Netflix is going all in on marketing for the third season of Stranger Things, which drops July 4. There are no complaints from me, because I cannot wait for the show to return after nearly a two-year hiatus so I can find out what horrors await our beloved bunch of characters in Hawkins, Indiana!
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So how is Netflix keeping the memory of Stranger Things alive during this long offseason? For starters, if you head to IKEA’s website right now, you’ll see that they’re created a layout in tribute to Will Byers’ living room in season 1, after he’d slipped into the Upside Down and his mother was trying to contact him through Christmas lights. What’s more, IKEA has tips on how to create this layout at home, down to what furniture and paint you may need.
Ikea recreated three famous TV living rooms entirely with its own products: https://t.co/nP7Ll0Sj7k pic.twitter.com/9NOQqFCL17
— Muse by Clio (@MusebyClio) May 29, 2019
And if you’re a Simpsons or Friends fan, they have something for you too!
But the main event has to be Netflix’s new partnership with Baskin-Robbins. According to a press release by from the ice cream giant, we’re getting a few new Stranger Things-themed flavors, but the real highlight is this creepy teaser:
Stranger Things Are Happening at Baskin-Robbins... pic.twitter.com/uJjljyRY9b
— Baskin-Robbins (@BaskinRobbins) May 28, 2019
Great, now ice cream is haunted, and just in time for summer.
In Stranger Things season 3, Steve works at the mall at an ice cream place called Scoops Ahoy. The marketing synergy is perfect. There’s even going to be Stranger Things ice cream modeled after the Scoops Ahoy Ice Cream parlor, but only on the West Coast. Fixings will include a waffle bowl sundae that looks like the Demogorgon and an Elevenade Freeze. Also in the offing are Stranger Things collectible containers, a Funko figure, magnets, stickers and T-shirts.
I really want to watch Stranger Things season 3. And to eat some ice cream. Both.
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h/t SYFY Wire, Marketing Dive