Marketing

Game of Thrones season 4 official poster revealed

HBO has just sent over the key art for season 4 of Game of Thrones. Check it out!

Season 4 official poster

Winter Is Coming: I really like the image of the crow with the swords. Not crazy about the gradient background though. But overall, it is a striking poster. And it looks like they are officially going with “All Men Must Die” as the tagline for this season. What does everyone else think of the poster and tagline?

198 Comments

  • Well … alright. Somewhere in the range of the S2 crown. I seem to like the style of their character posters better than the official season posters, too bad.

  • I just LOVED it. Perfect for this season. A crow with swords and an icy background is perfect for the focus on the Wall this season will get, with the third eye as a bonus.

  • I enjoy that it isn’t as generic as some of the past ones.

    ***in the books, Daenerys doesn’t say “we are not men”, she understands the proverb to refer generally to all men and women, but points out that they need not die today; tonally its different.

    And for once, a comments section free of wanton hodoring.

    EDIT: Damn it, josh!

  • definitely better than the last 2. But, I miss the cinematic awesomeness of the Season 1 poster with Ned on the Throne.
    I had a dream before Season 1 came out of framed copies of each season lining my wall. Alas, that dream has died.

  • This fits in with the matching art for TV/Book.
    S1 featured a throne for “A Game of Thrones.”
    S2 … crown for “A Clash of Kings.”
    S3 had three swords (with the dragon shadow) for “A Storm of Swords.”
    And now S4 completes the “Storm of Swords” story with more swords!

  • GeekFurious:
    Looks like something you could make in Photoshop in an hour.

    Hardly. The crow to sword art would take a good while to composite together . Last season’s poster was one that would have literally taken an hour to do in Photoshop though.

  • I have mixed feelings about this poster, but it’s much better than the last year poster. I just dont like the white background and the fact that it says “All men must die” , “Valar Morghulis” would have been better imo.
    Anyway, much better than last year’s so…

  • I like the idea of combining the crow with the swords… but with such a sloppy execution it just looks silly.

    The crow’s head isn’t even in the right angle to the wings.

  • I really like the idea of it, the iconic Throne itself breaking apart as the three eyed raven looms over it with epic line All men must die that truly tells the story of the upcoming season. Ideally it should also read Valar Morghulis but yeah… Overall I like the idea, execution could have been better.

    I like it as the official S4 poster, but like last year, not as a Blu-Ray Cover. All the official posters have been the DVD/Blu Ray cover so far so that’s not cool :(

  • Definitely better than the S3 poster.

    And it certainly has an ominous tone. Definitely communicates that lives hang in the balance this season. I’m not wild about the angry raven/crow as the focal point but I understand its significance.

  • i like it a lot. people are gonna nit pick but whatever.. it’s miles better than last year’s poster. the golden crown from season 2 is still my favorite.

  • I know Valar Morghulis is used a lot in the books, but i think they should keep it specific to Arya and her storyline in the show. Using it as a tagline for every character poster doesnt really work in my opinion and should only be kept for Arya (i was also a little annoyed that they gave Tyrion a ‘list’ in the last episode of season 3, it felt like they were taking away something special to Arya and giving Tyrion something he didnt need)

  • The idea of the crow with its feathers/swords is really good, but I don’t know. The overall is pretty cheap/ugly. The crow really looks photoshopped and the background is just too simple. They could have put North of the Wall scenery with woods or mountains in the background.

    I just can’t imagine buying season 4 dvd with that on the cover. I will most certainely buy an alternate cover (STANNIS!!!!). Season 3’s poster now totally looks awesome.

  • Umm…

    I have no objections to using the raven as an image, but I really don’t like the hand drawn quality, how it looks like a cartoon.

  • Well. It’s definitely striking.

    (I’ll never not find that three-eyed crow/raven silly looking, unfortunately. That really worked better as a book image.)

    Andrew,

    definitely more computer- than hand drawn, but it does have a comic art quality, I agree.

    I hope that doesn’t mean yet another Graphic novelization is upon us, this time of the show.

  • Walter Harrow:
    I know Valar Morghulis is used a lot in the books, but i think they should keep it specific to Arya and her storyline in the show. Using it as a tagline for every character poster doesnt really work in my opinion and should only be kept for Arya (i was also a little annoyed that they gave Tyrion a ‘list’ in the last episode of season 3, it felt like they were taking away something special to Arya and giving Tyrion something he didnt need)

    Sorry, if it sound stupid or stuff but:
    Which list do you mean? :o

  • I’m with Winter is Coming. Really well done, but not digging the gradient background. If they wanted to give it an “icy” vibe, they could have used, well, ice.

  • Winter Is Coming,

    The crow definitely took time and I think the crow is awesome. The rest of it, you literally could do in half an hour in photoshop. Gradient, add noise, add in type, go to effects and create bevel, awkwardly layout said type, done!

    I actually think the Crow would look good on the textured white background from last year, with that layout for the date and HBO logo and then use the actual game of thrones logo instead of just “GOT” and then just make the “All Men Must Die” a little smaller.

  • It may look better with a different background. The white/blue background makes it look pretty meh.

