Love it or hate it, piracy has become a huge topic of conversation surrounding this series. So much so, that HBO’s President of Programming Michael Lombardo recently addressed the issue in an interview with EW.
“I probably shouldn’t be saying this, but it is a compliment of sorts,” Lombardo said. “The demand is there. And it certainly didn’t negatively impact the DVD sales. [Piracy is] something that comes along with having a wildly successful show on a subscription network.”
The show is currently, on a per-season basis, the network’s top money-earner despite widespread piracy of the show, the executive confirmed. “If you look at aggregate of international and DVD sales — which are the two revenue streams we look at since we’re not selling it domestically on another platform — yes, absolutely, in terms of shows we have on now,” Lombardo said.
Along those same lines, HBO CEO Richard Plepler spoke with Tech Crunch and echoed many of Lombardo’s sentiments. Plus he gives quite a rousing endorsement for season 3.
UPDATE: Those pirates continue to compliment Game of Thrones as the season 3 premiere is smashing download records, according to TorrentFreak.
Winter Is Coming: Biggest takeaway from this? The fact that Game of Thrones is now HBO’s top-earner. The issue of piracy must seem pretty inconsequential when the show is so profitable.