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Netflix’s mobile games enterprise may end up being a flop

By Ariba Bhuvad

ALBUQUERQUE, NEW MEXICO - NOVEMBER 23: The Netflix logo is displayed at the entrance to Netflix Albuquerque Studios on November 23, 2020 in Albuquerque, New Mexico. New Mexico Gov. Michelle Lujan Grisham, Albuquerque Mayor Tim Keller and Netflix co-CEO and Chief Content Officer Ted Sarandos announced an expansion to their ABQ Studios, which was purchased in 2018, that will add 300 acres to the company's existing studios. In addition Netflix pledged an additional $1 billion production spending over the next 10 years. (Photo by Sam Wasson/Getty Images)
ALBUQUERQUE, NEW MEXICO - NOVEMBER 23: The Netflix logo is displayed at the entrance to Netflix Albuquerque Studios on November 23, 2020 in Albuquerque, New Mexico. New Mexico Gov. Michelle Lujan Grisham, Albuquerque Mayor Tim Keller and Netflix co-CEO and Chief Content Officer Ted Sarandos announced an expansion to their ABQ Studios, which was purchased in 2018, that will add 300 acres to the company's existing studios. In addition Netflix pledged an additional $1 billion production spending over the next 10 years. (Photo by Sam Wasson/Getty Images) /
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It looks like Netflix subscribers are really not into the streamer’s mobile game venture. According to CNBC, app analytics company Apptopia has found that Netflix games have been downloaded around 23.3 million times in total. That’s a big number, but it still means that less than 1% of Netflix’s subscriber base of around 221 million are availing themselves of this service.

Of course, Netflix likes to keep things close to its chest and not disclose exact numbers, which is where Apptopia comes in. Leaders mobile games like Among Us or Subway Surfers have more than 100 million downloads, so Netflix has a very long way to go.

Netflix Games kicked off in 2021 and has around 25 games of offer. By the end of this year, they hope to double the number of games available. Whether that will help the service catch on remains to be seen.

Netflix struggles to gather a fanbase for mobile games app

In July, the company announced three new games coming to the service, including Into the Breach and Before Your Eyes. Netflix also has some original games based on popular shows like Stranger Things and The Queen’s Gambit. I think their best bet is to stick to original games like that so they stand out from the pack.

If you’re interested in playing a Netflix mobile game, you can locate them in the app under the games row. Each game will require a separate app download and will require you to have a Netflix subscription.

Happy playing, folks!

Disney+ is raising prices

As long as we’re talking about the streaming wars, Disney+ is making a new move: according to The A.V. Club, in December the price for an ad-free subscription will go from $7.99 per month to $10.99 per month. If you keep paying the now-standard $7.99 price, you’ll have to watch ads, around four minutes per hour of content viewed. Hulu, Disney’s more adult-oriented service, will also be getting a price hike: from $7.99 to $8.99 for the ad-supported service, and from $12.99 to $14.99 for the ad-free one.

We always knew Disney would do this eventually; the low price point was a way to get people in the door, but now that they’re there, Disney would like to start making money off this thing.

Anyway, the new Disney+ price hike will go into effect on December 8.

Next. Prey is the #1 premiere on Hulu, original Predator stars sing its praises. dark

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h/t Tech Crunch

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