  • SM4e,

    remember in the finale, when Tyrion and Sansa went on their little stroll through the park? He memorized the names of the people who laughed at them, and she asked him if he had a killing list. Personally, I didn’t see that as taking away from Arya. *shrugs*

  • Nick_Scryer:
    I really like the idea of it, the iconic Throne itself breaking apart as the three eyed raven looms over it with epic line All men must die that truly tells the story of the upcoming season. Ideally it should also read Valar Morghulis but yeah… Overall I like the idea, execution could have been better.

    I like it as the official S4 poster, but like last year,not as a Blu-Ray Cover. All the official posters have been the DVD/Blu Ray cover so far so that’s not cool :(

    Overall, this is my favorite poster since Season 1. That one is unlikely to be topped – the image of Ned sitting on the Iron Throne has become too iconic (and to be fair, while I wasn’t a fan of either the Season 2 or Season 3 posters initially, they’ve grown on me over time). I love the way that the Three-Eyed Crow transforms into a storm of swords – it’s a cool stylistic idea, and a clever nod to the titles of two of the books from which this season will draw a lot of its material. I agree that the background looks a little flat and cheap, but that’s a minor issue for me.

    I have to agree that I have a hard time seeing this as the official cover for the Season 4 DVD/Blu-Ray – it doesn’t seem commercial enough. However, three years of precedent suggest that we probably will see some variation of this as the standard cover (obviously there also will be special editions). Most likely the “All Men Must Die” tagline will be either omitted or moved to the lower part of the box to make room for the title of the series at the top.

  • Satin:
    SM4e,

    remember in the finale, when Tyrion and Sansa went on their little stroll through the park? He memorized the names of the people who laughed at them, and she asked him if he had a killing list. Personally, I didn’t see that as taking away from Arya. *shrugs*

    Ah, I remember that. I didn’t see it as overtaking Arya’s list either; for me it seemed more like joking about them with Sansa.

  • Am I the only one who really loved the hand and the crown of season 2? Maybe I have a shitty taste for posters. I think this one is really perfect for this season. Just the tagline that is a bit out of place. The background isn’t lazy, it represents the Wall, where most of the action scenes will take place.

  • It’s not a terrible poster. Better than the season 3 one that’s for sure. I still like the seasons 1 and 2 posters the best.

  • I hate it.
    I loved the characters posters but this one is just plain ugly.
    My god what a disappointment………….

    I can’t believe one second that this is the poster for the best season ever of Thrones.
    I wasn’t expecting something “good” but this is way worst than I imagined.
    I will pretend it don’t exist. For me the official poster is the characters one.

    I really feel sorry to sound like a troll, I wish I was trolling but no it just don’t work.
    The crow with all the swords was a good idea but badly done.
    With this poster and the season 3 one, I expect nothing for the rest of the series concerning posters.

    I hate complaining.

  • Nezzer,

    Yeah, I love the Season 2 poster. I loved the army shadowed on the crown, I liked the bold colour scheme, and the hand made it suitably dramatic.

    The only one I haven’t liked so far is Season 3’s. It was just too bland (even though the dragon shadow worked well for advertising purposes)

  • cosca:
    Nezzer,

    Yeah, I love the Season 2 poster. I loved the army shadowed on the crown, I liked the bold colour scheme, and the hand made it suitably dramatic.

    The only one I haven’t liked so far is Season 3′s. It was just too bland (even though the dragon shadow worked well for advertising purposes)

    Same here. Season 3 was just a dragon shadow on a white background. Now that was lazy. This one has much more style and has actually something to do with what happens in the story this year.

  • I didnt think the official art could get worse that a dragon’s shadow on grey, but HBO has proved me wrong.

    Season 1: Ned on the Throne. Spooky= Alright. Works good

    Season 2: A hand grasping a crown with reflection of a battle in the crown= Very cool

    Season 3: Dragon? Good idea! How about a Dragon’s shadow instead?= Boring. (although the NY Time 2 page spread and the shadow being branded on sides of buidlings was a cool usage)

    Season 4: A 3-eyed raven pooping swords? O_o

  • Very forgettable. Honestly, it looks like something you’d find in the 500 page of digital art at Deviantart (not saying there’s there’s not some good stuff in there).

    Ugh, this is going to be the S4 packaging for gods’ sake. I don’t like it :(

  • Satin:
    SM4e, remember in the finale, when Tyrion and Sansa went on their little stroll through the park? He memorized the names of the people who laughed at them, and she asked him if he had a killing list. Personally, I didn’t see that as taking away from Arya. *shrugs*

    So Sansa recognizes a killing list. Perhaps Arya had a killing list even before they left Winterfell and that Sansa was aware of that one.
    – The person that made me get out of warm bed and stand on a cold floor
    – The person that ratted on me swiping a sword from the armoury
    – The person that ratted on me for entering the crypts
    ….

  • Yes. This is good. I hated season 3’s poster, but THIS is good. The only thing I don’t like is the white/blue background. It could have been ten times better if it was black.

  • Voodoo death raven.

    If the background wasn’t so plain it would be awesome. As it is it’s just cool. I agree with the sentiment that they should’ve had an ice background to tie into the big events happening this season at the Wall.

