Game of Thrones season 7 trailer viewed a record number of times in the first 24 hours

This week, HBO dropped an official trailer for Game of Thrones season 7. What? You want to watch it again. Sure thing.

Predictably, it’s already been watched a whole bunch — the view count on YouTube alone is pushing 20 million as of this writing. And Deadline reports that, in the first 24 hours after the trailer came out, it racked up 61 million views across YouTube, Facebook, Twitter and other digital platforms. That’s thought to be a record for a TV show trailer.

Before this, the “Long Walk” promo held the record for most distributed views for an HBO promo/trailer/tease — it’s racked up 67.7 million distributed digital views since debuting in late March, although HBO took it off its YouTube page to make room for the new trailer. (It’s still on the internet, though.)

And before that, the record for an HBO promo/trailer/tease was held by a trailer for Game of Thrones season 6, which amassed 63.5 million views over the course of its lifetime. Game of Thrones is an old hand at this stuff, although it still has a ways to go if it wants to catch up with Last Week Tonight with John Oliver. That show holds the record for HBO’s most-watched online content ever, promo or otherwise — it’s amassed 98 million views for its “Donald Drumpf” segment.