Quick Hits: Blinkbox sales surge, Game of Thrones at the Edinburgh TV Festival, and Westeros inspired wine
By Lightbringer on in News.

Here are a few bits of recent news to round out your Saturday.

The fourth season of Game of Thrones has been a huge success, becoming HBO’s most watched show ever, and continually breaking piracy records. Now Blinkbox is reporting that the arrival of the latest season on their digital streaming service has been just as successful.

Season 4’s first week on Blinkbox garnered 60% more sales than Season 3’s opening week, and sales of Seasons 1-3 have seen a 47% increase since the latest season became available. All of George R.R. Martin’s A Song of Ice and Fire novels have also claimed the top spots on Blinkbox Books.

Blinkbox has made a habit of marketing their Game of Thrones offerings creatively. Last year they installed a 40ft dragon skull on the Jurassic coast, and this year they released an ad featuring dragons chasing a golfer, and of course, the Pugs of Westeros.

On the success of Thrones’ recent sales, Blinkbox COO Adrian Letts commented: “The buzz around Game of Thrones this year has reached fever pitch and that’s translating into sales. At blinkbox we are passionate about offering a brilliant entertainment experience for customers and the combination of the latest titles with attractive offers powered by our relationship with Tesco is a great formula.”

 
The Edinburgh International Television Festival has announced that this year’s programming will include a Game of Thrones panel.

HBO programming chief Mike Lombardo will head the panel, which will take attendees behind the scenes of the series, and provide unique insight into its production. They promise that more talent involved in the series will be announced as additions to the panel very soon.

The festival will run from August 21-23.

 
Sydney-based advertising agency Common Ventures has announced an indulgent new side project: The Wines of Westeros.

Created by a team of passionate fans, the collection of 12 wines were inspired by their favorite characters and houses. Each bottle features a simply designed sigil and is accompanied by a clever description. The Arryn reads: Sweeter than the milk from a mother’s teat, this drop offers an escape from the insanity of the Vale. Control your temper and tread carefully – it’s a long fall through the moon door.

The collection offers a variety of wines to choose from including Sauvignon Blancs, Pinot Noirs, Merlot, and more. Jane Burhop of Common Ventures told PSFK, “The reds are all associated with the houses that are head strong and robust. The whites on the other hand are more cunning, perceptive and mysterious.”

The wine will be supplied by Australian wineries, and Burhop explains that the bottles could be seen as collector items, or as a way to enhance the viewing experience. “Whether this becomes a coveted item for the fans or a bottle that is opened with every episode, this wine is made to be drunk with friends and to help soften the blow of the shock and heartache as our favourite characters are slowly killed off.”

The wines are available for pre-order now, costing around $20 AUS per bottle, and are expected to arrive just in time for Season 5.

 
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10 Comments

  1. The Dragon Demands
    Posted June 28, 2014 at 8:32 pm | Permalink

    Every week on here it’s the same thing, “a new drink inspired by Game of Thrones”! Like “Lannister Chardonnay” etc. Slapping “Lannister” on the front doesn’t make it “Game of Thrones”.

    Make a god-damned fake “Arbor Gold” or “Dornish Red” flavor, and I will pay money for it. Gold should taste sweet, Dornish red sour.

    Same thing with Lord of the Rings: “Hey kids, buy our Lord of the Rings brand ham sandwich!” — idiot. Sell a fake “lembas bread” that looks vaguely like the movie prop.

    Or I’m just not going to buy it.

  2. Wonderwailer
    Posted June 28, 2014 at 9:35 pm | Permalink

    Jesus Christ,

    My goodness, in the grand scheme of things, does it matter? If you don’t like the content don’t read it.

  3. King Stannis
    Posted June 29, 2014 at 3:04 am | Permalink

    The Dragon Demands:
    Every week on here it’s the same thing, “a new drink inspired by Game of Thrones”!Like “Lannister Chardonnay” etc.Slapping “Lannister” on the front doesn’t make it “Game of Thrones”.

    Make a god-damned fake “Arbor Gold” or “Dornish Red” flavor, and I will pay money for it.Gold should taste sweet, Dornish red sour.

    Same thing with Lord of the Rings:“Hey kids, buy our Lord of the Rings brand ham sandwich!” — idiot.Sell a fake “lembas bread” that looks vaguely like the movie prop.

    Or I’m just not going to buy it.

    Every week on here it’s a new Whiner that gets the Hodor Award.

  4. Anne Taylor
    Posted June 29, 2014 at 3:32 am | Permalink

    I would like to buy Game Of Thrones from the first episode how can I get them thank you

  5. sjwenings
    Posted June 29, 2014 at 6:18 am | Permalink

    The Dragon Demands,

    Good point. I imagine theres a lot more readers amongst the people that buy these things anyway, so it should be even more appealing to them to have some “true” asoiaf-wine

  6. Andrew Snow
    Posted June 29, 2014 at 8:01 am | Permalink

    Anne Taylor:
    I would like to buy Game Of Thrones from the first episode how can I get them thank you

    You can buy the DVD/Blu-Ray box sets from pretty much any video store, or go on iTunes where you can download each episode individually

  7. Abyss
    Posted June 29, 2014 at 10:06 am | Permalink

    Anne Taylor,

    Look around a bit, but you should get the best value for your money with the BD-boxset for season 1-3.

  8. Alan
    Posted June 29, 2014 at 10:59 am | Permalink

    It’s a valid point on the wine. When they did the beer, it was with a very good, legit brewery. I’m a big wine person, and there’s no chance I’m trying this. The Ommegang partnership was great because it is good beer. This is more or less a money grab.

  9. Abyss
    Posted June 29, 2014 at 11:49 am | Permalink

    Alan,

    I don’t know, I don’t really have a problem with things like that. Who knows, maybe the wine is quite good. Can this project be seen as a quick money grab? Yes, but many things that drive on the bandwagon of a popular thing can be. GoT is a big deal right now, so people will look for ways to make a buck from that, nothing inherently wrong with that.

  10. Udi
    Posted June 29, 2014 at 6:25 pm | Permalink

    If you like House Stark motto ‘WINTER IS COMING’ or other quotes or mottoes from ‘Game of Thrones’ get it in a handmade speech bubble to hang on your wall

    https://www.etsy.com/il-en/shop/MsgBbl?ref=hdrshopmenu

    http://www.pinterest.com/MsginaBbl/message-in-a-bubble/


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