  • Unusual. I kind of like it. In a way the illustration style sort of reminds me of the covers of the Prince of Thorns series by Mark Lawrence. It is very much “fantasy art” and quite different from previous ads. And I kind of like they are giving the 3-eyed raven The Last Greenseer, former Master of Whispers, and former Lord Commander of the Nights Watch a place right up front.

    Also, some earlier ads had these like flaming wings flapping IIRC- I could never tell if they were supposed to be dragon wings or raven wings, but from this picture, I guess the latter. As they say, “dark wings, dark words”.

  • What I want to know is if there will be AFFC tie-in book this year with this art on it? This poster and the title go great, even if it’s a raven, but still. Since season 4 is mainly the last half of book 3, with some 4 and 5 sprinkled in, I don’t think there will be a tie-in.

  • Qualifier: I’m generally fairly positive about all things Game of Thrones and how HBO is doing it.

    But this is crap.

  • It’s funny, that I didn’t like last season’s poster because it didn’t have enough detail in my opinion. Now however I think there’s too much detail. It looks waaaaaay too much like a heavy metal band album cover.
    Seriously the marketing this year. Vines, the badly CGI:d teasers, giving away major plot points in the trailers (viper vs the mountain and Tyrion in chains), valar morghulis as a tagline, character posters with pictures the from previous seasons and now this.

  • I don’t understand all the whining about the posters. Only Season 3’s was weak, and that is because it was part of a larger marketing gimmick instead of a stand-alone poster. I think the raven looks awesome (love the literal storm of swords falling from it) and don’t get why people are fixating on the color of the background and other trivial crap. What were you all expecting? Or would some people complain regardless of what the poster was?

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  • Winter Is Coming: Hardly. The crow to sword art would take a good while to composite together . Last season’s poster was one that would have literally taken an hour to do in Photoshop though.

    Last season’s poster was elegant in its simplicity, and had an intrinsic artistic value even if a bit too abstract. This looks like someone’s 12th grade art project.

  • MedievalFantasy,

    Actually, that would make a lot of sense- it IS called “A Feast for Crows” and it would also explain why no cover had been released yet, even though the tie-in edition is only a few months away.

  • So does this mean that it’s gonna be on the season 4 boxset? That was the case for season 2 and 3’s posters, I think.

  • I like this poster, better than the last. But I would have rather that they find a better tagline. Do you think that they are going to use it for the cover of A Feast For Crows like they did for the others ?

  • Lord Stannis’s Soul,

    Last season’s poster was lazy and boring. It only really worked when placed on top of other things (the dragon shadow in the middle of the newspaper was awesome, and on the building) but on its own it was pretty bad. This one is much more elegant and detailed. It feels like they actually spent some time on it. It could have been better, but it also could have been a lot worse (as proven by the season 3 poster).

  • The idea is awesome, the result… Not so much. The background sucks ass and the raven itself could’ve been cool if we were talking about a graphic novel version of the saga. And I’m being nice about it, too.

  • Can someone photoshop a black background behind the raven and the words? I’m sure it would be much better that way.

  • I have read the books, but I still think the tagline is nice for the entire season, not just certain story arcs. It really gives off this ominous feel that “shit is about to go down” and that many people will die. It makes me think that season will leave a huge impact on the Got-universe.

    And the crow itself does not need to be directly related to the tagline. For me, the crow represents the possibility of a growing magical presence in the show. It’s also a nice nostalgic nod back to the “crow that became a throne” in the Season 1 teasers. The swords also gives a nod towards the swords of the Iron Throne, and they make me think of swords as in battle, as in: this season will feature war!.

    It’s good poster!

  • I do like the crow and the blue background – Don’t like the huge font on “All Men Must Die” and the white background – but do like better than the S3 poster. Really like the TD posters – would be good to have something more character driven I think.

  • The background is lazy, but the image of the 3EC with swords is okay, and I love the tagline. How can anyone complain about the tagline? It fits perfectly with the series, even in the common tongue.

  • Well, it’s not bad, but I was expecting something more KL related. I guess the iron swords are there to connect to the IT, but the crow is what draws your eyes. All three of them :P

  • Incest & Wargin’,

    The graphic novel look is my main problem with it too. All in all it looks all right, but GoT isn’t a graphic novel series, it’s life action (can’t think of a better term right now), the official season poster should represent that.

  • It’s alright. I’m glad they tried something abstract that shows the leap from Storm to Feast/Dance, but I hope they use something different for the DVD cover. It beats my idea of just having a crossed greatsword and spear, or the tips of the iron throne covered in blood.

  • Lord Davos,

    People love violence and death in media though, it’s a big draw. And if anyone had watched the show the past few seasons, they would see that it’s a grim show. I don’t see the problem.

  • The “All Men Must Die” thing has to stop now, honestly. It’s ridiculous how much they’re playing up something that is only mentioned 10 times in 5 books. 5000 pages of source material and it’s only mentioned 10 times.

    Plus they added the weak line of “But we are not men” which completely destroys the actual meaning of “All Men Must Die” anyway. The line isn’t talking literally about males. Bah. Whatever.

  • I think they should have consulted with YvyB and her Deviant Art. She would have done better, methinks :)

  • I would have put a chalice of wine in the middle of a table covered in a virginal white table cover and instead of cutlery I’d put a sword and a spear on one side and a arrow and a chain on the other one. Not so ominous, but it would make people curious as to why is this so neat looking when GoT is anything but. It’s like luring Hansel and Gretel in the witch’s house.

