HBO Marketing Take The Black

Details on Take the Black event in NYC

HBO has provided some more details on the Take the Black event in New York City. The event is going down at the Best Buy in Union Square and is set to start at 8:00 PM on February 18. As we mentioned earlier, there will be food and music and costumes and direwolf ice sculptures. The first 300 fans in line will get a Game of Thrones goodie bag. At midnight, the doors will open and the second season box set will be on sale. Check the press release after the break for all the full details.

HBO® Launches Game of Thrones®:The Complete Second Season with a Best Buy® Fan Event Featuring Food, Music, Giveaways & More

Monday, February 18, 2013
8:00 p.m. / Best Buy Union Square Store, New York


HBO is celebrating the release of Game of Thrones: The Complete Second Season with a launch event fit for the Seven Kingdoms of Westeros!

Fans looking to be the first to own the set can take part in a unique launch event at the Best Buy Union Square store.

The fan line begins at 8:00pm and as consumers wait to enter the store, they will be serenaded by musician Jason Yang playing songs from the Game of Thrones soundtrack including the violin cover of the show’s theme song which catapulted him to Internet notoriety, and partake in delicious food, including mini-chicken pies, pease porridge and oatcakes with jam and cheese, inspired by the show and cooked by Inn at the Crossroads (the foremost blog and cookbook showcasing offerings of the book and series), while watching the creation of a life-sized Direwolf ice sculpture.

When consumers enter the store (at 12:00am), they will find it fully decorated with banners, sigils, props, costumes and set photographs from the show. They will then have a chance to don a replica Night Watchman’s coat and “Take the Black” by reciting the Night’s Watch oath, which they can share via Facebook, Twitter and Tumblr.

The first 300 attendees* will be given a gift bag with Game of Thrones cookies by Eleni’s and a sigil scarf. Attendees are highly encouraged to share their experience via social media.

*The first 300 persons at the Best Buy Union Square store on Monday, February 18, 2013 starting at 8pm EST receive one (1) wristband to receive a free gift bag. Wristbands are limited in quantity and available on a first-come, first-serve basis. Limit one (1) wristband per person, while supplies last. Not responsible for lost, mutilated or stolen wristbands.

Game of Thrones: The Complete Second Season launches February 19th on Blu-ray with HBO Select ($79.98), DVD ($59.99) and Digital Download.


Monday, February 18, 2013

7:30 p.m. Media check-in

8:00 p.m. Fan Line & Entertainment Begins

12:00 a.m. In-Store Event Begins


Best Buy Union Square
52 East 14th St., NYC