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EW unveils official Game of Thrones season 3 poster

Filed Under: Marketing, News

Entertainment Weekly has exclusively unveiled the official poster for season 3 of Game of Thrones. Below is just a preview, check out the full image over on their site.

The first season’s poster showed Ned Stark on the Iron Throne. The second season had a hand grasping a crown. And now the third season has … a dragon! Correction: A flying dragon. The image gives you a sense of how big Daenerys’ children have grown since we last saw them in season two.

Winter Is Coming: First impression? Better than season two’s poster, but not as good as season one’s. Nothing will top Ned on the Iron Throne though. What do you think?

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240 Comments

  1. Carne
    Posted February 22, 2013 at 2:12 pm | Permalink

    Can’t say I’m too impressed.

      Quote  Reply

  2. Seven Hells Bells
    Posted February 22, 2013 at 2:12 pm | Permalink

    LOL NOPE

      Quote  Reply

  3. Posted February 22, 2013 at 2:13 pm | Permalink

    Sooooo misleading, but it will get viewers. Which I guess is the goal.

      Quote  Reply

  4. Lin Beifunk
    Posted February 22, 2013 at 2:13 pm | Permalink

    …Er…gee, how do I say something nice about this.

      Quote  Reply

  5. MyNameIsJamie
    Posted February 22, 2013 at 2:14 pm | Permalink

    Andrew Lovgren,

    Not necessarily. Flying dragons will play plenty into Dany’s story this season.

      Quote  Reply

  6. Lars
    Posted February 22, 2013 at 2:14 pm | Permalink

    Andrew Lovgren:
    Sooooo misleading, but it will get viewers. Which I guess is the goal.

    Misleading, how? Does Astapor ring a bell?

      Quote  Reply

  7. Clabog
    Posted February 22, 2013 at 2:14 pm | Permalink

    Is this really the main season three poster?? Nothing about it catches your eye! Atleast the season 2 poster had more visual flair.

      Quote  Reply

  8. Seven Hells Bells
    Posted February 22, 2013 at 2:15 pm | Permalink

    The lack of Tywin is deeply disturbing

      Quote  Reply

  9. Posted February 22, 2013 at 2:17 pm | Permalink

    I am usually not a hater, but I really hope its not the official poster. I am saddened that the promotions for season 3 have not had a certral theme. This one seems like a kid made in Gimp! I personally quite like the fire and crown of season 2.

      Quote  Reply

  10. TastesLikeTheSea
    Posted February 22, 2013 at 2:17 pm | Permalink

    This poster and that teaser from a while ago = epic fail.

      Quote  Reply

  11. Posted February 22, 2013 at 2:17 pm | Permalink

    EW is wrong.. it’s not showing a flying dragon, it shows the shadow of a flying dragon.. i think its quite boring to be honest..

      Quote  Reply

  12. Draig
    Posted February 22, 2013 at 2:17 pm | Permalink

    OK I hate to say this but….is that really the only thing they could come up with? Really? Isn’t it just a teaser?

      Quote  Reply

  13. Posted February 22, 2013 at 2:18 pm | Permalink

    This looks to me like it’s just a teaser poster. We see multiple teaser posters before the season premieres, and I suspect we will be seeing more. I imagine the final poster will be nearer to release (2 weeks before maybe).

    I like this poster…but, it does feel like just a teaser.

      Quote  Reply

  14. Art
    Posted February 22, 2013 at 2:18 pm | Permalink

    Did they spend all of 15 minutes on this thing?

      Quote  Reply

  15. Lin Beifunk
    Posted February 22, 2013 at 2:19 pm | Permalink

    Omar Brown:
    I am usually not a hater, but I really hope its not the official poster. I am saddened that the promotions for season 3 have not had a certral theme. This one seems like a kid made in Gimp! I personally quite like the fire and crown of season 2.

    Yeah, okay, my thoughts exactly. I’m glad it’s something, but it looks like little effort went into its creation compared to even season two. Odd.

      Quote  Reply

  16. Mari
    Posted February 22, 2013 at 2:19 pm | Permalink

    In comparison to two other posters this is VERY unimpressive!

      Quote  Reply

  17. Tyrion Pimpslap
    Posted February 22, 2013 at 2:19 pm | Permalink

    That looks like the size of the dragons in ADWD. I thought they were slightly bigger than dogs in ASOS? I wish the image popped better than this.

      Quote  Reply

  18. Watson
    Posted February 22, 2013 at 2:21 pm | Permalink

    Oh look, it’s… nothing.

      Quote  Reply

  19. Tyrion Pimpslap
    Posted February 22, 2013 at 2:21 pm | Permalink

    Roger König,

    You’re right. Now that I see it is a shadow it looks a little better.

      Quote  Reply

  20. quorin halfhand
    Posted February 22, 2013 at 2:23 pm | Permalink

    This is great because non book readers always ask me when are the dragons getting big. After this poster and astapor this season, they will become fans for life.

      Quote  Reply

  21. Posted February 22, 2013 at 2:23 pm | Permalink

    Not impressed, but might look awesome as a jumbo poster …

      Quote  Reply

  22. Posted February 22, 2013 at 2:23 pm | Permalink

    Well I like it. I’ve always had a preference for understatement.

      Quote  Reply

  23. Josh
    Posted February 22, 2013 at 2:24 pm | Permalink

    That’s a really bad poster…I usually don’t complain about this stuff but that’s bad. They could have done SO many things but they do a white back drop, a shadow and Game of Thrones? Yikes…This would work more for season 5…but still..

      Quote  Reply

  24. Dave
    Posted February 22, 2013 at 2:24 pm | Permalink

    People clicked the link, right? The above picture is like 1/3 of the actual poster. It’s not the BEST POSTER EVER but it’s fine. What are they going to focus on if not Dany? Kings Landing isn’t too exciting this season and they obviously want to draw attention away from Robb for good reason.

      Quote  Reply

  25. Quowala
    Posted February 22, 2013 at 2:24 pm | Permalink

    This is surely just another teaser poster. That can’t be the proper poster. If it is… it fucking sucks. Season 2 is my favorite. The colors just pop and it catches your eye. This one is… just… rubbish. It look fan-made. And a bad one at that.

      Quote  Reply

  26. damryn of dorne
    Posted February 22, 2013 at 2:26 pm | Permalink

    Season 3 trailer tonight on jimmy kimmel as per youtube

      Quote  Reply

  27. James
    Posted February 22, 2013 at 2:27 pm | Permalink

    A very small dragon can cast a very large shadow.

      Quote  Reply

  28. zod
    Posted February 22, 2013 at 2:28 pm | Permalink

    Looks fan-made..

      Quote  Reply

  29. D'Arcy
    Posted February 22, 2013 at 2:29 pm | Permalink

    I can’t be the only one who thought that a three-sword poster would be very amazing?

      Quote  Reply

  30. Tyrion Pimpslap
    Posted February 22, 2013 at 2:29 pm | Permalink

    I am surprised they didn’t incorporate swords in the poster. Season 1 had a throne. Season 2 had a crown(for a king/s). I think a flaming sword or a sword with blood dripping down would have worked better for season 3. Oh well, it’s just a poster.

      Quote  Reply

  31. Tyrion Pimpslap
    Posted February 22, 2013 at 2:31 pm | Permalink

    James,

    Ha! My thoughts exactly. No way are the dragons that big already.

      Quote  Reply

  32. Sayslah
    Posted February 22, 2013 at 2:31 pm | Permalink

    meh, geh

      Quote  Reply

  33. Dark Star
    Posted February 22, 2013 at 2:34 pm | Permalink

    MY DRAGONS!

    I told ya’ll.

      Quote  Reply

  34. Hmm
    Posted February 22, 2013 at 2:34 pm | Permalink

    Wha-?

    Edit: See the trailer for the trailer here: http://www.youtube.com/watch?v=lw6a28ael1o

    Not much but it’s better than this poster…

      Quote  Reply

  35. juseas
    Posted February 22, 2013 at 2:35 pm | Permalink

    Doesn’t look well, dissapointing in comparison to the others. As other users already mentioned it looks fanmade…

      Quote  Reply

  36. Scott Glennon
    Posted February 22, 2013 at 2:36 pm | Permalink

    Dragons!!! Now we’re talkin’! Love it!

    For Winterfell!

      Quote  Reply

  37. Juice
    Posted February 22, 2013 at 2:36 pm | Permalink

    I liked the crown a lot… but this just looks terribly fan-made.

    Meh, trailer will be great :P

      Quote  Reply

  38. Mark
    Posted February 22, 2013 at 2:38 pm | Permalink

    My 9 year old could do better ….

    LAY OFF TRAJAN PRO FOR CHRIST’S SAKE !!!!!!

      Quote  Reply

  39. Quowala
    Posted February 22, 2013 at 2:38 pm | Permalink

    Imagine that as the re-issue book cover… or the DVD cover… terrible. But hope the trailer makes up for it!

      Quote  Reply

  40. Tyrion Pimpslap
    Posted February 22, 2013 at 2:38 pm | Permalink

    This is the type of poster that will excite people who have not read the books, which is a large portion of the audience. They all love Dany and her dragons.