  • Doug,

    The term is awesome and fits perfectly in the world GRRM has created. I’m glad that the show has latched onto it, and I don’t obsess over a joke Daenerys made about it in season 3. It’s better than “Words Are Wind”, which was used 10 times in every chapter of ADWD, if we are going by how often a term appeared in the books.

  • I love it! (No, you could not do the hand-drawn three eyed raven-slash-iron throne in Photoshop in an hour – major eye roll)

    It made me think of the gorgeous Mad Men Season 6 poster.

    They’ve definitely made the decision to have a new design every year it seems, rather than adhering to an ‘artwork formula’ to put thematic variations on every year. I think that’s a smart move. Why? Think about it – imagine years from now, the show is in it’s seventh season, and they were still doing variations on the posters from seasons 1 and 2. One, it would be exhausting to come up with interesting-enough variations. Two, it would be boring. Three, it wouldn’t bring in any new viewers.

    The interesting question is, will this also be the DVD Box Art this time? I would hope so – I would love the look of this on my shelf – but it doesn’t say ‘Game of Thrones’ so perhaps they’ll come up with separate artwork for the DVDs (or maybe they’ll just add the title under the crow).

    The design is arty, interesting, intruiging, and more likely to bring in new viewers I think. If you hadn’t heard of the show, and you saw this at a bus stop, you’d stop for a second, stare at it, and go, ‘huh?’ The gamble is that you’ll be intruiged enough to look up what ‘GOT’ stands for.

  • Only for those who have already read the fifth book :

    I really start to believe that “All men must die” is what the children of the forest want. The three-eyed raven here is threatening, and it looks like it is the one screaming “All men must die”. Bloodraven is a greenseer of the children of the forest, and they control the white walkers in order to bring the doom upon all humans in Westeros. To reclaim their land. The show has also depicted the connection between white walkers and crows. Dark wings, dark words : Valar Morghulis.

  • The swords thing is very cool, Overall Its an ok looking poster, although some could argue that they could have made it more sophisticated for a multi-million dollar show with huge following.

    But also keep in mind that it is a poster and its supposed to be attracting attention easily so the simplicity of background is probably there to achieve that…

  • 38 days to go. I don’t think I’m gonna make it. Someone hold me!

    I’m ok with the poster. At least there’s some detail to the bird instead of just a silhouette.

  • I didn’t know disliking the S2 crown was a thing. It’s not my favorite (Ned wins. Flawless victory…), but it certainly suited the series.

    I’m bothered by the gradient too, as well as cutting off the sides of the wings. Then again, all-white may have made it too similar to the S3 dragon shadow (which I was never too crazy about except in the context of the de facto Blu-ray packaging, which has the benefit of material gloss and texture).

  • Lord Davos,

    If you’ve watched 3 seasons of GOT and you are turned off by the phrase then this is the wrong show to watch. I can’t comment on TWD, as I don’t watch, but one of the main appeals for most casual viewers of GOT is the fact that no character is safe. Calling it the main appeal is an exaggeration, as dragons and tits are clearly the main selling point, but the mortality rate is solidly in the top 5.

  • You guys just love to witch and moan.

    A flying crow with a third eye, resembling the iron throne, falling apart as swords fall from under its wings… Great concept. The design itself is really nice and I feel the stark background only puts emphasis on the object itself. The notion of putting more images in the background would only detract from the boldness of the image.

    All men must die is just a line they’ve taken from the show that plays off where season 3 ended, the red wedding, where many a character died… Who knows who’se next? (We do.) All men? Everyone? that’s a great marketing move in my opinion. The show will have so many more viewers this year because they simply want to see just who will die this year.

  • Doug: YvyB

    I think “in-universe” Dany is aware of the actual meaning of the phrase “All Men Must Die” referring to “men” as in the whole human race. But similarly to how we, in the real world, use puns to make jokes and get points across with “clever word play”, I also believe the characters of Westeros are capable of this.

    She said that only to make a nod to Missandei that she was not planning on them getting killed, and that she had something planned for someone else.

    Lastly, I like using the phrase as a tagline for this season. It gives off an ominous vibe and makes it feel like this season will be truly climactic with many characters dying.

  • Eek. I love what they tried to represent here and it definitely makes me think Bran and Jon immediately, which is great after having Dany constantly thrown at us as the poster girl for GOT. However….. it looks like something fan made. I’m really confused

    Edit: Poster girl was a bad term to use on a discussion about a poster. Just to be clear, I know Dany was only featured (metaphorically) in the season three poster, I meant the term as it is typically intended.

  • I like the ideas behind the poster far more than the execution.

    Another lacklustre effort I would say. But then the only poster that has impressed me thus far was for season one.
    Meh. I doubt it will pull in any new viewers but it isn’t going to stop people watching it so it’s hardly the end of the world. Just seems a wasted opportunity is all.

