Colossal flop The Flash becomes an NFT, releases deleted scene
By Dan Selcke
The Flash had a deeply troubled production. The superhero movie went through chaotic script changes behind the scenes for years, long before star Ezra Miller went on a crime spree across the United States. When The Flash finally came out, it was long after many fans had sworn off the faltering DC Cinematic Universe, and it bombed hard. The Flash had a budget of around $200 million. The rule of thumb is that a movie needs to make back twice its budget to break even, accounting for marketing and everything else that goes into a movie release. As of right now, a month after the film came out, it’s made $267 million worldwide. So…
And The Flash is still finding ways to embarrass itself. Today, it becomes “the first new release movie to hit the blockchain.” In other words, the movie has become an NFT, months after pretty much everyone has decided that NFTs are a stupid idea and we don’t want them.
Not to drudge up these memories for you, but an NFT is a “non-fungible token,” a specific instance of a digital good that is still infinitely replicable in every meaningful way, except that there’s a watermark on each NFT that marks it as unique. (Look, NFTs didn’t make sense then and they don’t make sense now; there’s a reason we’ve all moved on.)
Warner Bros. Discovery is selling two versions of The Flash NFT: There are 10,000 copies of the Mystery edition, which is $35. There are 2,000 copies of the Premium edition, which is $100. You’ll get the movie, hours of special features, and even some stuff that presumably isn’t on the home video versions, like a little point-and-click game set in the metaverse, another tech fad the world has now decided was a dumb idea.
The Flash NFTs are on sale as of today. Get them here! Supplies are limited…even though, again, we’re talking about an infinitely replicable digital good. Man, I forgot how stupid NFTs were.
Watch a deleted scene from The Flash
One thing you’ll get on The Flash NFT (or on any other home video version of the movie, or right here) is deleted scenes! In this one, the Flash comes across Supergirl’s suit, mistakes it for Superman’s, and asks if Superman is “petite.”
So that was the DC Cinematic Universe as we knew it. What do you have for us next, James Gunn?
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h/t The A.V. Club