      Quote  Reply

  41. Duff Man
    Posted February 22, 2013 at 2:39 pm | Permalink

    I agree that it’s better than last years poster. Hard to say that the dragons look bigger when there is nothing to compare it against (people, animals, landscape, etc.) just a dragon on a grey field.

      Quote  Reply

  42. Steel_Wind
    Posted February 22, 2013 at 2:40 pm | Permalink

    It should have been the silhouette of a dagger about to plunge into somebody’s back. A little early to be throwing out the flying dragon meme. There’s time enough for that later.

      Quote  Reply

  43. Hodor
    Posted February 22, 2013 at 2:40 pm | Permalink

    Hodor??? :-( …

      Quote  Reply

  44. Tyrion Pimpslap
    Posted February 22, 2013 at 2:42 pm | Permalink

    Quowala:
    Imagine that as the re-issue book cover… or the DVD cover… terrible. But hope the trailer makes up for it!

    This is why I buy the sigil covers. I hated the season 2 poster so I bought the Lannister cover instead. I’m hoping for Stannis’ flaming heart sigil next year.

      Quote  Reply

  45. Kingslayer
    Posted February 22, 2013 at 2:42 pm | Permalink

    Surely this is just a teaser poster…I really hope so at least.

      Quote  Reply

  46. Nick_Scryer
    Posted February 22, 2013 at 2:42 pm | Permalink

    Pretty god damn awful, if this is the cover for the S3 Blu-Ray I may have to pass. (Ok I won’t but I’ll make my own cover or something)

    Let’s hope the trailer makes up for this crap.

    Also the Dragon isn’t big, where are people getting the idea that they’re aDwD size already? Looks like the shadow of a slightly larger than S2 Dragon to me.

      Quote  Reply

  47. Tyrion Pimpslap
    Posted February 22, 2013 at 2:45 pm | Permalink

    Knowing that it is a shadow, I wish that the ground was more redish. That would have added more color and looked better.

      Quote  Reply

  48. Mike
    Posted February 22, 2013 at 2:46 pm | Permalink

    For previous seasons the official poster has also been the box art for the DVDs. I can’t see how this is going to look good on the box set next year.

      Quote  Reply

  49. Darquemode
    Posted February 22, 2013 at 2:47 pm | Permalink

    Really seems like another fanmade poster…. and not the winning poster either.

      Quote  Reply

  50. Seven Hells Bells
    Posted February 22, 2013 at 2:50 pm | Permalink

    I feel I’m the only one who actually liked the crown one

      Quote  Reply

  51. zod
    Posted February 22, 2013 at 2:53 pm | Permalink

    Seven Hells Bells,

    No, I liked that one too. ;-)

      Quote  Reply

  52. Nerd
    Posted February 22, 2013 at 2:53 pm | Permalink

    Not bad but not good either. Its a clever concept. Its also extremely boring. The season two poster was so far above and beyond this it doesn’t compare.

    The only nice thing I can say about this is that it will be cool to see the giant dragon shadow on buses and billboards all over town. I can pretend Im in Astapor! Oh wait…

      Quote  Reply

  53. ebevan91
    Posted February 22, 2013 at 2:54 pm | Permalink

    Seven Hells Bells:
    I feel I’m the only one who actually liked the crown one

    I really like it. Especially while looking at it on my DVD/Blu-Ray box.

    However, I don’t think this is the official image for season 3. Seasons 1 and 2 had several different posters if I recall.

      Quote  Reply

  54. OhDanyBoy
    Posted February 22, 2013 at 2:55 pm | Permalink

    Dave:
    People clicked the link, right? The above picture is like 1/3 of the actual poster.

    Just quoting this so more people see it. Sounds like most people haven’t clicked through to the full poster. Still not amazing, but nice enough. I kind of like the clean look.

      Quote  Reply

  55. zod
    Posted February 22, 2013 at 2:58 pm | Permalink

    ebevan91,

    The other ones were labelled as “fan posters”. The first to be released last year was the crown one, labelled as “official poster”.. just like this one.

    “The first season’s poster showed Ned Stark on the Iron Throne. The second season had a hand grasping a crown. And now the third season has … a dragon!”

    Says EW. They know their stuff. This is the official image for S3.

      Quote  Reply

  56. zod
    Posted February 22, 2013 at 2:59 pm | Permalink

    OhDanyBoy,

    Please.. We’re not that dumb.. Of course we have clicked to see it in all its glory.

      Quote  Reply

  57. Lin Beifunk
    Posted February 22, 2013 at 3:00 pm | Permalink

    OhDanyBoy,

    I’m not certain anyone here is so dense that they think a generic cropped dragon picture without a logo, channel, or air date is the actual season poster!

    …of course, people prove me wrong time and time again, lol.

      Quote  Reply

  58. Nick_Scryer
    Posted February 22, 2013 at 3:00 pm | Permalink

    Actually, the more I look at it…It’s not as bad as I first thought. It’s still not good, but it would look ok on billboards/bus stops etc… Just not on my beautiful Blu-Ray please :(

      Quote  Reply

  59. ebevan91
    Posted February 22, 2013 at 3:03 pm | Permalink

    zod:   
    Reply

    I mean, I’m fine with it being the official image, but it needs more on it. It needs a slogan like the images for season 1 and 2.

      Quote  Reply

  60. Dave
    Posted February 22, 2013 at 3:05 pm | Permalink

    zod,

    Lin Beifunk,

    You’d be surprised. As I originally said, it’s not amazing but it’s alright, and as others said it’ll appeal a lot more to non readers.

      Quote  Reply

  61. ATG
    Posted February 22, 2013 at 3:05 pm | Permalink

    Personally Im not that impressed at all and I hope this isnt the official poster. To be honest it looks more like a fan made one, I would much rather prefer if they used the teaser poster from a while ago. The one that had ’03.31.13 ‘ with the awesome background.

      Quote  Reply

  62. SourBillyTipton
    Posted February 22, 2013 at 3:05 pm | Permalink

    Extremely bland.

      Quote  Reply

  63. Mirri Maz
    Posted February 22, 2013 at 3:05 pm | Permalink

    Meh, but they can modify it a little and add a little color for the blu ray like they did with season 2 when they removed the hand.

      Quote  Reply

  64. Lex
    Posted February 22, 2013 at 3:07 pm | Permalink

    This is awful.

    At least the posters from Season 1 & 2 were good enough to be the covers for the tie-in books and the DVD/Blu-ray. Can you imagine this blurry shadow as the cover for a DVD boxset? This is, at beast, a teaser poster. Not the real thing.

    So far, all the promotion for Season 3 has been terrible (aside from the close-ups teaser trailer last week, which was pretty cool). Much worse than the first two seasons. Let’s hope they’ve just been saving the budget for an awesome season…

      Quote  Reply

  65. 3eyes
    Posted February 22, 2013 at 3:07 pm | Permalink

    To me (non book reader), it looks like a good idea, poorly executed.

      Quote  Reply

  66. ebevan91
    Posted February 22, 2013 at 3:07 pm | Permalink

    Mirri Maz:
    Meh, but they can modify it a little and add a little color for the blu ray like they did with season 2 when they removed the hand.

    Even a darker, more solid black silhouette of the dragon would look better.

      Quote  Reply

  67. Yago
    Posted February 22, 2013 at 3:09 pm | Permalink

    It lacks a bit of color eh… But I don’t really care about posters, just hope the trailer’s good :)

      Quote  Reply

  68. king of the North
    Posted February 22, 2013 at 3:10 pm | Permalink

    Winter is coming site f’ed up this poster. Everyone thinks that this small piece of the picture is the actual poster lol. Take it down and just link the EW website. Before i cut off your manhood and feed it to the goats.

      Quote  Reply

  69. Posted February 22, 2013 at 3:10 pm | Permalink

    Not much impressed!

      Quote  Reply

  70. Mrs. H'ghar
    Posted February 22, 2013 at 3:11 pm | Permalink

    If dragons were here, the first thing you’d see would be the shadow so this makes sense. First you see the shadow, then you look up…

      Quote  Reply

  71. James
    Posted February 22, 2013 at 3:14 pm | Permalink

    Tyrion Pimpslap,

    This is very true. She is by far the most popular character among the casual viewers. If you look at the GOT facebook page whenever they release pictures from the show anything with Dany always gets at least 3 to 4 and even 5 times the amount of likes and comments than any other character. The second most popular is Jon Snow. With that said they still could have made a much better poster but still with the theme of Dany and her dragons.

      Quote  Reply

  72. Lin Beifunk
    Posted February 22, 2013 at 3:17 pm | Permalink

    As a side note, that Dany is generally the non-readers’ favorite character is both encouraging and worrisome. I want to elaborate why, but I’m on mobile and I forgot what the spoiler tag is, lol!

      Quote  Reply

  73. Dark Star
    Posted February 22, 2013 at 3:17 pm | Permalink

    Winter is coming site f’ed up this poster.

    Uhh, No! WIC clearly wrote to click on thru to EW for the entire poster.

