Game of Thrones remains very popular years after the ending, data shows
By Dan Selcke
If you hang out in certain fandom spaces online, you might see a narrative about Game of Thrones that goes something like this: the show was the biggest thing in the world, and then it ended in 2019 and pretty much everyone stopped talking about it immediately.
The narrative has always been silly; I mean, people talking about how no one talks about Game of Thrones anymore is talking about Game of Thrones, but let’s not overcomplicate things. The data backs up that, three years after it ended, HBO’s fantasy hit is still very popular.
The latest report comes from Insider, which consulted with Parrot Analytics, a company that studies online engagement in order to measure demand for a given movie, TV show, or what have you. According to Parrot, Game of Thrones was the fifth most popular TV series in the U.S. over the past 30 days. Worldwide, it’s the fourth most popular show, 78 times more in demand than the average series. It’s behind only shows that are currently airing new seasons now, like The Boys, Better Call Saul and Stranger Things, which wraps up its fourth season later this week. Per Parrot, Game of Thrones has consistently been among the top 10 most-in-demand shows globally over the past three years, and on average was the most in-demand show in that time period.
Game of Thrones prequel series also getting a lot of buzz
That popularity is extending to the upcoming Game of Thrones prequel series House of the Dragon, which is set some 200 years before Jon or Dany or Tyrion or any of those people were born. Variety also tracks engagement online, and according to their metrics, House of the Dragon was the third-most-talked-about show for the week of June 20-26, behind The Umbrella Academy and Stranger Things.
House of the Dragon doesn’t premiere until August 21, yet it’s still getting more buzz than something like Ms. Marvel, which is airing new episodes on Disney+ right now.
Of course, things could change; if House of the Dragon bombs, it’s possible there actually will be a dropoff in interest in Game of Thrones and whatever other spinoffs HBO comes up with. But until then, I think we put this “no one talks about Game of Thrones anymore” narrative to bed.
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