  • Okay so I haven’t read all the comments so sorry if this has been addressed but guys lighten up this is so much better than season 3

    and stop with the “IT SHOULD HAVE BEEN VALAR MORGHULIS!!!” shit because this is global fucking marketing and it’s supposed to draw strangers who don’t happen to speak high valyrian into the show

    PS does the season 2 crown poster remind anyone else of a tambourine? Oh… just me

  • The season three dragon poster may have been a little iffy, but I don’t think this poster is even in the same realm as the other three… Again, love the idea but this is not a poster for a multi-million dollar franchise. It’s really, really.. bad. I don’t think we’re being picky. It doesn’t look anything like the scale of the other three.

  • Tyrion Pimpslap,

    You posted it as the main appeal, then tits and dragons.
    Maybe they should market more dragons killing people, if that appeals.
    Or nude promos. Show off the precious few minutes they have every season.

    Sometimes, i just wish the writers put all the deaths, sex and monsters in the first episode of the season. Maybe GoT could get some less whiners because people dont have to worry about spoilers and when the dragons are coming. The writers might get some appreciation then.

  • Doug,

    Valar Morghulis is a trademark line for the series, and it resonates well with the overall theme. The “but we are not men” line didn’t ruin the original since it was merely a fun little word-play by Dany. It wasn’t literally meant to imply that all woman mustn’t die.

    “You win or you die” was said once in the series. What a terrible tag line for season one!

    Seriously, your logic is flawed as fuck.

  • The poster is good. Better then last year. And the year before. Plus we have again a tagline. Just one thing. Shake the colors a bit. The grey and the ice white were also last year.

  • I don’t have any tattoos, but if I did, it would be this 3 eyed raven with sword feathers spanning my entire back.

  • Okay I just read all the comments and I’m so exhausted by all the complaining, are you guys not exhausted by your complaining?

    This is a mass media poster, it’s made for the mindless masses and affects the show in no way. You’re saying it’s not sophisticated and clever enough? Did you see the s3 poster?

    Not to mention this is a nod to Jon and Bran, which is something I’d never expected and is great! I’ve heard so much complaining about Bran being ignored and Dany being thrown at everyone. Well here you go.

    And then it also ties in the Iron Throne, a Storm of Swords and a Feast for Crows. Clever. And “all men must die” is great for advertising to the mindless masses, because a lot of people only heard about this show after the red wedding internet/news frenzy.

  • I think the Season 2 one is still my favourite. The first one with Ned on the throne was good too, but this one is ‘okay’. I like the symbolism on it, with the swords falling down from down the raven. It’s a nice idea, but yeah in case of quality you would expect something better.

  • House Mormont,

    The background color and the typeface of “All men must die” just ruin it.
    It looks very cheap for one of the most expensive TV shows ever, no ?

    Also “G.O.T 4.6 at 9” on the right made the poster empty.

    I guess it’s just a poster but whatever…

  • Winter Is Coming: Hardly. The crow to sword art would take a good while to composite together . Last season’s poster was one that would have literally taken an hour to do in Photoshop though.

    Yes, obviously it would take a bit longer than an hour. I was being facetious.

  • House Mormont:

    Not to mention this is a nod to Jon and Bran, which is something I’d never expected and is great!

    And then it also ties in the Iron Throne, a Storm of Swords and a Feast for Crows.

    ^
    This.

    Got high hopes for the wall storyline this season. As for Bran’s…Still hoping beyond all hope that we’ll still get Coldhands. I want the mysterious self-aware ice zombie to make it in. :I

  • It’s wayyyy better than last year’s dragon shadow (first time I bought one of the alternative covers). I quite like the raven and the swords.

    That being said, there’s something a bit off. I think it is indeed the awful background. This could look so much better with a cinematic background (The Wall, the throne room, or even a textured map of Westeros).

  • Ozymandias,

    if it wasn’t dumbed down and overly striking then it wouldn’t be an advert would it.

    you can’t fit the complex and dynamic political fantasy landscape of one and a half continents into the centrepiece of a poster can you

    it’s surprisingly clever in my opinion

  • If I am completely honest it’s a stupid thing but the only complaint I have about Game of Thrones is the lack of consistent style across it’s covers.

    I liked the first two seasons covers and the third one was a dragons shadow which was okay, however this one is completely different from the rest. The crow and daggers is a nice design however the gradient in the background is just rubbish in my opinion.

    That being said – it is just a cover, and I will still love this T.V. show nonetheless….just not a fan of their covers. :)

  • Like everyone else said, this isn’t very good. It looks like a rushed product with not much thought and effort. Definitely doesnt depict the epicness this season has in store.

  • arden,

    No I thought it looked good. Season 1 is the winner by far tho.
    The Season 4 Poster is looking even more atrocious on IMDb, so so dull.

  • This is a perfect example of a great idea with terrible execution. It looks like they gave it to the intern designer, or it was rushed to production after a breakdown in client/agency communication and the HBO marketing manager for Thones gave it approval while he was drunk at the bar after viewing it on his iPhone.

    Someone really dropped the ball on this. We (the fans) deserve better. Now excuse me while I try and get the taste of vomit out of my mouth…

  • it is all D&D’s fault *sarcasm*

    kidding aside, the crow/swords have much details if you view the full blown poster… I like it!

  • OMG that’s bad ! I don’t see that as a official poster at all, maybe a teaser poster… I can’t imagine that on the BR cover or on a book tie-in. The bckground just seems too empty and blank. The raven with swords is kind of a good idea but it looks silly IMO.

