Fashion is Coming: Examining the costumes of “The Bells”
Jon’s armor
It’s been a long time since viewers have seen Jon in anything that isn’t covered in Northern furs, but his armor in “The Bells” reminds fans of where he came from without the help of fur cloaks. His armor is a mixture of grey and black—the colors of House Stark—and he’s got the Stark family direwolf sigil right on the front. The pommel of Longclaw is also noticeably visible in most shots of him, fitting right in with the direwolf theme.
Could the intention of Jon’s clothing here be to emphasize his refusal of his Targaryen heritage? Even if more and more people are discovering who Jon really is, Jon is trying his best to ignore the fact that he’s Aegon Targaryen. He’ll tell anyone who will listen that he doesn’t want the throne and that Daenerys is his queen (although that might change in the finale). Wearing his House Stark armor might be another way of publicly renouncing his claim to the throne, as well as his Targaryen ancestry. It’s also likely to keep Daenerys off his back.
In wearing this, Jon could also be highlighting the fact that he’s there to represent the Northern army. The Starks are the main power in the North, and the direwolf is a symbol that the Northerners will follow into battle—even if they are facing a whole city burning to the ground. We know the Westerosi lords have been reluctant to follow Daenerys, and so does Jon, so calling upon a more respected house while leading them into battle makes sense.