    “Below is just a preview, check out the full image over on their site”

    And geeze people, soooo much negativity. Be happy, we’re almost there! :)

      Quote  Reply

  74. Posted February 22, 2013 at 3:17 pm | Permalink

    That CAN’T be the official season 3 poster art… No frakkin’ way. A bland teaser poster? Maybe. Can’t be the official poster art that’ll be on book covers and Blu-ray covers, etc. Can’t be.

      Quote  Reply

  75. Shaya Collins
    Posted February 22, 2013 at 3:18 pm | Permalink

    I really like the dragon theme to it but I also think that no poster will ever be as distinctive and impressive as Ned Stark on the Iron Throne.

      Quote  Reply

  76. Mirri Maz
    Posted February 22, 2013 at 3:18 pm | Permalink

    On the other hand, using the shadow of the dragon on the official poster means we’ll be getting some hot dragon action. Also it’s grown on me in the last few minutes.

      Quote  Reply

  77. JamesL
    Posted February 22, 2013 at 3:20 pm | Permalink

    Since the first 2 season posters where themed around the war for the Iron Throne, S3 poster should have been a Dany and Jon Snow themed one (Fire & Ice). That would have the best idea, especially since they are the 2 fan favorites.

      Quote  Reply

  78. Lex
    Posted February 22, 2013 at 3:24 pm | Permalink

    Yes, it’s not the full poster (click the link). Sadly, the full poster is not any better. Even the logo looks cheap and rushed. Just bloody awful.

      Quote  Reply

  79. Tyrion Pimpslap
    Posted February 22, 2013 at 3:28 pm | Permalink

    At first I didn’t get that it was the shadow of a dragon. I actually think the shadow idea is pretty good. But as I said earlier, the ground should have been red brick instead of a bland white. The shadow could be a little darker as well.

      Quote  Reply

  80. DB
    Posted February 22, 2013 at 3:30 pm | Permalink

    GUYS CALM DOWN! ITS A TEASER POSTER-SEE THE LINK…sheesh

    http://www.comingsoon.net/news/tvnews.php?id=100732

      Quote  Reply

  81. Perkins
    Posted February 22, 2013 at 3:32 pm | Permalink

    Eh dont care for it. Don’t love it don’t hate it. I will take anything new right now though.

      Quote  Reply

  82. zod
    Posted February 22, 2013 at 3:32 pm | Permalink

    DB,

    See the link yourself: http://insidetv.ew.com/2013/02/22/game-of-thrones-season-3-dragon-poster/

    Below EW exclusively reveals the official new marketing art for HBO’s Game of Thrones.

    The first season’s poster showed Ned Stark on the Iron Throne. The second season had a hand grasping a crown. And now the third season has … a dragon! Correction: A flying dragon. The image gives you a sense of how big Daenerys’ children have grown since we last saw them in season two.

    EW knows better than comingsoon…

      Quote  Reply

  83. davidbc
    Posted February 22, 2013 at 3:33 pm | Permalink

    Looks like the terrible gremlin with wings from Gremlins 2: A New Batch.

    Horrible poster.

      Quote  Reply

  84. Pearson Moore
    Posted February 22, 2013 at 3:33 pm | Permalink

    I hate to say this, but the poster is awful. It is an out-of-focus shadow of a leg marching forward, the foot landing on and squishing a garden snake. When I first saw this I thought it was an April Fool’s joke. Maybe it is, just six weeks early? Worst poster I’ve seen

      Quote  Reply

  85. Maxwell James
    Posted February 22, 2013 at 3:38 pm | Permalink

    I think it’s pretty clear at this point that for whatever reason, HBO has decided not to feature any actors on the posters – I guess to avoid the perception that there’s a “main” character. Which is unfortunate. It’s pretty hard to make a good poster without any people in it.

      Quote  Reply

  86. Posted February 22, 2013 at 3:41 pm | Permalink

    Are you sure this is the final, official poster? It looks remarkably unprofessional (typography aside).

      Quote  Reply

  87. DB
    Posted February 22, 2013 at 3:42 pm | Permalink

    zod,

    It just says “official marketing”, Which it is. I promise you this isn’t the final official poster for season 3. WIC should contact HBO and have them clarify so people don’t mistake it for one.

      Quote  Reply

  88. Cedric
    Posted February 22, 2013 at 3:42 pm | Permalink

    No tag line, and in Black and white.. I imagine its just sort of a teaser.

      Quote  Reply

  89. G_Lee
    Posted February 22, 2013 at 3:43 pm | Permalink

    Like all the promo material so far this is absolutely boring. But I don’t care if they put all the money in the show instead. That’s what matters after all!

      Quote  Reply

  90. Matthew Meunier
    Posted February 22, 2013 at 3:45 pm | Permalink

    Looks kind of amateur. Wouldnt make me want to watch the show if I didn’t know anything about it

      Quote  Reply

  91. zod
    Posted February 22, 2013 at 3:47 pm | Permalink

    DB,

    You promise me? lol.

    The first season’s poster showed Ned Stark on the Iron Throne. The second season had a hand grasping a crown. And now the third season has … a dragon!

    Seems pretty clear to me. EW always has the exclusivity when it comes to GOT official posters. They know what they’re talking about.

      Quote  Reply

  92. Steelyuhas
    Posted February 22, 2013 at 3:48 pm | Permalink

    I’m really hoping that is not the key art, and one of the posters they release before the key art like the two posters before the key art for season 2.

    Plus, where’s the tagline? “A Storm is Coming”

      Quote  Reply

  93. Jared
    Posted February 22, 2013 at 3:52 pm | Permalink

    And I thought that the official poster for Season 2 was disappointing. It’s grown on me a little since then, but compared to this, it looks like Christmas Day. We get it, HBO – an established series with an extremely loyal fanbase entering its 3rd season doesn’t need an extensive or innovative marketing campaign. But it wouldn’t hurt to put a tiny bit more juice behind it. The minimalist can be intriguing if well-executed, but this is too much … or rather, too little.

    Really, they couldn’t even throw a quote up there? As far as I know, this season still doesn’t have a tagline.

      Quote  Reply

  94. Tyrion Pimpslap
    Posted February 22, 2013 at 3:53 pm | Permalink

    Matthew Meunier,

    Who watches a show because of a poster? Buzz around the show and positive reviews generate viewers, not a poster.

      Quote  Reply

  95. Tyrion Pimpslap
    Posted February 22, 2013 at 3:54 pm | Permalink

    Jared,

    That wasn’t the tagline for season 2.

    Season 1: ‘You Win or You Die.’
    Season 2: ‘War is Coming’

      Quote  Reply

  96. Lex
    Posted February 22, 2013 at 3:55 pm | Permalink

    I gotta ask, WiC… do you truly like this better than the poster for Season 2? Compare them side by side, it’s no contest. One is a piece of art, the other is just a piece of crap. :)

      Quote  Reply

  97. Jack
    Posted February 22, 2013 at 3:56 pm | Permalink

    A very small dragon can cast a very large shadow

      Quote  Reply

  98. Khal-A-Bunga
    Posted February 22, 2013 at 4:00 pm | Permalink

    I don’t see any tag line on this poster, so I’m gonna’ assume that this isn’t the final poster. Anyway, it’s not great – pretty plain. But it’s also just a poster. I was more excited about that 11 second clip of the trailer.

      Quote  Reply

  99. Jared
    Posted February 22, 2013 at 4:00 pm | Permalink

    Tyrion Pimpslap,

    I knew that wasn’t the tagline. I was going to make a joke about the size of the dragon casting the shadow in the poster, but James beat me to it. Somehow, I forgot to delete the quote before posting, but I’ve since done so.

    Thank you, though. Sincerely.

      Quote  Reply

  100. Lin Beifunk
    Posted February 22, 2013 at 4:03 pm | Permalink

    Tyrion Pimpslap,

    Posters generate buzz, though. And there are plenty of great “Critics’ darling”

      Quote  Reply

  101. Posted February 22, 2013 at 4:03 pm | Permalink

    Tyrion Pimpslap,

    True, the quality of the show is ultimately what’s most important — BUT the key art/poster is what will sell a lot of paperbacks and sell DVDs and Blu-ray sets… The seasonal poster for a TV show is pretty damn important.

    If this truly is the actual season 3 key art/poster, HBO really dropped the ball… It’s embarrassing how boring and unprofessional it looks. I would be shocked.

      Quote  Reply

  102. Lin Beifunk
    Posted February 22, 2013 at 4:03 pm | Permalink

    Ah, shit. Pressed enter too early, lol.

      Quote  Reply

  103. Lin Beifunk
    Posted February 22, 2013 at 4:04 pm | Permalink

    Lin Beifunk,

    …”critics’ darling” shows that always struggled with ratings. 30 Rock, anyone?

      Quote  Reply

  104. Hear Me Roar
    Posted February 22, 2013 at 4:05 pm | Permalink

    Hmm … this doesn’t do it for me :|

      Quote  Reply

  105. Huge Floppys
    Posted February 22, 2013 at 4:05 pm | Permalink

    Hodor:
    Hodor??? :-( …

    I agree, should of been a picture of Hodors face

      Quote  Reply

  106. zod
    Posted February 22, 2013 at 4:10 pm | Permalink

    OT: NEW EPISODE TITLE REVEALED: Episode 23: Walk of punishment

    I bet this is the Sack of Astapor episode.

