Video: The George R.R. Martin Box unboxed, and more GoT merch at New York Comic Con

A couple of days ago, we reported on a new, ambitious piece of A Song of Ice and Fire merchandise: the George R.R. Martin Box, a huge bundle of merch that includes, among other things, a copy of the new illustrated edition of A Game of Thrones, t-shirts, collectible coins, a Dothraki language course, and more, depending on which of three versions you get. It would make a very, very elaborate gift for the Game of Thrones fanatic in your life.

New York Comic Con started today, and is running through October 9. You can find the George R.R. Martin Box at booth #2209. Penguin Random House invited Jason Concepcion of The Ringer to unbox the Ultra Limited Edition, which includes the most swag, live on camera. Behold his discoveries:

That blade he gets at the end is pretty cool.

Anyway, that’s a lotta merch. (The Ultra Limited Edition is $600, by the way. The Special Edition contains less swag, but is more reasonably priced at $75.) You can order any of the George R.R. Martin Box editions here.

There’s other Game of Thrones stuff afoot at NYCC. For example, actor Jack Gleeson will be talking about his role as Joffrey Baratheon from 12:15-1:15 pm in Room 1A06, and will be signing autographs today, tomorrow, and Friday. Please do not throw rotten fruit or poop.

And there’s lots more merch to go around. Let’s take a look.

The Game of Thrones coloring book, unofficially sponsored by the color red.

Go behind the scenes of the show with these tomes.

If you’re gonna have a snow globe, it might as well have the Three-Eyed Raven in it. It beats a pristine winter village any day.

That’s an accessory you can be proud to pin on your lapel.

This belongs on my desk, and every desk.

What would it say if you sent someone a message on Game of Thrones stationary? The letters on the show never have good news.

Pop-up books speak for themselves.