House of the Dragon one of the few new titles to break into Nielsen's latest streaming chart
By Dan Selcke
Nielsen is the most reliable name in the business when it comes to accurately reporting TV ratings. The trade-off is that it takes a while for Nielsen to sort through the data, hence why we're only now getting the streaming ratings for the week of Monday, July 22 through Sunday, July 28.
This was the week after HBO aired the sixth episode of the second season of House of the Dragon, "Smallfolk." HBO's Game of Thrones prequel series did quite well that week, clocking in at over a billion minutes watched. It lost out to the debut of Ghostbusters: Frozen Empire on Netflix, the first batch of episodes from the sixth and final season of Cobra Kai on Netflix, and Bluey on Disney+, which parents everywhere use to distract their children. Here's the top 10:
- Ghostbusters: Frozen Empire (Netflix), 1.405 billion minutes viewed
- Bluey (Disney+), 1.064 billion
- Cobra Kai (Netflix), 1.048 billion
- House of the Dragon (Max), 1.039 (vs 1.23 billion)
- Family Guy (Hulu), 1.032 billion
- Grey’s Anatomy (Hulu/Netflix), 923 million
- NCIS (Netflix/Paramount+), 819 million
- All American (Netflix), 799 million
- Dexter (Netflix/Paramount+), 798 million
- Criminal Minds (Hulu/Paramount+), 750 million
Of note is that only House of the Dragon, Ghostbusters: Frozen Empire and Cobra Kai are new titles; otherwise, people were streaming old and acquired content. We love the classics.
Nielsen also released its list of the top 10 most watched streaming services in July. Behold:
- YouTube
- Netflix
- Prime Video
- Hulu
- Disney+
- Tubi
- Roku
- Peacock
- Max
- Paramount+
As free or mostly free options, YouTube, Tubi and Roku are always going to have a presense. Prime Video comes free with Amazon Prime, so a lot of folk who have it likely don't use or even realize they could, Peacock got a big boost from the Olympics in July, and of course, Netflix is dominant always. But even with all those caveats, Warner Bros. Discovery can't be happy with Max coming in ninth place, even as House of the Dragon, one of their biggest hits, is airing.
To end with one more caveat, watch doesn't necessarily equal profitability, as Cinema Blend notes; services like Prime Video, Netflix, Max and Disney+ rely mostly on subscription dollars, and all of them have over 100 million subscribers. The streaming wars are growing old.
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h/t Deadline