      Quote  Reply

  107. shane
    Posted February 22, 2013 at 4:14 pm | Permalink

    They should release a poster of a weirwood tree face with the red sap pouring out of the eyes. That would be a bad ass poster.

      Quote  Reply

  108. Nick_Scryer
    Posted February 22, 2013 at 4:15 pm | Permalink

    zod:
    OT: FIRST GOT EPISODE TITLE: Episode 23: Walk of punishment

    I bet this is the Sack of Astapor episode.

    Where’d you hear that?

      Quote  Reply

  109. Mariamb18
    Posted February 22, 2013 at 4:16 pm | Permalink

    NousWanderer:
    Are you sure this is the final, official poster? It looks remarkably unprofessional (typography aside).

    Yes, very unprofessional. This is very strange. It barely looks like a poster to me. Something’s not quite right.

      Quote  Reply

  110. Nick_Scryer
    Posted February 22, 2013 at 4:16 pm | Permalink

    Grant:
    Tyrion Pimpslap,

    True, the quality of the show is ultimately what’s most important — BUT the key art/poster is what will sell a lot of paperbacks and sell DVDs and Blu-ray sets… The seasonal poster for a TV show is pretty damn important.

    If this truly is the actual season 3 key art/poster, HBO really dropped the ball… It’s embarrassing how boring and unprofessional it looks. I would be shocked.

    While I agree to the most part, Every non book reader that I’ve shown to this to so far has loved it. Go figure.

      Quote  Reply

  111. zod
    Posted February 22, 2013 at 4:18 pm | Permalink

    Nick_Scryer,

    HBO’s schedule on their website, so I’m pretty sure it’s legit. ;-)

      Quote  Reply

  112. OhDanyBoy
    Posted February 22, 2013 at 4:18 pm | Permalink

    If this is the official cover poster, I agree with WiC – it is much nicer than Season 2. Season 1 is pretty much impossible to top. Season 2′s is just ugly – removing the hand for the DVD cover was a good move, but it still sucked. That’s why I got the Greyjoy cover.

    This season 3 poster, whether it is the real one or a teaser, is much more elegant and nice looking than the season 2 poster.

      Quote  Reply

  113. MedievalFantasy
    Posted February 22, 2013 at 4:19 pm | Permalink

    Hope this isn’t the final poster. It’s not bad, kinda cool actually, but it’s not something I want used on, say, the tie-in book and especially the DVD cover. I want something with a character, like maybe Robb or Jon.

      Quote  Reply

  114. Abyss
    Posted February 22, 2013 at 4:21 pm | Permalink

    I have to agree with the majority here: If this is the official season 3 poster it is not doing it for me. While the basic idea is nice (dragons are coming so to speak), it’s just too rudimental. Like Lex, I just can’t picture it on a DVD/BR box screaming “Buy me!” – Maybe they will change it for the box, the one for season 2 isn’t exactly the same either.

      Quote  Reply

  115. Turncloak
    Posted February 22, 2013 at 4:22 pm | Permalink

    Would have preferred to see a poster of Mance playing his instrument or Lord Tywin on the Iron Throne. Hell I’d even take a picture of Joffrey over this poorly done silhouette

      Quote  Reply

  116. Winter Is Coming
    Posted February 22, 2013 at 4:24 pm | Permalink

    It’s funny how the season 2 poster was universally panned on here and now everyone is remembering it fondly. Personally, I like this one better than the season 2 poster.

    FWIW, I sent an inquiry to HBO to see if this is the official poster or if maybe EW got it wrong and it is just a teaser.

      Quote  Reply

  117. AdrianAegon
    Posted February 22, 2013 at 4:25 pm | Permalink

    I think this a teaser poster… mainly because it does not have a tagline, and it’s quite simplistic.

      Quote  Reply

  118. Tereeza777
    Posted February 22, 2013 at 4:27 pm | Permalink

    This reminds me of the Shadow Animals that my dad used to make on the wall for my sister and I. It was cool for about 10 seconds, but then we couldn’t wait to go back to our dolls which were pretty and colorful – and looked like Daenerys, Missandei and Doreah. Dragons are cool – but they need some color – like some mean green eyes and fiery red and gold breath. Color me disappointed.

      Quote  Reply

  119. feyrband
    Posted February 22, 2013 at 4:31 pm | Permalink

    Tyrion Pimpslap: This is why I buy the sigil covers. I hated the season 2 poster so I bought the Lannister cover instead. I’m hoping for Stannis’ flaming heart sigil next year.

    same and same. I’d still like to get Targaryen and Greyjoy ones for a later season, as I got Stark’s for my S1 blu-ray. If I could get those 2, Stannis’ and something related to the Faceless Men, that would be amazing.

      Quote  Reply

  120. Dark Star
    Posted February 22, 2013 at 4:32 pm | Permalink

    Winter Is Coming,

    And really, what are the chances that EW is mistaken? NONE

      Quote  Reply

  121. Carne
    Posted February 22, 2013 at 4:32 pm | Permalink

    zod,

    I only see episode 21 on their schedule :/

      Quote  Reply

  122. The hounds pup
    Posted February 22, 2013 at 4:36 pm | Permalink

    The photo didn’t load properly on my phone, it only shows the wing which kinda looks like a boob (perfect for game of thrones)

      Quote  Reply

  123. jasonW
    Posted February 22, 2013 at 4:36 pm | Permalink

    I remeber not likeing the S2 poster last year, but just because it looked so different than S1 did and i like my poserts for movies and seasons of shows to look kind of the same. (nerdy yes and haha this is really the only show i care about the poster.)

    The crown works because it is the whole war of the 5 kings things it has grown on me, but this…

    If they are going to show the dragons, then show them. Have them be the focal point and showing.

    I do think the crying werewood would be awesome as someone suggested earlier.

      Quote  Reply

  124. The Black Crow
    Posted February 22, 2013 at 4:36 pm | Permalink

    A massacred wedding table would have been better.

      Quote  Reply

  125. Mirri Maz
    Posted February 22, 2013 at 4:38 pm | Permalink

    Winter Is Coming,

    I think the initial reaction to the season 2 poster was that it was a bit ugly but it still was eye catching and had some nice details. This is just an iffy shadow on a white background. As everyone else said its just too plain to be used as a cover fur a book or a DVD.

      Quote  Reply

  126. zod
    Posted February 22, 2013 at 4:38 pm | Permalink
  127. MedievalFantasy
    Posted February 22, 2013 at 4:42 pm | Permalink

    Maybe if it was the dragon itself and not its shadow, it’d be a little nicer. Although with the season being based off A Storm of SWORDS, I was hoping for something involving, yeah, a sword. Season 1 had the Iron Throne with Ned, as that was what it was based on, A Game Of Thrones. Season 2 had the crown, since it was A Clash Of Kings. This should involve swords or battles, not dragons. Save something like this for when A Dance With Dragons gets adapted.

      Quote  Reply

  128. Quowala
    Posted February 22, 2013 at 4:44 pm | Permalink

    zod,

    Or perhaps it’s do to with Theon ?

      Quote  Reply

  129. if it please
    Posted February 22, 2013 at 4:44 pm | Permalink

    The S2 poster wasn’t great. This is just plain awful. What is this? A shitty sketch of a dragon with a blur effect on it? Way to go marketing department! Another bullseye!

      Quote  Reply

  130. AdrianAegon
    Posted February 22, 2013 at 4:46 pm | Permalink

    Season 3. Episode 3. “Walk of Punishment”

    http://www.hbo.com/#/schedule/series/GAME+OF+THRONES/PMRS1663

    thanks zod :D

      Quote  Reply

  131. Ours is the Fury
    Posted February 22, 2013 at 4:47 pm | Permalink

    I like the idea of the poster, but the execution is really not interesting. :\

      Quote  Reply

  132. Carne
    Posted February 22, 2013 at 4:47 pm | Permalink

    zod,

    Thanks!

      Quote  Reply

  133. Dave Brownell
    Posted February 22, 2013 at 4:51 pm | Permalink

    this sucks. but to me this shows they put all their time, effort, and money into the show itself, and not wasting the money on advertising for a show that they KNOW millions of people are going to watch anyways
    They know that people have marked March 31st on their calendar alongside birthdays and weddings. It’s THAT important to people. I have NEVER heard so many people of all walks of life all bubbling with excitement for a TV SHOW to come out… Why advertise when u dont have to?

      Quote  Reply

  134. Hear Me Roar
    Posted February 22, 2013 at 4:55 pm | Permalink

    Ours is the Fury,

    Exactly.

      Quote  Reply

  135. Joan Català
    Posted February 22, 2013 at 4:56 pm | Permalink

    The Black Crow,

    A version of Da Vinci’s Last Supper with a corpse with a direwolf’s head sewn in place of it’s own.

      Quote  Reply

  136. if it please
    Posted February 22, 2013 at 4:57 pm | Permalink

    Dave Brownell,

    that is the worst logic i’ve ever seen. ANYWAYS, I hope you’re right?