    I liked season 1 poster but I don’t think it was that good also, it was an easy poster too and I always found cheap just to put a character like that. My favorite is the season 2 poster : that crown in flames was so good for the War of the Five Kings and Stannis’s arrival. I liked the season 3 poster, I thought it was bad at the beginning but it grows on me, I loved how they used it in marketing and it actually looks good on the BR cover. But that…. I hope they’ll use the characters posters more for advertising (that I found uglier than the Chaos posters of last year btw). Could they change it (the reactions are bad in general) ?

    I like the tagline tough, even if Valar Morghulis was better but I suppose the majority won’t understand Valyrian.

  • Ludo,

    I think you are absolutely correct. Very foreboding; that’s why I love it. Maybe not the best execution but what they are eluding to with this is the route I expect the series to follow… D&D are def on the same track with GRRM, as far as giving us clues if you are looking for them.

    When reading the books I had my suspicions but then I read this… http://gameofthronesandnorsemythology.blogspot.com/2013/05/lokis-tricks-children-of-forest.html… and was sold

    Potential Spoilers at the link

  • What this poster lacks is a nice portion of bloody red – afteral, black and red are a match made in heaven (or was it hell?). Very much like the swordy crow though, so had the gradient included tints of red, I would have been 100% satisfied.

    Edit: Winter, in the first line you say this is the “Key Art” – any chance the final poster will still look different?

  • Ludo,

    I may be wrong but I thought the CoF were who showed the humans how to use dragonglass against the Others? So how do they “control” them now?

    Where is Annara Snow when you need him?

  • I like it a lot, but like a conspiracy theorist I’m weirdly finding myself thinking about reasons as to why they chose this particular image… They’re deviating more and more from the books, and they’ve cast the three-eyed raven so… is there a secret message or maybe I’m thinking way too much into it.

  • A Secret Baratheon,

    Indeed they do. I guess it gives us something to quibble over while we wait (another month!)… but really a show’s promotional material, especially its posters, have next to nothing to do with how its actual content will play out.

  • Grynthaline,

    I have to admit right away that I didn’t come up with this idea, but it seems sound to me – it’s an allusion to both ASOS and AFFC: a crow (yes, a raven, but stay with me for a moment) bursting forth from a storm of swords.

    A Secret Baratheon,

    If it were different I’d be sure the robots have won.

    Seriously, though, you can be critical of something without being a total naysayer… I admit it’s probably not what’s happening right now. I guess everyone is simply impatient for the show to start.

  • Hmmm…first impression was that it looks cartoonish/graphic novel-ish, blue background and all. But after reading the comments, I have decided that if they stamp the raven with swords image on a plastic slip sleeve like S3 (maybe dark grey or blue) in shiny or slightly metallic black ink, it could be a cool dvd/br cover. Using the image on different backgrounds, much like last season (which would explain the awful grey-blue sharp gradient we see here–yuck!), then it’d be ok. Like the raven is flying at your face like Orell’s eagle does to Jon. Not bad. Not awesome. Meh.

  • Anyway, I just realised do the three swords on the ground in the S3 cover represent the three deaths at the Red Wedding? Robb, Cat, Talisa.

    A nice parallel is the storm of swords falling from the crow, as there are a storm of deaths this season…

  • Not graphically stunning or arresting, but the initial message, at least in my POV is:
    The 3-eyed crow is dominant; destroying the Iron Throne, scattering its power and reducing its significance.

    Perhaps I’m reading too much into it. The foreboding image with the caption – All men must die.

    The purpose of the 3-eyed crow is still a bit of a mystery, but the elements of this poster together – the crow, the destroyed throne, and the statement – are thought-provoking to this Sullied. What is the connection?

  • The poster is alright if you have seen the show, and especially if you read the books. My main problem with it is that I don’t think it will make people who haven’t seen it start watching. The S1 and S2 posters were brilliant, and the S3 at least was effective in its simplicity and would make people (read geeks) say “oh, that show has dragons, I might give it a try”. This poster, though…

    I don’t actually mind the “All Men Must Die” slogan, though, as it is quite fitting for this season. I think I would love it much more, though, if not for Daenerys’ “we are not men” line from S3, which I think ranks among me least favourite lines from the entire series.

  • It’s ok, probably the least best poster they’ve done in my opinion. The background is pretty boring but the crow is cool.

  • Turncloak,

    I have to agree with Rygar here. I read no farther than:

    What is Ragnarök? It is, quite literally, the song of ice and fire.

    I’m sorry, but it isn’t. I don’t have to read the whole essay to say that. I’m sure there are parallels, but that proves nothing. It’s an old trick in the field of comparative literature. Take two huge works and sherry pick whatever supports the point you’re trying to make. ASoIAF and the myth of Ragnarok are both so enormous, of curse you’ll find similarities if you look for them…

  • its ok. I hope it’s not gonna be the image for the blu rays though. I really liked the regular season 1 and 2 blu ray covers, but season 3’s wasn’t that great so I went with the Lannister once since it was red. So hopefully this won’t be the one for season 4 or if it is, Best Buy will do different houses or other special covers.

