The King in the North (season 6)
After seeing Jon in heavy cloaks and furs for the first five seasons of Game of Thrones, it’s a bit jarring to see him wearing armor that looks like it was crafted for a respectable lord. After all, prior to this, he mostly just blends in with the other members of the Night’s Watch, or the wildlings.
But when Jon returns to Winterfell during the show’s sixth season, it’s as a Stark — and then later as the King in the North. His people don’t seem to care whether or not he’s the true-born son of Ned Stark, being more concerned with his honor and his accomplishments. And his costume during the scene where he’s chosen to lead the Northerners highlights his heritage and his respect for Ned, two things that influence just about every decision he makes.
The armor he wears beneath his cloak looks fresh and new, highlighting his newfound status among the noble houses of Westeros. His breastplate also has the direwolf sigil of House Stark prominently displayed on it, a symbol that Jon could never have worn with the Night’s Watch, where he gave up any family ties. But after leaving the Watch and leading his people to victory over the Boltons, Jon begins embracing his house sigil, probably with urging from Sansa.
The fur cloak he wears over his armor also showcases how well he fits in with the Northerners, and it gives him a striking resemblance to Ned, who often wore a similar style back in season 1. Even if Jon later discovers that Ned isn’t truly his father, the man holds a huge place in his heart. It’s fitting that Jon should look like Ned as he makes decisions for the Northerners, as he and Ned share so many values in common.