      Quote  Reply

  137. Quowala
    Posted February 22, 2013 at 5:03 pm | Permalink

    Dave Brownell,

    The writers/ directors/ producers don’t have anything to do with advertising. There’s a whole department that deals with marketing the show. But perhaps they haven’t had as much money as previous years as its all been spent on the actual show…

      Quote  Reply

  138. Ours is the Fury
    Posted February 22, 2013 at 5:03 pm | Permalink

    If this was a teaser poster, I’d be alright with it. Still underwhelmed, but teasers aren’t a big deal. But the official one….ah this just isn’t eye-catching. It’s hard to imagine that EW made a mistake, though.

      Quote  Reply

  139. Tyrion Pimpslap
    Posted February 22, 2013 at 5:04 pm | Permalink

    if it please,

    It’s the shadow of a dragon. Like OITF said, the concept is actually quite good, but the execution wasn’t. The shadow should be darker and the ground should be red bricks/dirt.

      Quote  Reply

  140. Tyrion Pimpslap
    Posted February 22, 2013 at 5:07 pm | Permalink

    That cropped photo of the dragon’s shadow looks like the grainy Loch Ness Monster photo.

      Quote  Reply

  141. if it please
    Posted February 22, 2013 at 5:07 pm | Permalink

    Ours is the Fury,

    It’s not eye-catching yeah, also it’s just poorly conceived, poorly executed. This fails on every aesthetic level I can imagine. The blur effect almost gives me a headache, the wings aren’t even proportioned correctly. Someone should honestly be fired for this.

      Quote  Reply

  142. KevMS84
    Posted February 22, 2013 at 5:07 pm | Permalink

    Man, I swear last week at some point I saw a picture of the HBO tie-in for SoS, I think it featured the Iron Throne with a raven perched on it (or was it taking flight?)

    Or it may have been a crow.

    Anyway, I’ve been trying to figure out where the heck I saw it, but don’t have a clue. Didn’t pay much attention to it at the time as I was busy with something else.

      Quote  Reply

  143. Posted February 22, 2013 at 5:09 pm | Permalink

    It’s far better than last year’s poster in my opinion. Simple and graphic is far more tasteful and pleasing to the eye.

    I’d be far more likely to put that on my wall than season 2′s, or even season 1′s poster.

      Quote  Reply

  144. WildSeed
    Posted February 22, 2013 at 5:09 pm | Permalink

    A Storm of Shadows……..

    The image must be a clever shadow puppet, with the use of an obstruction nearby.

      Quote  Reply

  145. Watson
    Posted February 22, 2013 at 5:09 pm | Permalink

    Joan Català

    I don’t know that the direwolf reference needs to be there, but just a banquet with all the main players in attendance would be very nice. BSG did one like that and people seemed to really like it. Or if they want to do something like this, why not put multiple animals in the picture. Then we could endlessly debate the significance of their posture and positioning.

    This poster is almost fascinating in how underwhelming it it. I guess that’s something.

      Quote  Reply

  146. if it please
    Posted February 22, 2013 at 5:10 pm | Permalink

    Tyrion Pimpslap,

    Where is your eye even supposed to be drawn? To the title? To the dragon? Not arguing with you, just pissed that HBO has hired absolute morons.

      Quote  Reply

  147. AdrianAegon
    Posted February 22, 2013 at 5:10 pm | Permalink

    NEW! NEW! NEW!

    Ciaran Hinds, Gwendoline Christie and Rose Leslie are the new regular cast members… which means we will see their names in the intro :D … and since the last name in the list is Ciaran Hinds, I believe he will be the last also in the intro, with the “and” or “with” (the same way Peter Dinklage had in the first season.)

      Quote  Reply

  148. zod
    Posted February 22, 2013 at 5:14 pm | Permalink

    AdrianAegon,

    You’re easily excited, aren’t you? ;D

      Quote  Reply

  149. Posted February 22, 2013 at 5:14 pm | Permalink

    I think something like this:

    Would have been way better. Or something with Cat or Robb. Maybe this is one of those “The North Remembers,” posters? I hope so. This looks kind of amateurish. Like something you’d find a on forum.

    If they really wanted to go with dragons, they could have just done a huddled baby Drogon amidst the burning ruins.

      Quote  Reply

  150. Joan Català
    Posted February 22, 2013 at 5:14 pm | Permalink

    My imagined poster:

    MILD SPOILERS
    (seen from above) three swords, one bloody, one frozen, one flaming, laid down on a table with fallen goblets, broken dishes etc.

    Too suggestive?

      Quote  Reply

  151. Lauren
    Posted February 22, 2013 at 5:22 pm | Permalink

    That’s actually a pretty lame poster. It just seems like a lazy, quick!-we-gotta-crank-out-a-poster-design-in-5-minutes thing to me. I’m pretty disappointed actually. :/

    I hope this poster isn’t hinting something about the quality of this season’s show… o__o;

      Quote  Reply

  152. ebevan91
    Posted February 22, 2013 at 5:25 pm | Permalink

    KevMS84:
    Man, I swear last week at some point I saw a picture of the HBO tie-in for SoS, I think it featured the Iron Throne with a raven perched on it (or was it taking flight?)

    Or it may have been a crow.

    Anyway, I’ve been trying to figure out where the heck I saw it, but don’t have a clue.Didn’t pay much attention to it at the time as I was busy with something else.

    Nope. That was yet another re-release of AGoT.

      Quote  Reply

  153. Lauren
    Posted February 22, 2013 at 5:27 pm | Permalink

    MedievalFantasy,

    Great point. It seems as though the decision-makers on this project just didn’t put much thought into it.

      Quote  Reply

  154. Winter Is Coming
    Posted February 22, 2013 at 5:30 pm | Permalink

    HBO has confirmed to me that this is the official poster.

      Quote  Reply

  155. AdrianAegon
    Posted February 22, 2013 at 5:33 pm | Permalink

    zod,

    after months of almost drought, who wouldn’t be? :))

      Quote  Reply

  156. jasonW
    Posted February 22, 2013 at 5:36 pm | Permalink

    Winter Is Coming,

    that is crazy…

      Quote  Reply

  157. Tyrion Pimpslap
    Posted February 22, 2013 at 5:36 pm | Permalink

    Winter Is Coming,

    Hide the razor blades.

      Quote  Reply

  158. Posted February 22, 2013 at 5:37 pm | Permalink

    I’m glad it’s not just me who thinks that this poster isn’t very good. I definitely liked season 2 poster more, it was really cool, but this one doesn’t catch your attention, or it just didn’t catch mine. It looks like nothing special, just a shadow and a dragon, which is fine but not great, for me it has no story and I wouldn’t start watching GoT if I saw this poster not knowing anything about the show… I hope that it isn’t the final poster… I really do…

    EDIT: Ok, seems to be the final poster… Damn… I hope that the trailer will be better, the trailer for the trailer looked really cool :)

      Quote  Reply

  159. Tyrion Pimpslap
    Posted February 22, 2013 at 5:42 pm | Permalink

    Just as I thought, my non-reader friends/family love this poster. So for those worrying about viewers not being drawn to this, I’d say it is more us hardcore fans who are disappointed because it doesn’t look cooler.

      Quote  Reply

  160. M
    Posted February 22, 2013 at 5:51 pm | Permalink

    I don’t know why people think a poster needs to be in color in order for it to be interesting. I have plenty of black and white photos in my apartment and I don’t think they are “boring”
    oh well, can’t wait to come back tonight to see everyone bitching about the preview.

      Quote  Reply

  161. AdrianAegon
    Posted February 22, 2013 at 5:53 pm | Permalink

    Winter Is Coming,

    Well, this is sad… but I still hope this shadow poster is the shadow of the actual poster. Honestly now, it’s not eye-catching at all. Even the S2 poster, wich I didn’t like, was somehow atractive, and could be discussed about, but this one? I mean.. it’a a shadow!!! and even the wings of the dragon look weird.
    I know HBO has its strategy and so, but I really don’t get it! Everything this year with GoT S3 promotion seemes off, …out of sync. But trailer is finally coming, and I trust it will be great!

    Oh, and what is the time in America now? actually in how many hours will the trailer air? because in eastern Europe right now is 1 a.m. and sleep is coming..

      Quote  Reply

  162. feyrband
    Posted February 22, 2013 at 5:56 pm | Permalink

    Lex,

    i personally couldn’t stand last season’s. i was desperately hoping for house sigil box covers for the blu-ray because of it. this one is just ok for me.

      Quote  Reply

  163. Valdred Dethstorm
    Posted February 22, 2013 at 5:57 pm | Permalink

    Seriously?
    This is the official poster? No wonder they’re so silent and the marketing stuff has been on the low, if this is the kind of stuff they’re going to reveal.
    Honestly, I love Game of Thrones and I simply adore GRRM’s books, but this poster is crap. Boring and ugly.
    Let’s hope the actual season isn’t as bad as this terrible thing. As much as I like the show, I’m not going to celebrate half-assed efforts, like that raven teaser.