  • Darkstar:
    OFF TOPIC, but Jason Momoa’s new show , The Red Road, premieres tonight at 9:00PM EST on Sundance. I will take any opportunity to watch that man. Just…..swoon

    Darkstar,
    swoon is right – Jason was talking about his new show the other day and he said: “Most people don’t know that I wear clothes, I have a brain, and I can smile.” Sounds like it might be good. And, as an added bonus, your brother Gustaf (Skarsgård) comes on at 10 pm in “Vikings” :)

  • Abyss,

    It does have some leaps of logic and it isn’t airtight but there are some really cool connections that GrrM must have made too. The connection between Jaime and Tyr is really interesting, though I`m sure this guy isn`t the first person to come up with that. Also that a wolf (Fenrir) bites of Tyr`s hand. I like the idea that Jaime and Bran might meet again, so that`s one reason I dig some aspects of this guy`s theories. His connection of Walder Frey to Freyr (god of among other things fertility) is a nice catch too.

    As for the COTF`s motives, I`d check out the Heresy threads on AFOIAF to see some cool interpretations of the info we`ve gotten on them. While there are leaps of logic there too, I hope the series goes in that sort of direction and has Bran and the Starks in general as potentially dark forces.

  • The worst poster yet conceived for this great tv show, the only cool part was that of the feathers turning into swords. The background sucks and the image for the crow itself is terrible, you’d think the budget would have been enough for a halfway decent poster rather than this 15 minute photoshop effort. BIG THUMBS DOWN HBO, please create something more deserving of this show, and please don’t place this artwork on a Bluray next year.

  • Turncloak:
    Arya Dunyett,

    I think Lord bloodraven and the children of the forest are up to something sinister. U should read this theory http://gameofthronesandnorsemythology.blogspot.com/2013/05/ragnarok-song-of-ice-fire.html?m=1

    That’s the one that thinks Jaime is Tyr, right? Jaime isn’t Tyr. Even if we say the similarity of both having one arm is enough, Jaime’s isn’t bitten off by a wolf, it’s hacked of by a mercenary (book version). And no, comparative literature doesn’t work this way, sorry, you cannot just take two texts and smash them together until they fit.

    I’m sure Norse mythology influenced ASOIAF, not least because Scandinavian Sagas influenced LOTR, but there are obviously multiple sources that inspired Martin, many of them more directly.

  • Greenjones,

    Bran and Jaime meeting again is something that would seem necessary to happen, because Jaime pushed Bran out of the window, you don’t need a connection to Fenric and Tyr for that. (btw, I don’t think it will happen necessarily, since these elements are the ones GRRM likes to subvert, but that Jaime will have to deal with this particular deed directly at some point seems a safe bet. Lying about Tysha came back to bite him, too, after all, and that didn’t even happen during the storyline.)

  • Greenjones,

    As I said, I don’t doubt there are similarities and you are right, doing such essays can be entertaining as a mental exercise. I would even go so far as to say that it’s fairly likely that GRRM is somewhat inspirited by the myth of Ragnarok, it’s one of the great stories of mankind.
    But to start your essay by saying that Ragnarok “is, quite literally, the song of ice and fire.” is absurd. Ragnarok is about the fight between Gods and giants. ASoIaF is about… – Well we don’t even know what exactly ASoIaF is about, it isn’t finished yet.

  • I’m looking forward to seeing fan rehashes of this. Mayhaps I’ll try my hand this weekend if I can find a high res file.

    EDIT: Never mind – Jen Snow beat me to it :-P

  • I’m sure that 85% of the people complaining would hate it no matter what. They literally get off on being negative. And yes, I mean the actually masturbate while the whine.

  • I like the concept, not thrilled with the text… in the common tongue. Somehow for me, reading it this way is also screaming “VENGEANCE!”, or an evil association with the three eyed crow, who until now has seemed to be a force guiding Bran into… something good, or at least better… than simply vengeance. I dunno. For me it was way beyond ASOS before I started to consider the possibility of a dark future for Bran. I wonder if more of my unsullied friends will begin to feel an ominous future here (most of them actually want Bran to have some happy ending and walk again, be a little lord of Winterfell….. sheesh.)

    And tho I’m not entirely sold on any one of the various theories, I tend to agree with those above who suggest that the poster is laying some possible clues for an epic monsters v. men outcome.

    Lastly, I think casual fans are now going to really be looking for everybody to die this season, and may not be so surprised when some of these deaths occur. Then again, maybe not… because of how they happen.

  • ALL MEN MUST DIE – a clue?

    Interesting…in Season 3 ep 3 when Missandei says to Dany “Valar Morghulis” and Dany responds “Yes, all men must die… but we are not men!” Dany is talking about the strength of women/they’re not the same as men/girl power moment etc etc …

    Spoiler : All Men Must Die – Catelyn Stark is NOT a man…. I wonder if this is subtle hint to Stoneheart

  • WestEssos,
    Lysa Arryn is also not a man! Maybe this is foreshadowing her being revived as Azor Ahai and winning the iron throne?

    Seriously though, that “We are not men” line was one of the worst in the entire series.

  • Ser Tahu,

    And wouldn’t that be just the kind of twist NO ONE WOULD EXPECT :) Perfect.

