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Details on Game of Thrones SXSW panels and interactive exhibits

HBO typically maintains a large presence at the annual media conference bonanza that is South by Southwest, and 2017 appears to be no different. In addition to the previously announced panel featuring showrunners David Benioff, D.B. Weiss and actresses Sophie Turner and Maisie Williams, HBO has a few more surprises up its sleeve for Game of Thrones fans.

According to an official press release, Game of Thrones will feature in a unique experience dubbed HBO: The Escape.

“{It’s} an “immersive escape-the-room style experience featuring rooms themed to different HBO shows (Silicon Valley, Veep and Game of Thrones).”

Interesting, but let’s be clear here HBO, no one wants to escape a Game of Thrones themed experience. Even if the escapees are promised a chance to sit the Iron Throne upon successful completion. More info on HBO: The Escape, which will run for three days, March 11th through the 13th, can be found here.

Additionally, fans will be offered a chance to sample HBO’s new line of Game of Thrones themed wines, courtesy of Vintage Wine Estates and HBO Global Licensing, as well as to purchase HBO merchandise from all your favorite shows. OK, the wine might make us want to leave the Game of Thrones escape room.

As for the featured panel at SXSW on March 12th, which Winter is Coming will be attending, the press release notes that it will be a conversation with Weiss, Benioff, Turner and Williams, but no other details.

To wit:

Featured Session: Game of Thrones Showrunners

Sunday, March 12 – 3:30-4:30pm

Austin Convention Center, Ballroom D

Join Game of Thrones creators and executive producers David Benioff and D.B. Weiss in conversation with series stars Sophie Turner (Sansa Stark) and Maisie Williams (Arya Stark) about the Emmy® Award-winning hit HBO drama.

Some are expecting the first official trailer for season 7 to debut as well, or at least some level of new footage. Stay tuned for details.


  • Sophie and Maisie have really been the go-to girls whenever a public appearance comes up. Why them, almost exclusively? (There are some great male stars, too!)

  • They are hyping up the starks this season. Sansa and Arya will reunite. 🎤 Reunited and it feels so good🎶. Lol. Doing some rewatching and i have to say, Shae gets,got on my nerves. 🚪knob

  • I think it’s more that the two girls are working hard to be break-out stars in movies. Most of the cast is doing all sorts of Brit things. But the two gals are pushing at Hollywood’s doors. Sophie was in the X-Men dud and might be in the next one. And there’s another film she did over the winter.

    Maisie wants to be in those films.

    A bit of exposure in the US doesn’t hurt.

    I doubt it would change much in Game of Thrones itself since it’s likely D & D sort of already know what will happen to their two characters.

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