      Quote  Reply

  164. qwerty
    Posted February 22, 2013 at 6:04 pm | Permalink

    meh.

    to be honest, after the disappointing season 2, my interest in the show has significantly waned, and this poster is certainly not threatening to change that.

    season 1 was on the cusp of greatness. a lot of non-believers were won over by the unprecedented boldness of the series at the end and the show had a great buzz going for it ahead of season 2. but an uneven and at times cartoonish second season (literally, see shadow baby, WWs), replete with nonsensical developments (cat & jaime, jon & quorin, “where are my baaabiiiiieeees”) basically brought the show back down to genre fare, thus confirming the suspicions of skeptics that the series would not transcend the silly dungeon and dragon stuff.

    the show just isn’t the emerging pop cultural phenomenon it was a year ago, like say the walking dead, which has successfully elbowed its way into the zeitgeist despite significant issues. instead, the potential game of thrones has fizzled into a niche show for the fantasy crowd because of an unnecessarily messy season. disappointing.

      Quote  Reply

  165. sjwenings
    Posted February 22, 2013 at 6:05 pm | Permalink

    I kinda like it, but lacking any great innovative ideas, I’d rather take some clichè poster with just a mash up of all the biggest characters with, say Dany, Tyrion and Jon at the fore, some icy cliffs with shadows walking beneath them on the right side of the background and distant dragons flying on the left.

      Quote  Reply

  166. zod
    Posted February 22, 2013 at 6:10 pm | Permalink

    qwerty,

    Overreacting much?

      Quote  Reply

  167. qwerty
    Posted February 22, 2013 at 6:11 pm | Permalink

    the lackluster poster and the long-delayed teasers/trailers make one wonder if they gutted the promotional budget this year.

      Quote  Reply

  168. Michael Draycott
    Posted February 22, 2013 at 6:12 pm | Permalink

    Looking back, the official Season 2 poster was released around the same time last year, and was officially released by Entertainment Weekly.

    It’s such a basic looking poster! The more I look at it, the more I dislike it.

    I’d be surprised if this is seriously the only poster we get.

      Quote  Reply

  169. zod
    Posted February 22, 2013 at 6:16 pm | Permalink

    DB: It just says “official marketing”, Which it is. I promise you this isn’t the final official poster for season 3. WIC should contact HBO and have them clarify so people don’t mistake it for one.

    Winter Is Coming: HBO has confirmed to me that this is the official poster.

    DB… You promised me.. :-(

      Quote  Reply

  170. Michael Draycott
    Posted February 22, 2013 at 6:18 pm | Permalink

    Winter Is Coming,

    Did they confirm that it is THE official poster? Or AN official poster?

      Quote  Reply

  171. Boyintree
    Posted February 22, 2013 at 6:18 pm | Permalink

    If the title “Game of Thrones” was better made, with sparkles and effects like the others official posters, I could like it more, even with the crap’s rest. Despite of second season, which I don’t love, David and Dan has the chance to compensate with the wonderfull GRRMs history.

    I hope that simple official poster and the other poor teasers were made to hide the wonderfulness of the season. Different of season two, i sincerely hope.

      Quote  Reply

  172. Valdred Dethstorm
    Posted February 22, 2013 at 6:20 pm | Permalink

    Michael Draycott:
    Looking back, the official Season 2 poster was released around the same time last year, and was officially released by Entertainment Weekly.

    It’s such a basic looking poster! The more I look at it, the more I dislike it.

    I’d be surprised if this is seriously the only poster we get.

    If they continue to follow this road, for season four (if there’s a season four) we may as well have a white poster with just the logo slapped on it.
    This just reeks of laziness, something done in less than fifteen minutes. An actual baby dragon would’ve been better. Or a -darker- shadow. The way it is…looks really bland.

      Quote  Reply

  173. Erik
    Posted February 22, 2013 at 6:21 pm | Permalink

    It’s the worst poster I have seen ! It’s really ugly, too simple, created by a bad graphist, … i don’t have words to say how it’s bad.

      Quote  Reply

  174. Tim
    Posted February 22, 2013 at 6:31 pm | Permalink

    I know this isn’t fair, but… Imagine this was the teaser poster and blu-ray cover for season 1. And you’re trying to convince your friends who’ve never heard of GoT to start watching it. And all you’re showing them is the shape of a dragon on a generic stone texture. This won’t look like must watch television to them.

    This is HBO resting on its laurels. Which is fine because they’re well deserved. Just give me something else on the blu-rays.

      Quote  Reply

  175. ebevan91
    Posted February 22, 2013 at 6:38 pm | Permalink

    Tim:
    I know this isn’t fair, but… Imagine this was the teaser poster and blu-ray cover for season 1. And you’re trying to convince your friends who’ve never heard of GoT to start watching it. And all you’re showing them is the shape of a dragon on a generic stone texture. This won’t look like must watch television to them.

    This is HBO resting on its laurels. Which is fine because they’re well deserved. Just give me something else on the blu-rays.

    Well if you had any sense, you wouldn’t tell a friend to start watching with season 3.

      Quote  Reply

  176. Abyss
    Posted February 22, 2013 at 6:40 pm | Permalink

    I have to say I am confused. – Not pissed or anything, just confused…
    An actual digital artist can make that thing in under 15 min while eating breakfast, and they really thought it would do as official marketing art for HBO´s greatest hit series right now? – Honestly, I am confused…

      Quote  Reply

  177. Travis
    Posted February 22, 2013 at 6:40 pm | Permalink

    Would have been interesting to see all the kings swords on the cover for you know, A storm of swords, its far to early for the dance of dragons. Or at least the important swords.

      Quote  Reply

  178. Winter Is Coming
    Posted February 22, 2013 at 6:41 pm | Permalink

    qwerty
    the show just isn’t the emerging pop cultural phenomenon it was a year ago, like say the walking dead, which has successfully elbowed its way into the zeitgeist despite significant issues.instead, the potential game of thrones has fizzled into a niche show for the fantasy crowd because of an unnecessarily messy season.disappointing.

    While the rest of your comment is your opinion, you are wrong about this. The show is about to premiere its trailer on national television on a broadcast network. It is still being referenced on other shows regularly (Parks and Rec referenced it last night). Any news stories about it online generate a ton of interest.

    No, this show is very much still a part of pop culture.

      Quote  Reply

  179. Joshua Taylor
    Posted February 22, 2013 at 6:43 pm | Permalink

    AdrianAegon,

    The “and” will go to Dame Diana Rigg if they do that again.

      Quote  Reply

  180. Tim
    Posted February 22, 2013 at 6:45 pm | Permalink

    ebevan91,

    Sure. And I would just force them to watch the show, to hell with the poster.

    All I’m saying is: Back when HBO had to advertise season 1, they didn’t just put generic-fantasy-thing-A on generic-stone-texture-B. Obviously, the show is now in a position where this is all they need to do. Which is comforting to know. Just not pretty to look at.

    EDIT: Still, I’m gonna give them the benefit of a doubt and say that maybe what they had originally planned didn’t work out for some reason – and this was a last minute, temporary alternative. Which would give me hope for the BD cover.

      Quote  Reply

  181. Joshua Taylor
    Posted February 22, 2013 at 6:45 pm | Permalink

    I hope HBO gets grilled by fans at comic con on the weak marketing campaign for this season.

    It just makes no sense at all.

      Quote  Reply

  182. Valdred Dethstorm
    Posted February 22, 2013 at 6:52 pm | Permalink

    Joshua Taylor:
    I hope HBO gets grilled by fans at comic con on the weak marketing campaign for this season.

    It just makes no sense at all.

    Quite right, I agree.
    This is “THE season”, where, you know, they should put their very best effort.
    I sincerely hope all their sleeping in laurels and slacking off won’t come back to bite them in the ass, but if that happens they won’t be able to say they didn’t see it coming.

      Quote  Reply

  183. Arvin
    Posted February 22, 2013 at 6:56 pm | Permalink

    More looks like a drake kite than an actual dragon… SMAUG IS COMING!

      Quote  Reply

  184. ducky
    Posted February 22, 2013 at 7:03 pm | Permalink

    This poster is kind of blah.

    So far the marketing campaign for the third season has been underwhelming.

      Quote  Reply

  185. Atreyu
    Posted February 22, 2013 at 7:06 pm | Permalink

    I’m really not sure how a miniature wyvern’s shadow is supposed to sell reissues of A Storm of Swords with HBO-themed covers. But, what the fuck do I know?

      Quote  Reply

  186. Cary Storm
    Posted February 22, 2013 at 7:09 pm | Permalink

    Atreyu,

    You saw a wyvern? I saw a bunny rabbit that was in the process of exploding.

      Quote  Reply

  187. Bunny Way
    Posted February 22, 2013 at 7:09 pm | Permalink

    Now if the shadow of the dragon had been reflected in a bashed helm on the ground, or a pool of blood, or a skull, we’d be getting somewhere. It seems kind of incomplete as it is.

      Quote  Reply

  188. Tyrion Pimpslap
    Posted February 22, 2013 at 7:10 pm | Permalink

    qwerty,

    You could not be more wrong. Game of Thrones season 2 averaged close to 11 million total viewers per episode. That is with HBO only being available in 30 million homes in the US. Also, it was the most pirated show in the world last year. There is not a more popular show in the world right now. That is what differentiates GOT from other shows, it is a worldwide hit.