    WestEssos,

    As for “a clue”… I think the words Valar Morghulis mean little and less about Catelyn, Dany, Missandei, specifically…. You can see that, yes? Dany’s line to Missandei is really just a girl power moment, imo (as well as a clever drop for the fans)… I don’t think the words in Martin’s world have anything to do with gender. It is just a truth of life that has become a common figure of speech, particularly for those from across the Narrow Sea. It is also a type of mantra for a certain group of assassins. Life is in some ways, black and white after all. Flip of a coin, every day, for everybody.
    What I was referring to was the decision to show these words (in common tongue! sigh… really my only gripe about the posters) with this imagery. There are several theories around regarding the… battle for the future of MANKIND
    .

  • House Mormont:
    Okay so I haven’t read all the comments so sorry if this has been addressed but guys lighten up this is so much better than season 3

    and stop with the “IT SHOULD HAVE BEEN VALAR MORGHULIS!!!” shit because this is global fucking marketing and it’s supposed to draw strangers who don’t happen to speak high valyrian into the show

    PS does the season 2 crown poster remind anyone else of a tambourine? Oh… just me

    I agree in the simplicity of the design, and it’s potential effectiveness to draw in these “mindless mass”. Opium dens are happenin in asshai by the shadow, btw!

    But………. you could also make it way more EPIC by using the words VALAR MORGHULIS instead. These are some of the only words people all over the world actually identify with in the same way. It’s new to everybody getting involved. And it’s more like the cool factor… help your brand. Spread the word in High Valaryian. I would buy the fucking poster and hang it in my living room if it said VALAR MORGHULIS. But ALL MEN MUST DIE is off putting, and negative. I don’t want to have that talk with my 5 year old any more than I have to. Really just the one place I would offer a suggestion. Maybe the season four cover flips languages on either side…… with that holographic sleeve action the lady Ashara came up with. I guess that would be a huge deviation for the traditional design… so probably ain’t gonna happen. Oh well.
    At the end of the day what really draws more people in is those who enjoy and/or geek out on the show telling their friends and family and then they get into it. The entertainment/culture media does it’s work, as it will… gotta have the HYPE MAN!
    The posters are part of this; just a more subtle reminder, tying in to an image.

    VALAR MORGHULIS!

    Oh, and I just had a terrible image of Bob Dylan getting his tongue cut out in the Red Keep.
    I’ll have you to thank for that :)

    Didn’t anybody tell him not to touch that crown?

  • Mmmh, I do not like it much. I think it is pnot as epic as the show deseves. But I like the Fact, that there is thought about the wall and the Nightswatch, as much as the war and even Bran and the Three-Eyed-Crow. It’s nice to have all of that in one poster.

  • I like the concept, but not the way it’s made. They should have worked a little more on it. The 2nd season in a row, that the official poster disappoints me.

  • Episode titles, anyone? Looking for episode titles here.”Kingslayer” for episode 3, please.

  • Rygar,

    I’m not sure about this. Jon found the dragonglass near the fist of the first men, inside a black cloack of the Night’s Watch. I don’t remember the Children of the Forest speaking about dragonglass, but I may be wrong.

    Even without the Ragnarok mythology, a lot of evidence appears in the book regarding the connection between the Others and Bloodraven. The children of the forest have been expelled from their land and have to live underground, it would not be surprising for me if all they want now is vengeance. It doesn’t sound very “Martin” to present a nice ancient mysterious pure race that forgives everything. I think the crows are nearly all controlled by Bloodraven. When they attack the wight, it is just in order to gain Sam’s trust.

    And I like a detail that I remember in the last chapter of Arya in ASOS. A crow is following her. I’m certain that this is Bloodraven (this master spy who has 1000 eyes and 1) and that he has also a plan for the little girly warg.

    I also think that the faceless men have a connection with the Children of the Forest (faceless, isle of faces, weirwood trees, weirwood door in the Temple of Black and White, etc…). We know that Euron hired a faceless man to kill Balon. And the sigil of Euron is, well… one eye with some crows around. There is clearly something here. Something very intricated between all these protagonists (and maybe more of them, the red priests in particular).

    And do not forget that he tells Bran that from now on “the darkness will be your home”, or something like that.

    I think D&D clearly hint something with this poster.

  • Hmmm. I like it… Don’t *love* it. But I like it.

    Definitely FAR better than last season’s horrible dragon shadow poster. Compared to the dragon shadow, this thing’s a masterpiece. :)

  • Shannon,

    I feel like they should just take it and start using it. I don’t need to get paid or get credit. Just the satisfaction of knowing that it was mine would be enough. Haha.

  • I agree with Ludo and some of the others who see this poster as a hint to the mythology of the aSoIaF universe. This world is, after all, breaking apart as “Winter is Coming”. I also see seasons three and four as compromising of each aspect of ice and fire. Season three was Fire or Dany’s season, hence the shadow dragon poster. Season four will be the Ice part, or Jon part, thus a three-eyed crow (Bran beyond the Wall), with falling swords ( the battle at the Wall ). It could even refer to the North Remembering… A connection between Jon and Bran also jumped out to me, but it is more based on my own personal theories as to Bran’s role in Jon’s fate in tWoW.