The third season of Stranger Things comes out on July 4, and good lord, does Netflix ever want you to know it. It feels like we’ve heard about 80 new corporate partnerships in the past week. Baskin Robins is making a Stranger Things ice cream flavor, IKEA is making a Stranger Things living room display, Nike is making Stranger Things shoes…and did you know that there’s a Stranger Things season 3 video game modeled after 16-bit classic coming out soon and GAAH THE MARKETING IS SWALLOWING ME!
And we are not done. May I present, courtesy of Neflix, Coca-Cola and Burger King, the Upside Down Whopper sandwich, made in honor of the nightmare dimension that lurks on the other side of reality in Hawkins, Indiana:
Bite into something strange. You’re free to use that tagline, Netflix…or Burger King…or Coke. Whatever corporate overlord is in charge of messaging, it’s yours.
If you’re wondering, yes, the Upside Down Whopper is just a normal Whopper but with the top and bottom buns switched. It’ll debut on June 21 at select restaurants in several U.S. cities, including Miami, Houston, Boston, Atlanta, Dallas, Philadelphia, Chicago, San Francisco, New York, and Los Angeles, per Yahoo Entertainment. There will also be limited edition Stranger Things ketchup packets and T-shirts. And to top it off, the packaging will look like it did in the ’80s:
Oh, and the Burger King Twitter account has changed its name to “Stranger King.” Netflix’s corporate sponsorship game is strong. Anyone have a prediction for what’s next? Stranger Things bottled water? Stranger Things Day in Indiana? Stranger Things home pregnancy tests?
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And we’re far from done with the tie-in stuff. Over at E3, Finnish developer Next Games announced the creation of a Stranger Things mobile game to debut in 2020. There’s artwork and everything.
The game will work with Google Maps kind of similar to how something like Pokémon GO works, only instead of revealing the location of Pokémon in the real world, it will reveal where our world intersects with the Upside Down, which is almost as fun.
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