      Quote  Reply

  189. Tyrion Pimpslap
    Posted February 22, 2013 at 7:13 pm | Permalink

    T-Minus 5 hours until everyone can bitch about the trailer, and in return I will bitch at them, and then I’ll be bitched at for bitching at the bitchers. Game of Thrones, don’t you just love it!?!?

      Quote  Reply

  190. Atreyu
    Posted February 22, 2013 at 7:17 pm | Permalink

    Bunny Way,

    Your jealousy at not being the model of the exploding rabbit is sooooo transparent.

    Other than that, completely agree.

    Or, maybe, it’s a kind of Rorschach test. I see a wyvern. Therefore, I am strong in spirit but plagued with deadly halitosis. Cary sees a rabbit, therefore he is soft and cuddly, but tender shoots fear him.

      Quote  Reply

  191. Tyrion Pimpslap
    Posted February 22, 2013 at 7:18 pm | Permalink

    qwerty,

    Game of Thrones’ second season breaking HBO sales records:

    The heavily promoted DVD title was released earlier this week. The company reports that the first day moved 241,000 units, which is 44 percent higher than the first season’s initial sales and represent the biggest first-day numbers ever for an HBO home video release. HBO also sold 355,000 individual episodes via digital downloads, up 112 percent from season one. Given the more intense home video interest for season two, it wouldn’t be surprising if the show’s ratings surpass last season’s numbers when the show returns next month.

    Source: http://insidetv.ew.com/2013/02/22/game-of-thrones-dvd-sales-breaking-hbo-records/

      Quote  Reply

  192. Christicle
    Posted February 22, 2013 at 7:19 pm | Permalink

    It’s pretty obvious that not much went into this – planning, brainstorming, designing, nothing. There’s no real concept, it’s just a shadow of a dragon flying, and any designer work their spit could turn this thing out in under an hour (depending on how much work the shadow required.)

    Also, the font looks cheap and the lack of margins is kind of weird.

    Strange. But maybe they think the show is at a healthy spot of marketing itself.

      Quote  Reply

  193. Lin Beifunk
    Posted February 22, 2013 at 7:19 pm | Permalink

    qwerty,

    Why is society so down on genre? This isn’t really directed towards you, but towards everyone in general. Why, exactly, IS genre so “silly”? I never understood why the sudden presence of witches or dragons or sentient boats or whatever suddenly takes away from a story. In the hands of a bad writer, maybe, but GRRM & co. put tales of humanity first.

    (Though the WWs were in the first fifteen minutes of the entire show, to be fair, so I’m not sure why anyone’s dropping for that. From the onset it was clear: this is fantasy, not made-up history — mainstream beware!)

      Quote  Reply

  194. Darquemode
    Posted February 22, 2013 at 7:22 pm | Permalink

    I don’t care for it much, but it really did not bother me overly much since I assume there would be a yet-to-be-released poster that would be the Seasn 3 BD/ DVD key art. If this in fact is the Season 3 key artI am more tan a bit disappointed….

    Looks like I will definitely be buying Best Buy’s Seasn 3 exclusive house sigil cover!!

      Quote  Reply

  195. Atreyu
    Posted February 22, 2013 at 7:24 pm | Permalink

    Someone upthread mentioned this is craptacular offering was the product of GIMP. They give the artists too much credit. MSPaint all the way.

      Quote  Reply

  196. Hilda
    Posted February 22, 2013 at 7:26 pm | Permalink

    Kinda lame!

      Quote  Reply

  197. Patchy Face
    Posted February 22, 2013 at 7:36 pm | Permalink

    Sorry guys – I love this. But totally a Dany fan girl

      Quote  Reply

  198. Posted February 22, 2013 at 7:40 pm | Permalink

    i dont get, why it had to be the shadow of a dragon..

    the whole black shadow issue about drogon killing the kid is in mereen i think, so its waaaay to early for that

      Quote  Reply

  199. Lin Beifunk
    Posted February 22, 2013 at 7:41 pm | Permalink

    Roger König,

    Think Astapor. A trade.

      Quote  Reply

  200. King of the North
    Posted February 22, 2013 at 8:05 pm | Permalink

    I am one of the few it seems that favors this poster over S2. We can all agree that Ned on the throne was badass but I feel that this is good foreshadowing of Dany’s season being better than last. Also, as aforementioned in previous comments, I think that they’re attempting to sway non-book readers away a bit from the big moments that take part in Westeros this season so the impact can be greater when those character’s stories pan out.

      Quote  Reply

  201. House Snow
    Posted February 22, 2013 at 8:15 pm | Permalink

    I guess I’m in the minority too, I definitely like this one better then season two. I can understand people not loving it, but I don’t get the negative reaction either.

      Quote  Reply

  202. Valdred Dethstorm
    Posted February 22, 2013 at 8:24 pm | Permalink

    House Snow:
    I don’t get the negative reaction either.

    …Seriously?

      Quote  Reply

  203. Tyrion Pimpslap
    Posted February 22, 2013 at 8:33 pm | Permalink

    Valdred Dethstorm,

    Well, I don’t think most expect people to get so upset over a poster. People actually think this poster and the promo material so far portends to a lesser quality show. Someone should tell them that the production team and HBO’s marketing team are not the same.

      Quote  Reply

  204. Pointy End
    Posted February 22, 2013 at 8:33 pm | Permalink

    Wait, I don’t get it. Does that mean there’s no tagline this year?

      Quote  Reply

  205. Richasaurus
    Posted February 22, 2013 at 8:35 pm | Permalink

    wow uh, that is a pretty pathetic poster

      Quote  Reply

  206. Zack
    Posted February 22, 2013 at 8:36 pm | Permalink

    I….kind of like it?

    None of the posters for this show have been the sort where I go ‘OMG I must have this on my wall’ but this doesn’t seem any better or worse than the norm. I dunno. It’s cool.

      Quote  Reply

  207. Darquemode
    Posted February 22, 2013 at 8:37 pm | Permalink

    With just a tiny amount of effort the poster could have been so much better…

    I just combined the Date Tease poster and the idea of the Dragon silhouette and did this in about 10 minutes. I woul think HBO could have done muh better in just an hour or two!

    https://securecdn.disqus.com/uploads/mediaembed/images/439/5111/original.jpg

    Oh well, I still think posters are unimportant for the most part as far as marketing goes. I wlll be annoyed if that lame dragon silhouette is on my Season 3 Blu Rays though…… The fact this has no tagline on it makes me wonder if there will be another official keyart poster with the Season 3 tagline released soon.

    Bring on the Kimmel!

      Quote  Reply

  208. Dave
    Posted February 22, 2013 at 8:41 pm | Permalink

    Tyrion Pimpslap,

    Exactly. It’s one thing to not like it, a perfectly understandable opinion. Even disappointment is a little strong, but to each his own. I’m confused why so many are pissed off or outraged. Could it be better? Of course, but contrary to popular belief around here HBO does in fact want the most possible people watching when the show starts, they aren’t purposely spitting in the audience’s face or something.

      Quote  Reply

  209. Aegon Librarian
    Posted February 22, 2013 at 8:48 pm | Permalink

    Import grunge texture onto a white background in photoshop, cs2 will do. set opacity to about 20%. import an image of the dragon from season 3, or have a child draw one. draw around this dragon and fill with gray. now gaussian blur, say 5 pixels. okay you’re done !

    this whole seasons marketing and imagery has been sadly lacking. i kept wanting to like it, but its just so bloody cheap and nasty. hoping the trailer knocks my socks off.

      Quote  Reply

  210. bgap
    Posted February 22, 2013 at 8:52 pm | Permalink

    I’m usually pretty forgiving. Even gave the raven teaser a pass. But sorry, this is not good. While I like the idea of the shadow of a dragon, they didn’t pull it off here. Maybe if there was the shadow of the other wing, or sharper definition of the silhouette. Definitely need to go back to the drawing board for this one.
    ETA Just saw Darquemode’s post above. Yep. Much better!

      Quote  Reply

  211. Aegon Librarian
    Posted February 22, 2013 at 8:55 pm | Permalink

    I am a fan of the ‘less is more’ sometimes, but this is just all less.

      Quote  Reply

  212. Zack
    Posted February 22, 2013 at 8:56 pm | Permalink

    Darquemode,

    That is actually quite a bit better and makes the real one look like a rough outline.

      Quote  Reply

  213. Posted February 22, 2013 at 9:21 pm | Permalink

    Lin Beifunk:
    Roger König,

    Think Astapor. A trade.

    Of Course, but i was talking about the thing in mereen, where drogon kills that kid of the farmer and they call him the dark or black shadow

    because its a shadow on the poster ;)

      Quote  Reply

  214. Lex
    Posted February 22, 2013 at 9:31 pm | Permalink

    Winter Is Coming:
    HBO has confirmed to me that this is the official poster.

    I’m in disbelief…

      Quote  Reply

  215. Lex
    Posted February 22, 2013 at 9:33 pm | Permalink

    Joshua Taylor:
    I hope HBO gets grilled by fans at comic con on the weak marketing campaign for this season.

