Winter is Coming
Fansided

Disney+ and Hulu to raise prices, Disney to crack down on password sharing

By Dan Selcke

NEW YORK, NY - NOVEMBER 27: (L to R) Chief executive officer and chairman of The Walt Disney Company Bob Iger and Mickey Mouse look on before ringing the opening bell at the New York Stock Exchange (NYSE), November 27, 2017 in New York City. Disney is marking the company's 60th anniversary as a listed company on the NYSE. (Drew Angerer/Getty Images)
NEW YORK, NY - NOVEMBER 27: (L to R) Chief executive officer and chairman of The Walt Disney Company Bob Iger and Mickey Mouse look on before ringing the opening bell at the New York Stock Exchange (NYSE), November 27, 2017 in New York City. Disney is marking the company's 60th anniversary as a listed company on the NYSE. (Drew Angerer/Getty Images) /
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In the beginning, there was Netflix, and it was fun; people could stream hundreds of hours of TV and movies in their homes without the need for DVDs, and they could let their family and friends in on the fun simply by sharing their password. Netflix, then intent on disrupting the industry, didn’t just allow this; it encouraged it.

But Netflix has gone from the new kid on the block to the hoary old man yelling at kids to get off his lawn. Earlier this year, it banned the practice of password sharing, so now you and your family members and friends all have to get separate subscriptions. Many swore they would stop using Netflix, but they lied; after implementing the new measure, Netflix got nearly 6 million new subscribers.

Now, other streaming services have noted that success, including…

Disney planning to end password sharing for Disney+ and Hulu

On a recent earnings call, Disney CEO Bob Iger hinted that the company will end the practice of password sharing for both Disney+ and Hulu, both of which are operated by Disney. “We already have the technical capability to monitor much of this,” he said, per The A.V. Club. Apparently they stand to make a pretty penny by disallowing people to share accounts. As you’d expect, there’s a lot of that currently going on. “I’m not going to give a specific number, except to say that it is significant.”

Iger suggested that a ban on password sharing will go into effect sometime in 2024. According to Dextero, they’re also raising prices for both Disney+ and Hulu, like so:

  • Disney+: $10.99 to $13.99
  • Hulu: $14.99 to $17.99
  • Disney+ and Hulu bundle: $20.00 to $24.99

More and more, the streaming world looks less like the wild west and more like a slick machine designed to suck up your dollars. It was always destined to be so.

Next. 5 most overpaid Hollywood CEOs. dark

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