weeks we will start to see commercials promoting the DVD/BR release. We will get a 3 minute ‘About Game of Thrones’ video next Sunday. Two days later the DVD/BR is released. And later that week we get a trailer. Promo season is about to take off.

  • Yeah, it is a little annoying having to wait, but at least we’re not in the dark anymore. Now we know exactly when to expect a trailer and we actually have something definite to look forward to.

  • Well i have to say i did expect the trailer to be released this Sunday and if not at the most next Sunday. Yet at the same time i am glad that they’re releasing it a little late. But i do think they should have the poster out already, at the least. I have a feeling they’ll release both together like they did with Fast & Furious 6 at the super bowl. Either way, Game of Thrones is, was and always will be the best tv show i have ever watched and i don’t care if they don’t release a trailer at all as long as they achieve the richness, complexity and awesomeness of the first two seasons! (:

  • What they should do is put a good 3 minute trailer on the season 2 dvd/blu ray release before the release publicly.

  • I used to enjoy the discussions here. Now I come purely for the info.

    I know its the internet and all but sheesh, it used to be at least decent here.

  • I’m super excited. True, like many of you I wanted the trailer sooner, but I’ll take this.

  • I have taken a sacred oath to not gaze upon any promotional material this year. It has been a hard oath to keep, and my honour shall be tested again come the 25th, but I will prevail. I will know nothing. April 1th will be the date I embark upon this journey without any clue about who looks like what and what scenes are left intact from the book and which are not. :D

  • You know what’s MORE annoying than people bitching about the trailer? People bitching about people bitching about the trailer.

    And yes I realize I just added to the cycle of bitching. Whatever. I’m making a point.

    Bitchception.

  • I prefer the later airing – as long as they don’t go OTT with trailers between the 25 and the airing of the first episode.

    If they go a decent enough build up of the series – enough to wet the apatite – it will be really easily for them to over delivery for the series and make it much more better.

    If they go OTT with trailers, it can build the hype too much and potentially over hype it and make the series feel poor compared to the hype that it got…

    Under hype it, but over delivery it.

  • As I’ve said before, I’m not surprised they are holding the trailer this long because this is already the biggest home video revenue generator on television. Anticipation is already huge. HBO is slowly generating even more interest by showing as little as possible until a month before the show returns.

    This is likely to elevate the overall anticipation levels without burning out that excitement too early.

  • Alexandra:
    You know what’s MORE annoying than people bitching about the trailer? People bitching about people bitching about the trailer.

    And yes I realize I just added to the cycle of bitching. Whatever. I’m making a point.

    Bitchception.

    I know, and I really agree with you.
    It’s like some of them are just looking for an excuse to insult people or fling stupid comments at them, like “oh your tears are delicious” or “whiny entitled bitches”, and so on. It’s really boring, and they’re even more annoying.

  • The best way to wait for season 3 is to keep checking up for updates on WiC!!! The daily updates here keep me going all the year round.

  • I have been annoyed that they haven’t released a trailer yet. However, so much happens in season 3 that almost anything they show in a trailer is likely to be a spoiler for those that haven’t read the books.

  • I’d very surprised if something like entertainment weekly dont get an exclusive preview a good while before the 25th. Maybe something like the riddle trailer from last year then the seven devils equivilant will be on the 25th

  • Hounded:
    I’d very surprised if something like entertainment weekly dont get an exclusive preview a good while before the 25th. Maybe something like the riddle trailer from last year then the seven devils equivilant will be on the 25th

    yep, maybe on feb 18th in nyc? http://mywatchbegins.com/

  • This is fantastic news for all GOT fans. I haven’t read any of the other comments but surely everyone is ecstatic about this!

  • New teaser just aired before Girls. Didn’t see if it included footage, as I just caught the tail end of it. Seemed to be characters’ faces with Littlefinger talking over it. Hope it wasn’t the trailer because I didn’t see any footage.

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