    It just makes no sense at all.

    I’m seriously scratching my head… I can’t figure it out. Did they fire their entire marketing department to save money? The teasers, and this poster, have been amateur and bland at best…

      Quote  Reply

  216. KG
    Posted February 22, 2013 at 9:50 pm | Permalink

    Uh ….

    Hahahahaha Oh man, that’s dreadful.

      Quote  Reply

  217. Lexyvil
    Posted February 22, 2013 at 9:54 pm | Permalink

    I expected swords for a S3 Poster… I hope it’s not too late for them to change it, since the Dragons don’t have a big part yet…

      Quote  Reply

  218. BiiaCX
    Posted February 22, 2013 at 9:55 pm | Permalink

    I see a lot of people projecting their hate towards Daenerys into the poster. Not so sure about that. But I have to agree with the other reason for the dislikes: the lack of color and the blurry shadow. They did a good thing, Dany is a popular character – and I have to say that, so far, she’s the most popular one – and using her as a marketing strategy is pretty clever. But the poster is boring and very poor.

    Although I do find it funny how some people in the comments are so sure of the fact that people will grow to hate Daenerys over the course of the series/books and the show should be aware of that. I’ve read all of the five books and still love her. I know a bunch of people who love her too. So don’t be so sure about the fact that a few fanforums, Westeros.org (and a bunch of sexist fanboys) and YOUR opinion reflect on the rest of the audience. The opinions are much more divided than it seems. So yeah, I do think that using Dany was a good idea. Still, terrible poster.

      Quote  Reply

  219. xFire and Bloodx
    Posted February 22, 2013 at 10:02 pm | Permalink

    i really liked the poster for season 2, it perfectly showed the whole symbolism of the war of kings. i dont like this poster at all, it makes the show seem all about the dragons, and danys story line… which is isnt. With season 1 it was good to have ned as he was the main character. But now there isnt really one ‘main’ character. Also is there a quote or something? like from s2 “war is coming”

      Quote  Reply

  220. Valdred Dethstorm
    Posted February 22, 2013 at 10:10 pm | Permalink

    Darquemode,

    WOW!
    That’s so much better looking. If this was the original poster, then I’d be very delighted. Really, really loving it.
    Honestly, the marketing department efforts have been half-baked at best.

      Quote  Reply

  221. Tyrion Pimpslap
    Posted February 22, 2013 at 10:41 pm | Permalink

    Darquemode,

    That definately pops more, but it is no longer a shadow. It’s more like a batman type silhouette. HBO was clearly going for a dragon’s shadow on the ground. I just wish they would have given more detail to the ground so that it looks like red dirt/bricks. I would slightly darken the shadow, but not by that much.

      Quote  Reply

  222. Quowala
    Posted February 22, 2013 at 11:06 pm | Permalink

    qwerty,

    The only people that think that season 2 was messy are book fans. Non book readers loved season 2. And many book readers as well.

    Like WiC said, some of what you said is your opinion but everything else just isn’t true.

      Quote  Reply

  223. Darquemode
    Posted February 22, 2013 at 11:06 pm | Permalink

    Tyrion Pimpslap,

    There is a lot that could be done with the dragon shadow. So much…
    AlI did was use the Date Tease background, darkened the dragon so it showed on the darker background, made the edges glow, and then cut/pasted the air date and the GoT Logo.

    I like the idea of it on the ground (or a burned Astapor market), but I did not want to put much time into it honestly. XD

    I always liked the idea of different character on the throne for each season. As each season’s main player rises in power they get the throne cover. The first 5 or 6 seasons would have created themselves – Ned, Robb, Joffrey, Stannis, Cersei and then Dany.

    I was never a fan of the Season 2 poster honestly, but in the end I did ike the crown part they used on the BD disc set! I have faith that HBO will release something more grande soon… In particular a poster with a tagline for the season.

      Quote  Reply

  224. Hunter
    Posted February 22, 2013 at 11:08 pm | Permalink

    Golly, what the fuck is HBO doing this year? That trailer better be murder because aside from releasing a handful of character photo’s their promo campaign has been one massive boner parade.

      Quote  Reply

  225. Nicole
    Posted February 22, 2013 at 11:35 pm | Permalink

    I really don’t understand why people are freaking out over a poster. But I am 28 and therefore way way way way too old to get upset about such silly things as a poster for a TV show.

      Quote  Reply

  226. jons
    Posted February 22, 2013 at 11:57 pm | Permalink

    A ten year old with photoshop could have done a better job

      Quote  Reply

  227. ACVG
    Posted February 23, 2013 at 12:10 am | Permalink

    hey wheres the slogan???

      Quote  Reply

  228. Posted February 23, 2013 at 12:14 am | Permalink

    I liked the previous posters. I’ve found every trailer to be pretty good at worst, great at best. I have no problem with this poster being Dany-centric.

    I just think it’s ugly.

      Quote  Reply

  229. Aegon Librarian
    Posted February 23, 2013 at 12:17 am | Permalink

    its not about judging one poster over another at this late stage of the game. the season 3 promo stuff has just been lackluster and awful as the legion of fans complaining about it clearly shows.

      Quote  Reply

  230. Jentario
    Posted February 23, 2013 at 2:04 am | Permalink

    To be honest, I don’t like it : /

      Quote  Reply

  231. Stannis
    Posted February 23, 2013 at 3:04 am | Permalink
  232. loco73
    Posted February 23, 2013 at 3:32 am | Permalink

    Hey…Dany’s children have surely grown! Why is everybody fretting so much, its just a poster?! I am sure there will be more to come. Besides what’s so bad about this one? The dragons do come into play more and more so on that note, I think that it is quite appropiate for what is to come…

      Quote  Reply

  233. Mike Chair
    Posted February 23, 2013 at 7:30 am | Permalink

    Looks like something I would have done … on a previous Macintosh computer … which was actually the first ever Macintosh computer … back in 1984. You know, before there was color and when 72 PPI was boss.

      Quote  Reply

  234. Hear Me Roar
    Posted February 23, 2013 at 12:45 pm | Permalink

    No tagline … yet(?) Interesting.

      Quote  Reply

  235. Katherine
    Posted February 23, 2013 at 2:39 pm | Permalink

    I hope this is teaser, because it will look awful on DVD bluray disks. It’s black and white, I am not going to say that it’s horrible but it is really really bad for show such as Game of Thrones.

      Quote  Reply

  236. Posted February 23, 2013 at 3:20 pm | Permalink

    Really not a fan of this poster. It just lacks impact, especially compared to the previous two. With all that is coming this season, this just seems really underwhelming. As a designer who sits through crits daily, looking at a wall of designs to pick the best options, I just have to wonder what else was on their wall that lead them to this…

    I made a couple posters this morning just to see what I could do in a couple hours (no way they spent more time than that on this)

    http://rewind-me.deviantart.com/art/Game-of-Thrones-Season-3-Poster-356007159
    http://rewind-me.deviantart.com/art/FlamingSword-Poster-356008283

    not saying they are amazing, but I gave it a shot, using some suggestions from around here and from friends.

      Quote  Reply

  237. Azi
    Posted February 25, 2013 at 12:04 am | Permalink

    I’m… not sure what to say. I mean, maybe this was the product of some sort of weird group-think situation and they all convinced each other this was a good poster (I hope so, it’s upsetting to think it might be laziness). I seriously can’t believe this is Season 3′s poster. If they are that out of ideas, money, time, what-have-you, for the love of all that is good, come to the fans. We may nit-pick and freak out on them and each other, but we love this show and there are people out here who would have loved to put some time and effort into making a poster for this. It’s Game of Thrones. It’s Season 3. C’mon, HBO, you guys are better than this. You proved that Season 1.

      Quote  Reply

  238. Abyss
    Posted February 25, 2013 at 1:04 am | Permalink

    Jen Snow,

    Wow, I say they are amazing and certainly a lot better than the official one (imho). I especially like the first one, would hang it on my wall in a blink of an eye.

      Quote  Reply

  239. Joshua Taylor
    Posted February 25, 2013 at 3:48 pm | Permalink

    Umm has anybody seen the GoT ad in the New York Times yet?

    I think HBO DOES know what their doing after all…

    http://i.imgur.com/1xvtzEL.jpg

      Quote  Reply

  240. susan
    Posted February 27, 2013 at 11:00 pm | Permalink

    while i do find the shadow of the dragon to bland for me, it’s alright. now for the weak promotions for season 3. as a person who is half way into reading the 3rd book, i think i understand why there are many teasers. book 3 is the book where a lot of things happen and a lot of cool twists, violences, emotion shockers, and who’s on who’s side. hopefully you book readers should understand why the promotions are weak now. HBO doesn’t want to spoil or show to much for the TV viewers. the trailer is a minute long and as TV viewers, they probably don’t really understand what WILL happen. people who had read book 3 knows what happened. that’s what i’m believing with the promotions and people please do NOT ruin for the people who hadn’t read the books. There are to many plot twists that will happen and it will ruin the experience for the TV viewers. how would you like if something you love finds major spoilers that you didn’t want to know yet? think about it people.

      Quote  Reply

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