The Mandalorian becomes the most in-demand series in the United States

The Mandalorian (Pedro Pascal) in Lucasfilm’s THE MANDALORIAN.
The Mandalorian (Pedro Pascal) in Lucasfilm’s THE MANDALORIAN. /

Of all the new shows coming out in 2019, perhaps none came with a better pedigree — or higher expectations — than The Mandalorian. Fans of Star Wars waited with bated breath for the flagship show of Disney+, which follows a lone bounty hunter on the outskirts of the galaxy. If this show sucked, they would be brutally unkind.

It didn’t suck. In fact, The Mandalorian has embraced the spirit of the original movies and has come close to capturing the same sort of lightening in a bottle that George Lucas did all those years ago, and has captured our imaginations along with it.

Basically, we like The Mandalorian. But what say the rest of the viewing audience out there? Does the show have eyeballs on it? The answer is “yes.” The Observer, working with data from research firm Parrot Analytics, reports that The Mandalorian is the number on-in-demand program across all platforms in the United States.

A note here: demand is not the same thing as viewership numbers or subscribers numbers — like a lot of streaming services, Disney+ is keeping those private until it isn’t. Parrot Analytics tracks video streaming, social media activity, photo sharing, blogging, rating platforms and more. Basically, it tracks how many people are expressing excitement about a series, and a lot of people are excited about The Mandalorian:

Image: Parrot Analytics

In terms of demand, The Mandalorian ended the 21-week long supremacy of Netflix’s Stranger Things as America’s most popular in-demand digital exclusive program. Nearly tripling its in-demand numbers across the show’s first three weeks, The Mandalorian appears to be benefiting from its old-school, one-episode-per-week release schedule, bucking the newer trend towards making full seasons available all at once for binge viewing and giving people time to discuss the latest episode and look forward to the next one.

We’re reviewing each new episode of The Mandalorian as they drop, and having a blast so far. Watch along with us!

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