Paramount+ projects giant Halo hologram over major cities
By Dan Selcke
Halo is officially off and running on Paramount+. The adaptation of the long-running video game series quickly became the most-watched premiere ever on the streaming service, and Paramount wants to keep that momentum going however it can.
To wit, the streamer has teamed up with hologram specialists Kaleida, media agency Wavemaker, and content publisher Minute Media (of which WiC is a part, full disclosure) to produce a series of a 60-foot tall 3D holograms depicting Master Chief, the sci-fi warrior at the heart of the series. These holograms were installed at world famous locations in Toronto, Mexico City, Sao Paulo and Sydney Harbour for one day on April 17. Each installation weighed over 24 tons and was built using over 100m of metal trussing to house 126 square meters of specialist holonet gauze.
Naturally, the Master Chief hologram has been dubbed the “HALOgram.” It had to be done.
Master Chief HALOgram towers over major cities
“HALO has delivered a tremendous response among fans around the world as Paramount+’s
most-watched series premiere of all-time globally, said Paramount executive Marco Nobili. “By partnering with Minute Media, Wavemaker and Kaleida, we are proud to continue the momentum around the series by bringing HALO to life for fans in Australia, Latin America and Canada, in an epic and innovative way that only Paramount+ could achieve.”
This is a pretty cool stunt and I’m glad that Halo is working out for Paramount+. New episodes drop on Thursdays. We’re covering the show as it happens:
Halo review: Master Chief returns to his abandoned home in “Homecoming”. dark. Next
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