Sign up for HBO’s official Game of Thrones newsletter: Whispers of Westeros

HBO is ramping up its marketing campaign for Game of Thrones season 7 by announcing the first ever official Game of Thrones newsletter: Whispers of Westeros. The announcement arrived via the official Game of Thrones Twitter account:

We aren’t sure why this is a U.S.-only marketing venture, but we suppose HBO has its reasons. By following the link, you’ll be prompted to enter your email address, and asked it you want updates and promotions from HBO. Then come the thank you notes:

"You’ve joined the ranks of the realm’s top players — the ones who understand knowledge is power. Stay tuned as whispers make their way from Westeros to your inbox."

There’s also a link that takes you to a viewer’s guide that allows you to explore every episode of Game of Thrones in depth, from the synopses to behind-the-scenes interviews with the cast and crew and more.

The question now becomes: What kind of whispers will we receive? As of this writing, our inboxes are empty.

This reminds us a little of HBO’s viral marketing campaign for season 5: The Sight, where HBO sent fans fleeting, blurry messages about the new season that only played once and didn’t offer much of value.

Hopefully this venture will be a little more worthwhile. With any luck, HBO will email everyone a trailer before we know it.